Leaders in Customer Loyalty, Powered by Loyalty360

Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Carrie Cohen, Marketing Loyalty & Analytics Manager at Cinergy, about how the Cinergy Elite loyalty plan works, incentivizing certain behaviors, and getting people back to the movies.  

Send us Fan MailLoyalty360's Mark Johnson interviews Eric Dean, Banyan, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us Fan MailWow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, and the organization has opened a number of restaurant concepts across the U.S. Currently, LEYE operates in 6 states and Washington, D.C., bringing nearly 160 different restaurants representing 62 different concepts to hungry customers. Wow Bao is a quick-serve, fast-casual Asian brand offering steamed buns, pot stickers, rice and noodle bowls, salads, soups, and more. The brand has grown from solely brick-and-mortar restaurants to establishing locations in sports stadiums, on college campuses, and at music festivals. Wow Bao has also invested in food trucks, creating another opportunity to bring its brand to customers. Additionally, in the last three years, Wow Bao launched an incredible 700 virtual restaurants across the U.S. and Canada, partnering with other restaurant operators to prepare the food and have it delivered to diners through third-party delivery services like Uber Eats, Grubhub, and DoorDash. Mark Johnson, CEO of Loyalty360, spoke with Geoff Alexander, President and CEO of Wow Bao, about transitioning from a strictly rewards-based program to an enhanced customer loyalty program, the brand’s new program featuring Wow Bao CollectaBaos, and how prioritizing hospitality — internally with employees and externally with consumers — creates customer loyalty.Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/wow-bao-from-the-kitchen-to-the-virtual-space-wow-bao-delivers-deliciousness-to-loyal-customers-en

Send us Fan MailFor 90+ years, the LEGO Group has been owned by the Kristiansen family in Billund, Denmark. What started as a wooden toy workshop in 1932 would grow into one of the most recognizable toy brands in the world after it started making injection-molded plastic bricks. Part of LEGO’s success comes from its commitment to its company values: fun, creativity, and inclusivity. These values are the foundation of the LEGO VIP rewards program and are built into every promotion and reward it offers. At the 2023 Loyalty360 Loyalty Expo in Orlando, FL, the LEGO Group was recognized as a 360 Degree Award winner and a platinum award winner in the following Loyalty360 Awards categories:·       Customer Analytics, Insights, and Metrics ·       Offer, Incentive, and Reward Design Mark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the brand’s recent award presentation and recognition at the Loyalty Awards.

Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with John Sellers, Head of Rewards at Bank of America, about the success of the Preferred Rewards program, innovating when leveraging technology, and bringing value to employees in a culture of inclusion.   

Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the new VIP rewards program, building and planning strategic partnerships, and creating value for members through personalization and data.

Send us Fan MailFounded in 2007, Scene+ started as a joint venture between Cineplex — a major movie theatre chain in Canada — and Scotiabank — one of Canada’s top five banks. For over 10 years, Scene+ has been one of the top loyalty programs in Canada. The brand recently relaunched its loyalty program, switching from an entertainment program to a full lifestyle program.At the 2023 Loyalty360 Loyalty Expo in Orlando, FL, Scene+ was recognized as a 360 Degree Award winner and as finalists in the following Loyalty Awards categories:· Brand to Brand Partnerships — Platinum Award· Customer Experience Strategy — Silver Award· Customer Loyalty Strategy — Silver AwardMark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, Director of Partnerships, and Aiman Feza, Senior Brand Communications Manager for Scene+, about the brand’s recent award presentation and recognition at the Loyalty Awards.

Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, the Director of Partnerships, and Aiman Feza, Senior Manager of Brand Communications at Scene+, about the relaunch of the loyalty program, the brand’s focus on using customer data to personalize its offerings, and how it develops meaningful partnerships.

Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about the brand’s award-winning presentations, advice for similar brands — especially those with B2B loyalty programs, and the next exciting step for the Aspire program.

Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, about making strategic decisions based on data and customer feedback, the recent relaunch of the MOOYAH Rewards App, and helping franchises and employees best serve their customers — and communities.