The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Tim Hinds, Co-Founder at GrokSpark based in Boston, MA. In this conversation, we dig into: 💡 What a proper positioning and messaging strategy entails 💡 Why understanding your ICP's jobs-to-be-done and how they prioritize them is critical 💡 Why it's important to understand customer segments and how to analyze them #messaging #productmarketing #positioning #gtm Check out ⁠⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview James "Saywhatsales" Buckley, Host & Sales Content Creator at Sell Better based in Maryville, Tennessee. In this conversation, we dig into: 💡 What does it mean to know your "why" 💡 How understanding your reps background can help you be a better leader 💡 What does it take to achieve success #leadership #emotionalintelligence #sales Check out ⁠⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Sander Buitelaar, Product Marketer & Sales Enablement Expert based in the San Francisco Bay Area. In this conversation we dig into product marketing related topics such as: 💡 Why helping the sales team is one of product marketing's key responsibilities 💡 What sales enablement looks like from the eyes of a product marketer 💡 How sales collateral maps to stages in the sales cycle #productmarketing #pmm #gtm Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Phil Johnson, Founder of the MBL Program based in Mississauga, Ontario, Canada. In this conversation, we dig into: 💡 Why there is no separation between work and personal life 💡 What is emotional intelligence and why it's important 💡 Why our resistance to change stands in our way #leadership #emotionalintelligence Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Clayton Pritchard, Product Marketing Leader and former Twitter/X based in Jacksonville, FL. In this conversation, we dig into: 💡 The different aspects of product marketing 💡 Why it's so important for product marketers to prioritize their work 💡 Why alignment with sales and CS is so critical for product marketers #productmarketing #pmm #gtm Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Erica Jenkins, Founder at Erica Jenkins Consulting based in Raleigh, North Carolina. In this conversation, we dig into: 💡 Advice for founders on acquiring their first customers 💡 What your "MVP" or minimum viable product should consist of 💡 Why humility as a founder is so important #startups #productmarketing #productmanagement #gtm Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Amanda George, Sr. Product Marketing Manager - Cloud API at OpenText based in Toronto, Canada. In this conversation, we dig into: 💡 Amanda's journey into product marketing from solutions engineering 💡 How product marketing teams should be structured 💡 Effective ways for product marketing to support sales reps #startups #productmarketing #pmm #gtm Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Jakob Thusgaard, CEO at YourSales based in the Amsterdam area. In this conversation, we dig into: 💡 How the sales enablement has evolved over the last decade 💡 What types of sales collateral should all sales teams leverage 💡 Why all sales leaders must leverage various types of data to make decisions #sales #salesleadership #gtm Check out ⁠⁠https://www.assetmule.ai⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Dale Zwizinski, Founder at The Sales Change Agent & Co-Host of the Revenue Reimagined podcast based in Tampa, FL. In this conversation, we dig into: 💡 How to create a collaborative work environment that drives excellence 💡 The challenges that Dale is seeing out in the market in 2023 💡 How side hustles "outside the 9 to 5" will impact organizations and certain GTM roles #sales #b2bsales #gtm #revenue #saas Check out ⁠⁠https://www.assetmule.ai⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Carole Mahoney, Founder at Unbound Growth, Author of Buyer First based in the New England Area, USA. In this conversation we dig into product marketing related topics such as: 💡 Why honesty is actually good for business 💡 What it means to be "buyer first" 💡 How spiritual practices relate to modern business practices#gtm #leadership #leader #ceo Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.