The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Chris Handy, Product Marketing Expert & Editor at The Outlaws of Demand Newsletter based in Dallas, TX. In this conversation we dig into product marketing centric topics such as: 💡 What is product marketing's core charter? 💡 How do we make sure that we are always tying back to the company's vision? 💡 Why product marketing is a great role for entrepreneurs Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Partho Ghosh, VP & General Manager, PLG at SecurityScorecard based in Vancouver, British Columbia, Canada. In this conversation we dig into product-led growth (PLG) centric topics such as: 💡 The impact that PLG has on brand building 💡 The added accountability that PLG places on product for impacting revenue 💡 How hybrid PLG / sales-led motions can do wonders for your business Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Anthony Pierri, Partner at Fletch PMM based in Chicago, Illinois. In this conversation we dig into product marketing centric topics such as: 💡 What product marketing looks like at a smaller company versus larger companies 💡 Is "product marketing" an extension of the founder team? 💡 What does an early checklist look like for a product marketer? 💡 What is the "flailing arms period" for a startup? Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Brendan Short, Co-Founder & CEO at Groundswell based in Austin, Tx. In this conversation we dig into topics such as: 💡 What is the founder experience is like? 💡 What is product-led sales and what should sales leaders know about leveraging it? 💡 What does customer development look like and how can a founder launch this type of program? 💡 What are some GTM tactics for when you are launching a startup from zero? 💡 What is GenerativeAI it and how will it impact B2B sales? Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Jason Oakley, Founder at Productive PMM based in Toronto, Canada.In this conversation we dig into product marketing centric topics such as:💡 His view on what product marketing is and the responsibilities the PMM team own within an organization?💡 Why do PMMs seem to be often misunderstood by the stakeholders that they work the closest with such as sales and even leadership teams?💡 His Linkedin Post: There is not just strategy, there is not just execution, it goes in waves💡 What can PMMs do to set the proper expectations and prioritize their work streams and projects across ALL the teams they collaborate with such as sales, marketing, product, customer success, etc?💡 What advice would you give PMMs around better aligning with sales; and increasing the effectiveness and usage of the assets we create for sales?💡 How does Jason foresee AI impacting the product marketing function?Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview David Barron, Global Director of Sales at HubSpot & Fred Melanson, Head of Content at Macro.In this conversation we dig into product-led sales topics such as:💡 How to determine when to engage and NOT engage💡 How to craft a sales narrative from product usage💡 How to pitch around use cases rather than pain/problem💡 How to optimize deals for long-term revenue growth 💡 How to find underutilized use cases💡 Using the decision tree once you are on a callCheck out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Tim Geisenheimer, Co-founder & CEO at Correlated based out of New York City.In this conversation we dig into topics such as:💡 What does GTM look like in 2023 and how can organizations approach sales during these times?💡 How can salespeople use intent data to build a compelling story for their prospects?💡 How can we use product-led growth to support traditional sales teams?💡 How do founders navigate the entrepreneurial journey in current times?Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview B2B product marketer and former sales engineer Stephanie (Schroeder) Madsen, Senior Product Marketing Manager at People.ai based out of Chicago, IL.In this conversation we dig into topics such as:💡 What is product marketing and what inspired her to move into this role from her previous role as a sales engineer?💡 What are the biggest challenges of the transition from SE to PMM? 💡 What are the skills that you gained as an SE that transferred over to your new role as a PMM that gives you an edge?💡 What's one product marketing hack that you have seen done or done yourself that you are most excited about right now?💡 What is product marketing and how do you measure success as a PMM?💡 What is your advice to product marketers for better aligning with their sales team; and vice versa?Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview B2B marketing veteran Matt Heinz, President at Heinz Marketing based out of Seattle WA. In this conversation we dig into topics such as:💡 Has he ever seen this level of uncertainty in his career before and how he's seeing marketing and sales teams adapt to doing more with less?💡 What trends is he seeing in B2B marketing right now that stand out and that he encourages his clients to implement?💡 He recently posted that we need a better way to measure marketing’s impact on sales and revenue in complex GTM situations. How is he seeing most marketers measuring impact today, what’s wrong with it, and how does he think they should be measuring impact?💡 What advice would he give leadership teams around budget allocation in 2023?💡 We’ve seen he talk about the recent layoffs in tech and an initiative called Great People Available Now. He gives us an overview about it, the impact he's seeing from it, and how folks can get involved?Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.