The Edward Show

E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility, and Apple was able to use IBM as a foil for branding. Here's how you can do the same now. Buy The Infinite Game: https://edwardsturm.com/refer/the-infinite-game/ (Amazon) My Instagram, mentioned in the pod: https://www.instagram.com/edward.builds/ #stevejobs #branding #marketing #marketingstrategy

E230: How we got a 4-month-old YouTube channel where we cut things in half with spoons onto the front page of The Verge in 2014. Lesson: consistency with weird things is a low-budget way of attracting attention. More spoon-cutting: https://www.youtube.com/cut_dat The Verge article: https://www.theverge.com/2014/7/9/5884637/inexplicable-youtube-series-demonstrates-how-to-cut-things-with-spoon-cut-dat #gotomarket #indiehackers #buildinpublic #marketing

E229: Even though I talk nonstop about growth hacks, my overall outlook on business and marketing can be summarized by Simon Sinek's story of Kodak in The Infinite Game. This is that story. Get The Infinite Game: https://edwardsturm.com/refer/the-infinite-game/ (Amazon) #marketing #buildinpublic #consistency #casestudy

E228: The dark way Ryan Holiday's "Trading Up The Chain" is done in 2024. You make a salacious post on 4chan and fake engagement with different IP addresses. Screenshot the post. Post it to the 4chan Subreddit. Buy upvotes for that. Take the Reddit post. Send it to a blog with low standards that would find it relevant. Get it in. Use this to get on a bigger blog. Post this bigger blog on more trusted subreddits. Buy upvotes. Now you're trending. You've traded up the chain. This strategy is not recommended or endorsed by me, but it is how marketers are using Ryan Holiday's "Trading Up The Chain" method in 2024. They do everything anonymously and it goes against all the ToS's. Listen for full context. Get the book here: https://edwardsturm.com/refer/trust-me-im-lying/ (Amazon) #startups #marketing #gotomarket #buildinpublic

E227: Exciting results I'm seeing from starting a niche Instagram page to promote my startup, https://reverb.chat/. This is modeled off a friend who started a dating niche Instagram in January. It started very slow, but he's now growing by 1,000-3,000 followers daily! #buildinpublic #startups #gotomarket #indiehackers

E226: Sora. How Sam Altman is taking the edge off OpenAI's new text-to-video announcement. The consequences of Sora. And the future of it. https://openai.com/sora https://twitter.com/sama/status/1758347811786281355 https://twitter.com/skirano/status/1758262526335217730 https://twitter.com/Enuriru/status/1758222486288638079 #openai #sora #samaltman #artificalintelligence

E225: This entrepreneur found their first customers by doing cold outreach to affiliates, giving 50-100% commissions, and doing this until $3,000,000 ARR. Then found positive unit economics and scaled to $45,000,000 with ads. Listen for the exact details. Source material: https://www.reddit.com/r/Entrepreneur/comments/1ao3t0l/i_built_a_business_thats_done_45_million_in_sales/ #buildinpublic #indiehackers #gotomarket #startups

E224: Ranking #1 for a 61/100 difficulty score keyword in 24 hours with an under-one-week-old website. This is a true story, and it's something you can copy today. The backlinks this got were insane. #linkbuilding #seo #SearchEngineOptimization #gotomarket

E223: I'm now involved with 6 TikTok accounts. Mine, 2 for my startup, and 3 new Formula One TikToks. I'm seeing that Instagram is way easier to grow on at the beginning than TikTok. Don't get discouraged. Here's exactly what you can expect. #tiktok #instagram #socialmediamanagement #startups

E222: My approach to marketing summed up in one episode. My favorite marketing is building acquirable marketing machines that generate traffic for you forever. This is also cheaper and more reliable than other marketing methods. #marketing #buildinpublic #indiehackers #ycombinator