

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books

Feb 2, 2021 • 32min
How Canada’s SCENE Stays Relevant, Innovative, Loved
Send us Fan MailMatthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program.SCENE also took home several honors at the 2020 Loyalty360 Awards, including a silver award for Business Transformation and gold for Creative Campaign.Loyalty360’s Mark Johnson spoke with Seagrim about changes in the SCENE rewards program, its new partnerships, and it’s recent award.Click HERE to read the feature.

Jan 28, 2021 • 19min
Donatos’ Revamped Loyalty Program Gets Personal
Send us Fan MailErin Corrigan is the Digital Marketing Manager at Donatos, an Ohio-based pizza delivery restaurant franchisor that has nearly 200 locations in 10 states, with the majority of locations in Ohio.Donatos won a Silver award at the recent Loyalty360 Awards in the Customer Insights and Metrics category, and Loyalty360’s Mark Johnson had the chance to speak with Corrigan about their recent rewards and engagement campaigns.Click HERE to read the feature article on Donatos.

Jan 25, 2021 • 20min
Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology
Send us Fan MailJodi Boyce is executive vice president of the fast-casual Denver-based teriyaki franchise, Teriyaki Madness, which features a Seattle-style teriyaki menu with nearly 95 locations in the U.S.Teriyaki Madness has leveraged its loyalty program to thrive amid the pandemic by increasing sales and customer retention. The program's success can be seen in that loyalty members spent an average of 16% to 19% more per order than non-loyalty members.Click HERE to read the feature article.

Jan 20, 2021 • 30min
Team Engagement is Key to The GIANT Company’s Loyalty Launch
Send us Fan MailThe GIANT Company is a U.S. supermarket chain that operates 186 stores in, Pennsylvania, Maryland, Virginia, and West Virginia. They operate full-scale supermarkets under the GIANT and MARTIN’S banners, along with small-scale urban stores known as GIANT Heirloom Markets and offers online grocery services through its GIANT Direct and MARTIN’S Direct bannersAt the recent 2020 Loyalty360 Awards, The GIANT Company took home awards in the Business Transformation and Employee Engagement & Impact categories.Loyalty360 CEO Mark Johnson had the chance to talk with Jessica Printy Groves, the Brand Manager for Loyalty Marketing, and Emily Mikus, the Director for Loyalty and Shopper Marketing, about The GIANT Company’s recent efforts.

Jan 19, 2021 • 24min
Consumer Community Grows Veggies Made Great Brand
Send us Fan MailVeggies Made Great's goal is to inspire people to love eating veggies by creating high-quality, delicious, and nutritionally smart, veggie-rich foods that are ready to eat and available everywhere.Loyalty360's Mark Johnson recently spoke with Christine Luongo, Senior Brand Manager for Veggies Made Great, which recently took home a Silver at the 2020 Loyalty360 Awards in the Customer Engagement and Advocacy category in partnership with Vesta.

Jan 13, 2021 • 11min
Domino’s Relies on Product Insurance to Build Customer Loyalty
Send us Fan MailVanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector.Domino’s took home a gold in the CX Strategy category at the recent 2020 Loyalty360 Awards program, an award that honors the overall goals of a brand strategy to it build customer loyalty and achieve its customer loyalty goals.Loyalty360 CEO Mark Johnson spoke with Peña about Domino’s current brand strategies and what the future looks like in customer engagement.Read the feature and view the video HERE.

Jan 12, 2021 • 27min
LEGO Goes After a Lifetime of Loyalty
Send us Fan MailJason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is owned by the original family who founded it in 1932.LEGO recently won a Platinum award in the Incentive and Reward Design at the 2020 Loyalty360 Awards in its partnership with Oracle. Mark Johnson, CEO of Loyalty360, recently spoke with Whiting about the brand's rewards program and its efforts into winning the award.Read the article and watch the video here.

Jan 5, 2021 • 19min
19 Crimes Breaks the Rules to Win Loyalty Program Design Award
Send us Fan MailAshley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards.Treasury Wine Estates is an Australian global winemaking and distribution business with headquarters in Melbourne. It was formerly the wine division of international brewing company Foster’s GroupMark Johnson of Loyalty360 recently spoke with Beckman about the ideas behind the 19 Crimes’ winning campaign.Read the feature here: https://loyalty360.org/content-gallery/featured-story/19-crimes-breaks-the-rules-to-win-loyalty-program

Jan 4, 2021 • 24min
Alan Magee, Church’s Chicken
Send us Fan MailMark Johnson, CEO of Loyalty360, had the chance to talk with Alan Magee, Vice President of Digital Marketing for Church’s Chicken. Church's Chicken is an American chain of fast food restaurants specializing in fried chicken, also trading outside North America as Texas Chicken or Church’s Texas Chicken.Watch the video here: https://www.youtube.com/watch?v=6pv9n7vfD7U

Dec 23, 2020 • 29min
Loyalty360 Loyalty Live - Challenges in Tier Management with Guy Cierzan from ICF Next
Send us Fan MailLoyalty360's Mark Johnson interviews Guy Cierzan from ICF Next to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.


