Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books
May 24, 2023 • 30min
Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Denise Jenkins, Vice President of Marketing Insights and Loyalty of UDF, about how the brand adjusts to changing customers, its revamped U-Drive Plus rewards program, and its new employee loyalty program.
May 22, 2023 • 18min
Progressive: Living Up to the Founders’ Vision – and the Brand’s Name
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Linda Nelson, Process Consultant from Progressive, about keeping a loyalty program easy to understand, evolving and adapting to what customers want and need, and the importance of retention.
May 19, 2023 • 24min
Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty
Send us Fan MailMark Johnson, CEO of Loyalty360, sat down with Carlo Savino, Vice President of eCommerce for North and Latin America at Lenovo, to discuss how MyLenovo Rewards developed in the last four years and how customers remain engaged through transactional rewards, surprise and delight campaigns, and customer-centric online communities.
May 4, 2023 • 8min
Idomoo’s Session at Loyalty Expo 2023: Using Personalized Videos To Drive Customer Engagement at Scale
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Jamie Jarboe, Vice President of Sales and Strategic Accounts at Idomoo, about his upcoming presentation on redefining customer interactions at the 2023 Loyalty360 Loyalty Expo.
May 2, 2023 • 20min
Loyalty360 Loyalty Live | Pamela Erlichman, Jebbit
Send us Fan MailLoyalty360's Mark Johnson interviews Pamela Erlichman, Jebbit, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
May 1, 2023 • 22min
IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Jordan Sequeira, the Senior Marketing Leader of IKEA Canada, about the importance of leveraging the company’s frontline co-workers, leveraging a small footprint in a big country, and using the data and insights from loyalty programs to shape strategy.
Apr 27, 2023 • 7min
Hilton Honors 2023 Loyalty Expo Session: Innovating Hospitality with Delight and Surprise Upgrades
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Amanda Jamerson, Senior Director of Hilton Honors, about her upcoming awards presentation at the Loyalty Expo, how the Space-Available Upgrade program works, and what attendees can expect from the presentation.
Apr 26, 2023 • 23min
Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Dave Canty, SVP, Head of Loyalty at Bilt Rewards, about the innovation of Bilt’s loyalty program, how it leverages strategic partnerships, and how the program provides meaningful value for its members.
Apr 25, 2023 • 17min
Loyalty360 Loyalty Live | Bindu Gupta and Connie Sisco, ICF Next
Send us Fan MailLoyalty360's Mark Johnson interviews Bindu Gupta and Connie Sisco, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Apr 25, 2023 • 5min
Kampgrounds of America 2023 Loyalty Expo Speaker Preview: A Data-Centric Approach to Designing Customer Loyalty
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at KOA, about her upcoming presentation at the 2023 Loyalty Expo on collecting and leveraging customer data.
