The Edward Show
Edward Sturm
Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.
Episodes
Mentioned books
Oct 4, 2023 • 14min
I Told People Not to Like My Ad but They Still Liked It
E91: Thought I discovered another TwitterX ad hack last night; tests came back negative. + More tests listeners are running. + We think in terms of what we are capable of.
Oct 3, 2023 • 12min
Hacking TikTok With a Strong Accent & How Gary Vee Rigged NFTs
E90: How Geoinfo on TikTok has gone from 0 to 100,000 followers in a month with a Borat-like accent on geography information. + How Gary Vaynerchuk got influencers and billionaires to buy CryptoPunks early, sell at the top, and put the returns into VeeFriends, his own NFT project.
Oct 2, 2023 • 18min
How Google Ranks Reddit Posts, SaaS Funding Napkin, IG Fakers
Dig into how Google ranks Reddit posts, SaaS Funding Napkin on Product Hunt, fake followers on Instagram, and reflections on consistency and growth hacks.
Oct 1, 2023 • 12min
Stories From Lying to the Media
E88: After reading "Trust Me, I'm Lying" in 2015, I experimented with lying to the media. What would be believed? How far could I go? Could this benefit me? Here's what I learned from "Trust Me, I'm Lying" and a few stories trying these lessons out.
Oct 1, 2023 • 22min
I Almost Beat ChatGPT on Launch Day
E87: I launched my startup on Product Hunt the same day as ChatGPT, which ended up being the catalyst day for ChatGPT to take over the world. Here's how we almost beat ChatGPT and my experience on day one of ChatGPT's rise to dominance.
Sep 29, 2023 • 11min
A Simple Brand Building Instagram Hack
E86: Instagram is one of my favorite channels for community building, and this is a repeatable tasteful hack you can do to continually build on it. Hint: people love consistency.
Sep 28, 2023 • 14min
How to Get Listeners to a New Podcast
E85: One of the biggest struggles for new podcasters is getting listeners. In this episode, I share the three ways I'm driving listeners to this podcast, which isn't even three months old. Spoiler, way #2 is very easy and repeatable.
Sep 27, 2023 • 21min
John Bukkake vs. Google
E84: One of the most wild search engine optimization stories I've heard. The author needs to get backlinks to a porn site but has a limited budget. The way he goes about accomplishing this is both brilliant and creative. Bravo.
Sep 27, 2023 • 9min
One of My Favorite Tools for Doing SEO
E83: Moz's On-Page Grader is one of my favorite SEO tools. Here's why. + The call with Elephant VC I had this morning. Great sounding firm. + This week's newsletter was apparently a banger.
Sep 25, 2023 • 11min
How I Outranked the NYTimes in 5 Minutes While Living in Ukraine
Discover how the speaker outranked the NYTimes on Google within minutes using unconventional methods and a free expert writer. Learn about their fast Google ranking techniques and the effectiveness of Help a Reporter tool. Find out how to optimize a post for search engines and target specific questions. Hear about their experiences living in Ukraine during the lockdowns and working on their SEO project.
