Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books
Nov 8, 2021 • 26min
New Seasons Market Brings New Approach to Customer Loyalty
Send us Fan MailLindsay McCann is the Director of Customer Loyalty and Marketing at New Seasons Market, a Portland-based grocer with 19 stores across the Pacific Northwest, with more stores opening soon.Loyalty360 CEO Mark Johnson spoke with McCann about New Season’s latest loyalty enhancement, Gift It!, and their efforts to engage with their community and customers in sustainable and eco-friendly ways.
Nov 5, 2021 • 31min
Build-A-Bear’s Bonus Club Now Serving Multi-Generations
Send us Fan MailJennifer Kretchmar and Ed Poppe are the Chief of Merchandise and Digital and Vice President of CRM, Loyalty, and Performance Marketing, respectively, of Build-A-Bear, a retailer that sells personalized teddy bears at over 500 workshops.Loyalty360 CEO Mark Johnson spoke with Kretchmar and Poppe about Build-A-Bear’s Bonus Club, partnerships, and various engagement efforts.
Nov 2, 2021 • 24min
Loyalty360 Loyalty Live | Laura Gardiner and Dipti Bramhandkar, Iris
Send us Fan MailLoyalty360's Mark Johnson interviews Iris' Laura Gardiner and Dipti Bramhandkar to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Nov 2, 2021 • 25min
Cinnabon Looks to Brighter Days on the Horizon
Send us Fan MailKendall Ware is the Chief Brand Officer for Cinnabon, the market leader among cinnamon bakeries with over 1,200 franchise locations worldwide, and Carvel, a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgier the Whale.Loyalty360 CEO Mark Johnson spoke with Ware about Cinnabon’s recently launched mobile app and the Cinnabon Rewards program, as well as plans to continue to engage with customers outside of malls. Read the feature article HERE.
Nov 1, 2021 • 23min
Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”
Send us Fan MailJay Hubbs is the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels and Resorts, a worldwide hotel chain with over 4,700 establishments.Loyalty360 CEO Mark Johnson spoke with Hubbs about Best Western’s “Choose Your Own Adventure” campaign, their Loyalty Expo awards submission, and their various engagement efforts.
Oct 27, 2021 • 25min
Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo
Send us Fan MailLoyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Oct 25, 2021 • 25min
CVS Puts “Extra Care” Into Established Loyalty Program
Send us Fan MailMichele Driscoll is Vice President of Customer Engagement, Loyalty, Personalization and Promotions at CVS Health, parent company of CVS Pharmacy, an innovative health solutions retail pharmacy with nearly 10,000 locations across the United States. Loyalty360 CEO Mark Johnson spoke with Driscoll about their ExtraCare loyalty program and several enhancements made to their customer engagement efforts. Read the feature article HERE.
Oct 22, 2021 • 17min
For Mister Car Wash Loyalty Program, Consistency is Key
Send us Fan MailMayra Chimienti is the Vice President of Operation Services at Mister Car Wash, the largest car wash company in the United States that is home to over 350 locations across 21 states.Loyalty360 CEO Mark Johnson spoke with Chimienti about their Unlimited Wash Club and the enhancements made to the program. Read the full article HERE.
Oct 19, 2021 • 22min
Loyalty Live - Gabriele Giancola, Qiibee
Send us Fan MailLoyalty360's Mark Johnson interviews Gabriele Giancola, Qiibee to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Oct 19, 2021 • 19min
Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do
Send us Fan MailErin Levzow is the Vice President of Marketing Technology for Del Taco, an American-Mexican fast food chain with over 600 locations that specializes in a combination of traditional Mexican and American dishes.Loyalty360 CEO Mark Johnson spoke with Levzow about Del Taco’s new “Del Yeah!” rewards program and their upcoming presentation at the Loyalty Expo. Read the feature HERE.
