The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Mike Greene, Product Marketing Consultant at MG Product Marketing based in Boston, Massachusetts. In this conversation we dig into product marketing related topics such as: 💡 The typical issues that product marketing consultants encounter 💡 The foundations of product marketing versus more mature sales enablement & competitive intelligence 💡 How should ICP & personas be truly defined and actionable Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Mark Stiving, Ph.D, Chief Pricing Educator at Impact Pricing based in Reno, Nevada. In this conversation we dig into pricing related topics such as: 💡 How to approach launching your new pricing model 💡 How to prove that your business works through pricing 💡 Beginning to learn how buyers perceive the value of your product Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Andy McCotter Bicknell, Head of Competitive Intelligence at ClickUp based in Portland, Oregon. In this conversation we dig into product marketing and competitive intelligence related topics such as: 💡 How Andy sees the role of product marketing evolving over time 💡 What product marketing looks like at a single product company versus a multi-product company 💡 What is competitive intelligence and why is matters #productmarketing #pmm #gtm Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Pete Ryan, Co Founder, Co-Ceo at HiFive based in Austin, TX. In this conversation we dig into GTM, SaaS, & sales centric topics such as: 💡 What Relationship-Led Growth is & Why it's Impactful 💡 The B2B SaaS Founder Journey & The Wisdom Derived 💡 Product-Market Fit versus Go-To-Market Fit Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Richard Harris, Sales Expert & CEO of The Harris Consulting Group based in San Francisco, CA. In this conversation we dig into topics such as: 💡 His view on the current economic environment in B2B SaaS technology 💡 Why it's no longer about go-to-market alone but adding a "go-to-network" strategy 💡 The impact of "AI" or artificial intelligence on the sales role Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Nico Trofim-Bancila, Product Marketing Manager at Spryker based in Netherlands. In this conversation we dig into product marketing centric topics such as: 💡 How product marketing helps companies tell their story 💡 Why it's hard to pin point what product market is 💡 Why product marketing is the intersection between art & science Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Evan Huck, CEO & Co-founder at UserEvidence based in Jackson, Wyoming. In this conversation we dig into GTM topics such as: 💡 Evan's inspiration behind launching UserEvidence 💡 The non-linear founder journey & the steps Evan took prior to committing to the new venture 💡 The importance of detaching the ego as a startup founder Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Guirae Jang, Director, Program Delivery at RevShoppe based in Philadelphia, Pennsylvania. In this conversation we dig into GTM topics such as: 💡 Why customer success & retention is key to sustained growth 💡 What Guirae's seeing in the market around tool consolidation & how leaders can approach change 💡 Why SDRs should now engage in cross-selling & upselling Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Dave Daniels, Founder at BrainKraft based in Birmingham, Alabama. In this conversation we dig into product marketing centric topics such as: 💡 How to turn products into revenue generators 💡 How product marketing can nurture a product to it's full potential 💡 Dave's "Win, Keep Grow, Steal" framework Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Helena Chen, Senior Product Marketing Manager at Uniphore based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Framework for product marketers managing and prioritizing projects across teams 💡 How organizations can leverage conversational AI 💡 Biggest challenges that product marketing teams face with sales enablement & more! #b2b #sales #pmm #productmarketing