Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books
Jun 7, 2021 • 32min
Casey’s Delivering ‘Summer of Freedom’ for Loyalty Members
Send us Fan MailKatie Petru is the Director of Communications and Community, and Mike Templeton is the Director of Loyalty and Digital Marketing at Casey’s, which has more than 2,300 convenience stores in the Midwestern and Southern United States.Loyalty360 CEO Mark Johnson spoke with Petru and Templeton about the Casey’s Rewards program and about several special events they have coming up, including a concert by country singer Lee Brice.
Jun 4, 2021 • 32min
Loyalty Live with David Andreadakis, CIO, Kobie
Send us Fan MailLoyalty360's Mark Johnson interviews Dave Andreadakis, Chief Innovation Officer at Kobie Marketing to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
Jun 2, 2021 • 41min
Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust
Send us Fan MailLillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations.Loyalty360 CEO Mark Johnson spoke with Murphy about the Red Lobster Rewards program, and the brand’s new push for personalization as it works to grow it’s engagement program.
Jun 1, 2021 • 17min
Loyalty360 Loyalty Live - with Ned Moore, Clutch
Send us Fan MailLoyalty360's Mark Johnson interviews Ned Moore, Clutch to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
Jun 1, 2021 • 35min
Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand
Send us Fan MailLoyalty360's Mark Johnson interviews Tom Car, Chief Marketing Officer of Chicken Salad Chick.Tom Carr says there are still some business associates who are surprised that a restaurant chain can focus only on the concept of chicken salad, let alone be successful at it.“It surprises people,” says Carr, Chief Marketing Officer for Chicken Salad Chick, which has grown to more than 185 restaurants in 17 states and debuted on the Inc. 5000 list of America’s Fastest-Growing Private Companies at #37 in 2016. Read the feature here: https://loyalty360.org/Content-Galler...
May 26, 2021 • 29min
For Jersey Mike’s Subs, Technology Keeps Rewards Running
Send us Fan MailRich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in development.Loyalty360 CEO Mark Johnson and Hope recently discussed Jersey Mike’s customer engagement strategies, its rewards and loyalty program, and what the road ahead looks like for the fan-favorite brand.
May 25, 2021 • 21min
Loyalty360 Loyalty Live - with Tyler Baesman and Rachel Iannarino, Baesman
Send us Fan MailLoyalty360's Mark Johnson interviews Tyler Baesman and Rachel Iannarino, Baesman to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
May 25, 2021 • 27min
Michaels Uses Personalization, KPIs to Get Creative with Rewards Program
Send us Fan MailSachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 stores in 49 states and Canada.Loyalty360 CEO Mark Johnson spoke with Shroff about Michael and its loyalty and rewards program, personalization, and customer engagement efforts. Click HERE to read the feature article. Click HERE to read the feature article.
May 21, 2021 • 23min
Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital
Send us Fan MailLoyalty360's Mark Johnson interviews Tim Glomb, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
May 20, 2021 • 25min
Ideal Image Using Memberships to Personalize with Consumers
Send us Fan MailDavid Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Botox, and anti-aging services, among others.Loyalty360 CEO Mark Johnson spoke to Prokupek about Ideal Image’s customer engagement efforts and strategies. Click HERE to read the feature article.
