Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books
Dec 23, 2020 • 25min
Loyalty360 Loyalty Live - Challenges in CSR with Pam Erlichman from Jebbit
Send us Fan MailLoyalty360's Mark Johnson interviews Pam Erlichman to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
Dec 23, 2020 • 25min
Loyalty360 Loyalty Live - Challenges in CSR with Carlos Dunlap from Clarus Commerce
Send us Fan MailLoyalty360's Mark Johnson interviews Carlos Dunlap-Beard to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
Dec 21, 2020 • 22min
Preferred Rewards Delivers Big Numbers for Bank of America
Send us Fan MailWhen it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfaction and deepening client relationships.Since launching its industry-leading, no-fee Preferred Rewards program in 2014, Bank of America has seen a steady stream of member enrollments and an even more impressive use of the loyalty program’s perks and benefits. In six years, the program has grown to more than 7.9 million members across Bank of America’s three offerings: Preferred Rewards for their consumer clients, Preferred Rewards for Business for their small business clients and Preferred Rewards for Wealth Management for high net worth clients. Members across these programs hold more than $1.1 trillion in assets at Bank of America. John Sellers, Bank of America Rewards executive, says members receive billions of dollars in rewards annually, approximately $470 per member.Read the whole article here: https://loyalty360.org/Content-Gallery/Featured-Story/Preferred-Rewards-Delivers-Big-Numbers-for-Bank-of
Dec 18, 2020 • 24min
Sodexo Uses Employment Engagement to Highlight the ‘How
Send us Fan MailSodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital industries.Loyalty360’s Mark Johnson recently spoke with Dave Trombetta, Senior Marketing Manager for Universities West; Tiffany Darden, Senior Marketing Manager for Universities West; and Amanda Krabbenhoft, Sodexo’s Area Marketing Manager for Universities West.To read the full interview with Sodexo, visit: https://loyalty360.org/content-gallery/featured-story/sodexo-uses-employment-engagement-to-highlight-the
Dec 11, 2020 • 29min
Painting With a Twist Builds Emotional Connections Through Shared Experiences
Send us Fan MailMark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39 states.
Dec 8, 2020 • 36min
GPM Grows Convenience Stores Loyalty Through M&A
Send us Fan MailLoyalty360 spoke with Arie Kotler, Chief Executive Officer of GPM Investments, and Michael Bloom, Executive Vice President and Chief Merchandising and Marketing Officer of GPM, about their role as a rapidly growing leader in the U.S. convenience store industry.
Dec 7, 2020 • 17min
Dave Etling of InComm InCentives on the Importance of Customer Loyalty
Send us Fan MailInComm InCentives is an online ordering platform that makes it easy to buy gift cards in bulk. Their customers buy bulk gift cards for numerous reasons, including corporate rewards, sales incentives, gifting, promotions and sweepstakes, and customer appreciation.In this podcast, Loyalty360 CEO Mark Johnson talks with Dave Etling, the Senior Vice President and General Manager of InComm InCentives, about various topics related to customer loyalty.
Nov 18, 2020 • 22min
Nir Patel, President, Belk
Send us Fan MailLoyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States.People have shifted in their lifestyle during the ongoing COVID-19 pandemic, ultimately changing how Belk customers shop. Consumers began buying more online, making less trips to the physical store, buying less of some typical staple items and stocking up instead on totally different types of items.Patel says Belk, the largest privately owned department store chain in the U.S., was selling significantly more home products, a result of people spending more time at home and less time getting dressed up in work clothes and reporting to an outside office.Click HERE to read Part 2 of this Q&A, and click HERE for the feature article.
Nov 16, 2020 • 28min
Loyalty Live Session | Challenges in Tier Management with David VanWiggeren from Drop Tank
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Nov 16, 2020 • 28min
Loyalty360 Loyalty Live Session | Carlos Dunlap, Clarus Commerce
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