

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books

Sep 15, 2021 • 22min
VASA Fitness Using Burn & Earn Rewards Program to Promote Personal Voyages
Send us Fan MailMindi Bridges is the Chief Brand & Marketing Officer for VASA Fitness, which has 48 locations that serve over 400,000 members across Colorado, Utah, Kansas, Oklahoma, Arizona, and Indiana.Loyalty360 CEO Mark Johnson spoke with Bridges about VASA Fitness’s customer engagement programs and how they plan to expand the brand. Click HERE to read the feature article.

Sep 14, 2021 • 23min
Loyalty360 Loyalty Live | Don Smith, Brierley
Send us Fan MailLoyalty360's Mark Johnson interviews Don Smith, Brierley to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Sep 9, 2021 • 23min
Certified Angus Beef Growing New Steakholder Rewards™ Program
Send us Fan MailChristy Johnson is Vice President of Branding at Certified Angus Beef, a group of family ranchers that offers the world’s first premium brand of beef.Loyalty360 CEO Mark Johnson spoke with Johnson about Certified Angus Beef’s customer loyalty and engagement programs and what their strategies are going forward. Read the interview HERE.

Sep 8, 2021 • 24min
Tim Hortons New Loyalty Program Helps Boosts Digital Sales 30%
Send us Fan MailMatt Moore is the Vice President of Digital and Loyalty at Tim Hortons, Canada’s largest restaurant chain operating in the quick-service industry serving over 5 million cups of coffee every day, with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month.Loyalty360 CEO Mark Johnson recently spoke with Moore about Tim Hortons’ customer engagement, loyalty, and rewards programs and what changes they are looking to make in the future. Read the feature article HERE.

Sep 7, 2021 • 20min
Loyalty360 Loyalty Live - Matt Kates, PrizeLogic
Send us Fan MailLoyalty360's Mark Johnson interviews Matt Kates, PrizeLogic to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Aug 20, 2021 • 30min
Hallmark Delivers Smiles To Crown Rewards Members
Send us Fan MailLindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related products, as well as the Crayola brand and three cable channels.Loyalty360 CEO Mark Johnson spoke with Roy about the customer engagement efforts at the brand and what new enhancements they have planned moving forward

Aug 17, 2021 • 25min
McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’
Send us Fan MailDanielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’s Sweet Tea.Loyalty360 CEO Mark Johnson — a huge McAlister’s Deli tea lover — spoke with Parra about the brand’s overall customer engagement practices, its loyalty programs, and the changes that have occurred over the last two years.

Aug 10, 2021 • 19min
Capriotti’s Sandwich Shop Combines Marketing and IT Efforts
Send us Fan MailJane McPherson, Senior Vice President of Marketing for Capriotti’s Sandwich Shop and Wing Zone. Capriotti’s has over 125 locations, and Wing Zone has 31 locations in North America and 30 more restaurants internationally.Loyalty360 CEO Mark Johnson spoke with McPherson about their loyalty and customer engagement programs.

Aug 6, 2021 • 27min
AAA Northeast Focuses on the Person, Not the Vehicle
Send us Fan MailRahul Chand is the Vice President of Membership Marketing at AAA Northeast, which serves 6.1 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island.Loyalty360 CEO Mark Johnson caught up with Chand to discuss the customer engagement efforts of AAA Northeast and other programs they are working on.

Aug 5, 2021 • 28min
Toppers Pizza’s Upper Crust Society Designed for Product Addicts
Send us Fan MailGreg Wold is Vice President of Marketing for Toppers Pizza, which has nearly 70 unit pizza franchises with locations across 12 states.He recently spoke with Loyalty360 CEO Mark Johnson about Toppers Pizza’s rewards and loyalty program and how much their customers enjoy their products.


