The Edward Show

E101: I made 3 TikToks in 75-minutes. TikToks 1 and 3 flopped. TikTok 2 got 67,000 views and brought 3,100 users to our app. Here's the 3 TikToks. And an explanation of why TikTok 2 won out.

E100: I love simple writing. Simple, punchy writing. In this legendary episode, I share Stephen King's Toolbox about avoiding the passive voice. Avoid it at all costs! This one piece of advice will keep your people so much more engaged.

E99: 'Series,' TikTok's newest feature, can be put on videos that are going viral. This means you can create a video product for a video that is in the process of going viral and sell it on the viral video WHILE IT IS STILL GOING VIRAL! Game changer.

E98: Yoann Pavy, CMO of Nude, shared an impactful LinkedIn Hack with me. This is an actionable hack for founders who are fundraising or getting customers. If you've ever wondered about best practices to use on LinkedIn to get customers or investors, this episode will be helpful.

E97: My excitement about TikTok's Series feature has only risen since yesterday. Here's how it will make creators with something valuable to teach a ton of money. And even learners who are sharing their learning journey will make money doing this.

E96: TikTok's Series feature is a game changer feature. If you have anything useful to teach that others want to learn, one viral video could be life-changing. The friction between watching a viral video and purchasing is insanely low. This has the power to change creators' lives while also disrupting top e-learning platforms.

E95: The curious learner bias is my favorite human bias. Curious learners are often seen as experts because they are passionate about what they're learning and this creates top-of-mind awareness as long as they're vocal. Here's how to exploit this bias with TikTok if you're a founder or job seeker.

E94: TwitterX has a new ad format, which may yield a higher CTR and more conversions. + Some of the silly and ridiculous ads I've tried.

E93: Everybody has something they can leverage. Here's my favorite place for distributing a press release and how you should always leverage it and other pieces of news into something bigger.

E92: My theory on what's going on at TwitterX that is allowing for the TwitterX Ads glitch. If you don't know, the TwitterX Ads glitch is a glitch that allows people to get millions of impressions and thousands of link clicks for a dollar-per-day ad spend.