Leaders in Customer Loyalty, Powered by Loyalty360

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Oct 13, 2021 • 26min

Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget

Send us Fan MailDr. Probst is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning from PowerHouse Books, distributed through Simon & Schuster. He recently spoke with Loyalty360 CEO Mark Johnson about the new book, as well as the state of loyalty marketing.Brand Hacks takes readers on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives.The book can be ordered here: https://powerhousebooks.com/books/brand-hacks-how-to-build-brands-by-fulfilling-the-consumer-quest-for-meaning/
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Oct 12, 2021 • 26min

Jack in the Box is “Jack of All Trades” in Loyalty Offerings

Send us Fan MailRyan Ostrom is Chief Marketing Officer and Executive Vice President at Jack in the Box, which has over 2,200 locations, primarily serving the West Coast of the United States.Loyalty360 CEO Mark Johnson spoke with Ostrom about their Jack Pack loyalty program and other customer engagement efforts. Read the full article HERE.
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Oct 6, 2021 • 13min

Schnucks Rewards Using Technology to Enrich Customer Experience

Send us Fan MailAnn Ehnert is Director of CRM and Loyalty Marketing at Schnucks, a grocery retailer with 111 stores across Missouri, Illinois, Indiana and Wisconsin.Loyalty360 CEO Mark Johnson spoke with Ehnert about Schnucks Rewards and the various efforts to innovate their loyalty program.
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Oct 5, 2021 • 13min

Western Union Speaker Preview at Loyalty360 Expo

Send us Fan MailWestern Union’s Harveer Singh and Lucy Donaldson speak about being a presenter at the 2021 Loyalty Expo in October.Singh and Donaldson spoke with Loyalty360 CEO Mark Johnson about being part of Loyalty360 Brand Member Roundtables: The Challenges and Opportunities of Launching a Successful International Customer Loyalty Program.To learn more about the Loyalty360 Awards and the Loyalty360 Expo, please visit HERE.
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Oct 1, 2021 • 13min

Papa John’s Loyalty Program Earning Big Slice of Brand Revenue

Send us Fan MailLisa Hallam is the Senior Director for Loyalty and Consumer Strategy at Papa John’s, the world’s third-largest pizza delivery company with more than 5,500 restaurants in 49 countries and territories as of June 28, 2021.Loyakty360 CEO Mark Johnson spoke with Hallam about Papa John’s latest promotion, their Papa Rewards program, and their planned customer engagement efforts. Read the article HERE.
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Sep 30, 2021 • 25min

rue21 Seeing Big Growth with Rewards and Loyalty Efforts

Send us Fan MailJulia Draper is the Vice President of Marketing at rue21, a leading teen specialty retailer which operates over 650 stores in 45 states.Loyalty360 CEO Mark Johnson spoke with Draper about the customer engagement efforts at rue21 and its rewards program. Read the article HERE.
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Sep 28, 2021 • 14min

Loyalty Live - Guy Cierzan, ICF Next

Send us Fan MailLoyalty360's Mark Johnson interviews Guy Cierzan, ICF Next to discuss the trends in customer loyalty and customer experience, with a focus on current trends in customer loyalty fraud and gaming.
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Sep 24, 2021 • 22min

Salata Salad Kitchen Rolls Out New App to Freshen Loyalty Program

Send us Fan MailAllison Cocker is the Communications Manager at Salata Salad Kitchen, a built-to-order salad kitchen with over 80 locations.Loyalty360 CEO Mark Johnson spoke with Cocker about Salata Salad Kitchen’s loyalty and customer engagement efforts. Read the feature story HERE.
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Sep 21, 2021 • 12min

Loyalty Live - Patrick Tripp, Cheetah Digital

Send us Fan MailLoyalty360's Mark Johnson interviews Patrick Tripp, Cheetah Digital to discuss the trends in customer loyalty and customer experience, with a focus on current trends in customer loyalty fraud and gaming.
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Sep 20, 2021 • 23min

Quiznos Anchored in Innovation in Loyalty Efforts

Send us Fan MailMark Lohmann is the president of REGO Restaurant Group, which owns the Quiznos restaurant brand that offers chef-inspired sandwiches, subs, and salads at about 500 locations as well as Taco del Mar restaurants.Loyalty360 CEO Mark Johnson spoke with Lohmann about the customer engagement efforts with Quiznos and future loyalty program opportunities. Read the article HERE.

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