

The Edward Show
Edward Sturm
Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.
Episodes
Mentioned books

Mar 2, 2024 • 8min
Ef My NYC Social Circle - Burning the Boats on Instagram
E241: When it comes to growth, most people are wet noodles in the wind. Too quick to get demoralized by plateaus. Too quick to give up. This is a personal example of how when you push through, you get improvements that compound. #buildinpublic #indiehackers #growth #consistency The Edward Show. https://edwardsturm.com/the-edward-show/

Mar 1, 2024 • 12min
The Genius Viral Marketing Story Behind Tony Delivers
E240: Tony Delivers launched a month ago. It reached capacity in its first week with free guerilla marketing. Now it continues to go viral getting backlinks from the biggest publications in the world. Here's the inside story of how Tony pulled this off. For more - How Tony Delivers Manufactured Virality With No Marketing Budget: https://edwardsturm.com/articles/tony-delivers-original-marketing/ Tony Delivers home: https://tonydelivers.co/ #buildinpublic #gotomarket #linkbuilding #indiehackers The Edward Show. https://edwardsturm.com/the-edward-show/

Feb 29, 2024 • 7min
Using Your Press Budget for SEO
E239: They say it takes 3-6 months to rank on Google - 3-6 months to get results on Google... but is this true? Here's how to use your press budget for SEO and get results dramatically faster than what's normally possible. #seo #publicrelations #searchengineoptimization #linkbuilding The Edward Show. https://edwardsturm.com/the-edward-show/

Feb 28, 2024 • 14min
The Difference Between TikTok and Instagram Reels for Business
E238: TikTok vs. Instagram Reels for businesses and brands - all the differences. In this episode, I answer: - Which is easier to grow on - Instagram vs. TikTok. - Which is more anonymous. - TikTok vs. Instagram Reels vs. YouTube Shorts. - Why use TikTok instead of Instagram and why use Instagram instead of TikTok. - Which is better for brand - TikTok vs. Instagram. - Social media strategies for TikTok and Instagram Reels and how they are different. #socialmediamarketing #socialmediamanagement #tiktokvsinstagram #instagramvstiktok #marketing The Edward Show. https://edwardsturm.com/the-edward-show/

Feb 27, 2024 • 6min
My Email Template for Meeting with Mayors
E237: I found this mayor on LinkedIn, used the Lusha Chrome extension to get the mayor's email, and emailed with the template shared on this show. And this is what happened... #coldoutreach #marketing #sales #networking The Edward Show. https://edwardsturm.com/the-edward-show/

Feb 26, 2024 • 8min
This Overlooked Content Principle Is the Difference Between 200 Views and 2,000,000 Views
E236: Even after nearly 500 consecutive days video uploading, 236 consecutive days podcasting, and 50 consecutive weeks sending newsletters, I STILL overlook this. And if I overlook this, others do, too. The difference between well-performing content isn't time, effort, or money. It's what's shared in this episode. #contentmarketing #contentcreation #marketing #organicmarketing The Edward Show. https://edwardsturm.com/the-edward-show/

Feb 25, 2024 • 7min
Kanye West's Superbowl Ad ROAS Is Shocking
E235: You might hate Kanye West, but it's hard to deny his impressive ROAS for his $7 million Superbowl Ad. Pretty wild marketing story. See the post: https://www.instagram.com/p/C3lvH0nrM8C/ #marketing #roas #growthmarketing #advertising

Feb 24, 2024 • 17min
Easy Newsletter SEO Changes That Are Always Overlooked
E234: People with newsletters never think about these 5-minute SEO changes. With a few changes myself, I have my newsletter showing #2 for Growth Hacking Newsletter. I reached #2 in 4 weeks. Heading for #1 now. This is how to do SEO for a newsletter. Get the newsletter: https://edwardsturm.com/newsletter/ Read the full article: https://edwardsturm.com/articles/how-to-do-seo-for-a-newsletter/ #buildinpublic #indiehackers #seo #searchengineoptimization

Feb 23, 2024 • 11min
The Overlooked Mistake That Drags Down Content Performance
E233: The overlooked mistake that drags down content performance. Look at your hook. Ask yourself if it's negative. If it's not, turn it negative. Negative hooks ALWAYS do better. Get the best digital marketing newsletter in the world: https://edwardsturm.com/newsletter/ #copywriting #buildinpublic #gotomarket #contentmarketing

Feb 22, 2024 • 9min
Reviving Bungie's Legendary Halo Ad Campaigns for Our Brands
E232: You don't see marketing like this anymore. Bungie's Halo marketing campaigns almost 15 years ago were some of the greatest ad campaigns ever. Here's how we can use them in 2024 to get visibility for our brands. #marketing #advertising #branding #marketingsuccess


