Leaders in Customer Loyalty, Powered by Loyalty360

Send us Fan MailMegan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive finance operations in the country and offer a wide range of financial services and insurance products to automotive dealerships and consumers, as well as offering mortgage lending, personal lending, and a variety of deposit and other banking products.Ally took home a Platinum award in the Technology and Trends category, a Gold in the B2B Customer Loyalty category, and a Gold in the Customer Engagement and Advocacy category. On top of that, Ally received a Gold in the 360-Degree award for overall excellence by a brand in all of the categories.We spoke with Megan about the Technology and Trends category honor.

Send us Fan MailJamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International is one of the largest and most successful lodging franchisors in the world.Choice franchises 13 distinct brands that count more than 7,000 hotels, representing nearly 600,000 rooms in 45 countries and territories. Ranging from limited service to full-service hotels in the upscale, midscale, extended-stay, and economy segments, Choice-branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally.Loyalty360 CEO Mark Johnson spoke with Russo about the Choice Hotels loyalty program and their customer engagement practices.

Send us Fan MailRaja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he.Rajamannar, who has authored a new book called Quantum Marketing (HarperCollins Leadership), points to recent studies amongst CEOs in which nearly 75% say they have no confidence in their CMOs, or in their marketing teams to be able to drive business growth.“Now that is a disaster,” Rajamannar told Loyalty360 CEO Mark Johnson in a video interview.

Send us Fan MailAshley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.Atlantic Lottery won a Bronze in the Loyalty Program Design at the recent Loyalty360 Awards in partnership with Splashdot. Mark Johnson, CEO of Loyalty360, recently spoke with Leger about their engagement program and the campaigns.

Send us Fan MailCheckers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytronix.Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior Director of eCommerce and Guest Engagement at Checkers and Rally’s, which combined have just under 900 restaurants.

Send us Fan MailHannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum award at the Employee Engagement and Impact category at the Loyalty360 annual awards.John Giaquinto, the Senior Director of Customer Loyalty, and Julie Girard, the Manager of Loyalty Marketing, recently spoke with Loyalty360’s Mark Johnson about the launch of their new digital loyalty program.

Send us Fan MailCecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company.TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation in Corporate Social Responsibility category and an Honorable Mention in the Creative Campaign category in partnership with Aimia.Loyalty360’s Mark Johnson recently spoke with Balfour on the TELUS Rewards program and their social impact strategy. 

Matt Goldberg, Director Of Pro Strategy And Loyalty at Floor & Decor, discusses their award-winning loyalty program with unique rewards for professionals, adapting to COVID-19 challenges, analyzing program effectiveness, and the benefits of cross collaboration in Loyalty 360.

Send us Fan MailWyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event.The also captured a Platinum in the Customer Insights & Metrics category, a Platinum in the CX Strategy category, and a Bronze in the Incentive and Reward Design category.Geoff Crossan, Group Vice President for Loyalty and Partnerships at Wyndham Hotels & Resorts, spoke with Loyalty360’s Mark Johnson about the awards, and about their recent changes to several technology platforms they have.

Send us Fan MailAir Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers.Air Canada recently won a Platinum award in the Innovation in Corporate Social Responsibility category at the annual Loyalty360 awards, as well as a Bronze in the Business Transformation category.Loyalty360’s Mark Johnson recently spoke with Jackie Harkness, Senior Director of Loyalty Planning and Sponsorships, and Valerie Durand, Director of Communications Optimization, about Air Canada's loyalty and rewards program.Click HERE to read the feature article.