The Edward Show

Bobby from Dupe.com, a pro at hiring video creators for TikTok and Instagram Reels, shares his insights on brand recognition. He discusses how Morning Brew cleverly used the coffee cup emoji to stay top-of-mind across messaging platforms. Discover the power of naming conventions in social media profiles to boost marketing efficacy. Bobby also highlights the stark contrast between AI-generated text and human content, revealing the chilling statistics on their effectiveness. Plus, hear his reflections on a $20 trillion media giant's founder.

Reddit has restricted access to its site, allowing only Google to crawl its content, raising eyebrows in the SEO community. This decision follows a lucrative deal between Reddit and Google, impacting how brands rank using Reddit. The discussion dives into the implications of this blockade for parasite SEO practices, exploring how users have been leveraging Reddit’s authority for visibility. Ethical dilemmas surface as manipulated posts continue to slip through the cracks, sparking debate about the future of search engine competition.

Discover the journey of a low domain authority website that attracts 3,000 organic clicks weekly! By targeting bottom-of-funnel keywords, it successfully built a newsletter. Learn how strategic SEO, including keyword variations, plays a crucial role in traffic generation. Hear insights on utilizing tools like Google Search Console and Moz for performance tracking. This inspiring story showcases that even niche sites can flourish with the right efforts in digital marketing!

Something intriguing is happening with LinkedIn videos, as one video skyrockets from just 1 like to 17,000 impressions. With a small follower base, this video demonstrates LinkedIn's powerful algorithm for viral content. It contrasts sharply with the faster engagement seen on platforms like TikTok and Instagram Reels. The discussion dives into strategies for optimizing video reach, the nuances of company versus personal pages, and valuable insights for B2B marketing on LinkedIn. It's an exciting time for video creators!

Discover the hidden truths of working in major marketing agencies and their inefficiencies. Learn how these gaps present opportunities for emerging businesses to create dominating strategies. Gain insights into effective SEO practices and the importance of cohesive team collaboration for successful campaigns. Explore how innovative approaches can disrupt established players in the industry. Finally, get practical tips tailored for solopreneurs and small businesses looking to make a mark in the marketing world.

E384: The best pieces of general marketing, sales, and optimization advice from this 100-post thread about growing a multimillion-dollar mobile app. The thread is an absolute beast, and the rapid-fire tips I share on this show are directly actionable. After making this pod, I've already started incorporating them myself. The thread in the podcast, credit Jake Mor: https://x.com/jakemor/status/1549281861687451648 My episode, "How App Store Optimization (ASO) Works": https://youtu.be/F_ltanIMEmw 00:00 Introduction 01:17 Marketing and Sales Strategies 02:02 Survey and Feedback Techniques 04:25 Advanced App Store Optimization 05:05 Engaging with Users and Influencers 05:32 Creating Effective Ad Campaigns 08:14 Building and Promoting Features 11:57 Building in Public and Networking 13:33 Hiring and Team Building 14:29 Final Thoughts #digitalmarketing #startups #ycombinator #buildinpublic The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

In this podcast, the host shares their complete digital marketing stack, covering sales, SEO, press, graphic design, growth marketing, podcasting, and video content tools. They emphasize the importance of genuine recommendations and provide insights on various useful tools for digital marketing strategies.

E382: Do this to save any meeting that's not going as well as expected. A great way to turn a mediocre meeting positive is to end on a high note. This simple trick is very likely to leave the other person feeling good about you when the meeting ends. This is one of my favorite tools from my networking toolbox, and I'm looking forward to sharing more. 00:00 My Secret for Ending Meetings on a High Note 00:36 The Secret: Finishing by Letting Others Speak 02:33 Networking and Digital Marketing 03:02 Lessons from Selling SEO 04:52 The Surprising Strategy: Be an A**hole 06:33 Personal Reflections #networking #howtowinfriendsandinfluencepeople #networkinghacks #socializingtips The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Explore the success of Daydream in raising $6.3 million for Programmatic SEO. Learn about Payscale's approach to SEO and Wise leveraging Programmatic SEO to create 200,000 conversion pages. Wise gained 19 million Google visitors through this strategy

E380: Many of the top social media algorithms got their fundamentals from Google's algorithms. Instagram is no different. Attributes that are important to Instagram are shared by Google, X, YouTube, TikTok, Reddit, and more. In this episode of the show, I break down trust attributes for Instagram's algorithm and relate that to Google, Reddit, YouTube, TikTok, and X. Understanding what's valuable to one algorithm helps you understand the rest of them, helping you consistently achieve great organic results. Link to the original post: https://www.reddit.com/r/InstagramMarketing/comments/d8s6zb/how_to_avoid_action_block_on_instagram_action/ 00:00 Mastering Social Media Algorithms 01:09 Today's Episode 01:28 What Are Instagram Action Blocks 03:41 Attributes Influencing Action Blocks 04:13 Account Age and Authority 06:38 IP Address and Previous Violations 09:12 Third-Party Tools and Account Health 12:12 Activity Level and Random Variance 15:28 Final Thoughts #instagramtips #socialmediamarketing #socialmediamanager #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/