Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books
Jun 27, 2023 • 20min
Loyalty360 Loyalty Live | Andy O'Dell, Clutch
Send us Fan MailLoyalty360's Mark Johnson interviews Andy O'Dell, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Jun 26, 2023 • 26min
Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Kevin Moffitt, President of Office Depot, about core customer service aspects of an in-store experience, managing well-optimized marketing programs, and how workspaces have evolved.
Jun 19, 2023 • 19min
Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Business Lifecycle & Retention at Verizon, about the value of brand partnerships, gathering Voice of Customer feedback through multiple channels, and how the Verizon Business Mastercard® enables the company to deliver a meaningful small business customer loyalty program.
Jun 16, 2023 • 26min
Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Vanessa Christie, Director of Loyalty and Experiences of The North Face, about the brand’s customer loyalty strategy, the new XPLR Pass loyalty program, and how the brand connects emotionally with its customers through experiences.
Jun 9, 2023 • 13min
Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Dani Catana, North American Loyalty Operations Manager for FordPass™ Rewards Visa and FordPass™ Rewards Program, about building a robust loyalty program member base in a short amount of time, offering choices and flexibility during the pandemic, and treating members like family.
Jun 7, 2023 • 22min
Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Shannon DeVito, Senior Director of Book Strategy and Customer Experience at Barnes & Noble, about the brand’s shift in focus after going private, the newly revamped loyalty program, and the value of providing a personalized customer experience.
Jun 6, 2023 • 16min
Loyalty360 Loyalty Live | Chris Mills, Talon.One
Send us Fan MailLoyalty360's Mark Johnson interviews Chris Mills, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Jun 2, 2023 • 5min
Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Verizon Business Lifecycle & Retention at Verizon, about his upcoming awards presentation for B2B Customer Loyalty at the 2023 Loyalty Expo.
May 31, 2023 • 29min
Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Jessica Kearney, Assistant Vice President of Public Policy at Travelers, and Laura Richardson, Vice President of Customer Success at Cambridge Mobile Telematics, about the dangers of distracted driving and how technology can positively impact customer behavior.
May 30, 2023 • 19min
Loyalty360 Loyalty Live | Rob Purdy, CarltonOne
Send us Fan MailLoyalty360's Mark Johnson interviews Rob Purdy, CarltonOne, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
