

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books

Apr 28, 2021 • 18min
Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot
Send us Fan MailJoella’s Hot Chicken has 19 stores in Indiana, Ohio, Kentucky, Florida, and Georgia and continues to look for more expansion.The restaurant chain just launched its first loyalty and rewards program, and Loyalty360 CEO Mark Johnson spoke with Katie Wollrich, Chief Marketing Officer for Joella’s Hot Chicken, about the program and its expansion plan.

Apr 20, 2021 • 27min
Giant Eagle Works to Keep myPerks Simple and Easy
Send us Fan MailJustin Weinstein is the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 team members.Mark Johnson, CEO of Loyalty360, recently spoke with Weinstein about their myPerks loyalty and rewards programs and about the focus of their engagement and personalization efforts.

Apr 13, 2021 • 23min
Loyalty Live with Todd Leach, Chief Client Officer at SMG
Send us Fan MailLoyalty360's Mark Johnson interviews Todd Leach, Chief Client Officer at SMG to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Apr 9, 2021 • 24min
AARP Rewards Grows Membership with Intentional Touchpoints
Send us Fan MailImani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members.AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility Category at the Loyalty 360 awards. Mark Johnson, CEO of Loyalty360, recently spoke with Samuels about their campaigns and rewards programs.

Apr 8, 2021 • 24min
Urban Air Adventure Park Grows Customers with Kid-Friendly Activities
Send us Fan MailUrban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about the growth of the company and its decision to roll out a recurring membership program across their parks nationwide.

Apr 7, 2021 • 21min
Loyalty Live w Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions for Evolving
Send us Fan MailLoyalty360's Mark Johnson interviews Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions at Evolving Systems to discuss the growing need for brands to engage their consumers in a fun, dynamic way through Gamification, and best practices for brands to implement a successful Gamification strategy.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Apr 5, 2021 • 21min
Verizon Expands Loyalty Program
Send us Fan MailAt the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the 360-Degree for overall brand excellence.Recently, Mark Johnson, CEO of Loyalty360, spoke with Julia Russell, Director, Verizon Up Loyalty Program at Verizon, and Carrie Mastropaolo, Verizon Up Marketing Strategy, about the 2020 campaigns and what the future holds.

Apr 1, 2021 • 24min
Salling Group’s New Loyalty Platform is ‘Grandma Approved’
Send us Fan MailAndras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops, restaurants, and department stores.Salling Group recently launched a new loyalty and rewards app and had major success from the start. Loyalty360 CEO Mark Johnson spoke with Szocs about the new programs and how they achieved their fast success.

Mar 29, 2021 • 31min
‘Avocado Nation’ Helping Grow Avocados From Mexico Sales
Send us Fan MailIvonne Kinser is Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. The company was formed for the purpose of advertising, promotion, public relations, and research for all stakeholders of Avocados From Mexico.Headquartered in Irving, Texas, Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association. Under agreements, MHAIA and the Mexican Avocado Producers and Packers have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective, and efficient marketing program in the United States.Loyalty360’s Ashley Kimball recently spoke with Kinser about their new loyalty and rewards program.

Mar 8, 2021 • 27min
Chipotle Uses Unique Ways, Channels to Build Loyalty program
Send us Fan MailIn Summer 2016, Chipotle tested a limited-time promotional program that appealed to its younger demographic. While the test went well, it wasn’t until Jason Scoggins, Chipotle’s Director of Loyalty and CRM, joined the Marketing Team in 2018 that Chipotle Rewards was initiated.Loyalty360 recently had the chance to sit down with Chipotle’s Jason Scoggins to discuss Chipotle Rewards, the brand’s commitment to customers, and how the program continues to exceed customer loyalty expectations.


