Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books
Apr 21, 2023 • 3min
IKEA Canada’s 2023 Loyalty Expo Session: Empowering Frontline Co-Workers To Create a Loyalty-Optimal Experience
Send us Fan MailIKEA Canada is an award finalist for this year’s Loyalty360 Awards for the Employee Engagement & Impact category at the upcoming Loyalty Expo, held May 8-10 in Orlando, FL.Mark Johnson, CEO of Loyalty360, spoke with Jordan Sequeira, the Senior Marketing Leader of IKEA Canada, about his upcoming awards presentation at the Loyalty Expo, the importance of leveraging the company’s frontline co-workers, and what attendees will learn from the presentation.
Apr 19, 2023 • 27min
Delivering Outside the Scope of Normal: How JetBlue Travel Products Builds Customer Loyalty by Exceeding Expectations
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Andres Barry, President of JetBlue Travel Products, about the brand’s customer loyalty strategy, how they engage with customers and innovate the TrueBlue loyalty program, and how the brand plans and implements partnerships.
Apr 14, 2023 • 11min
Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about the Donatos Rewards program, the brands’ customer loyalty efforts, and how it uses emotional loyalty and personalization to drive engagement with the program.
Apr 13, 2023 • 2min
Donatos 2023 Loyalty Expo Session: Building Personalization and Emotional Loyalty into the Rewards Program
Send us Fan MailDonatos was recently named a finalist for this year’s Loyalty360 Awards, presenting in the Customer Loyalty Strategy category at Loyalty360’s Loyalty Expo, May 8-10 in Orlando. At the event, Erin will share her story on how Donatos leverages customer data to drive and enhance customer loyalty. Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about her upcoming presentation at the 2023 Loyalty Expo and Donatos’ customer loyalty success.
Apr 4, 2023 • 24min
Loyalty360 Loyalty Live | Jonathan Silver, Engage People
Send us Fan MailLoyalty360's Mark Johnson interviews Jonathan Silver, Engage People, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Apr 3, 2023 • 23min
Creating Emotional Connections Through Trust and Charity: How Pet Valu Builds Meaningful Customer Relationships
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Tanbir Grover, Chief Digital and Marketing Officer of Pet Valu, about the brand’s customer loyalty efforts, how it builds emotional loyalty through its charity work, and how it uses customer data to personalize customer engagement with the loyalty program.
Mar 31, 2023 • 9min
Margaritaville’s 2023 Loyalty Expo Session: Learning from Loyalty Challenges
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Claudia Infante, Senior Vice President of Revenue Strategy for Margaritaville, about her upcoming session at the 2023 Loyalty Expo, which will focus on how Margaritaville learned from challenges and successes from launching its new loyalty program, Margaritaville Perks.
Mar 29, 2023 • 18min
Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Jessie Rosenberg, Loyalty Strategic Partnerships Manager for Ulta Beauty about the history of Ultamate Rewards®, its customer loyalty strategy, and how they engage guests through personalization and partnerships.
Mar 28, 2023 • 23min
Loyalty360 Loyalty Live | Eileen Peacock and Aidan Lundy, Tenerity
Send us Fan MailLoyalty360's Mark Johnson interviews Eileen Peacock and Aidan Lundy, Tenerity, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Mar 27, 2023 • 29min
A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service
Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Eoin Comerford, CEO of Moosejaw, about the brand’s customer loyalty initiatives, how it redesigned its customer service to improve the customer experience, and its efforts to increase inclusivity for both the Moosejaw brand and outdoor recreation holistically.
