The Edward Show

E399: If you Google yourself, what do you see? For me, I see social links, my site, and some photos. But the photos are really lacking, especially when I click into Google Images further… Really lacking. I've lived this big life that I'm proud of, with all these top people, and you can't see any of that. I'm missing out on all this social proof, credibility, and lore for people who are looking for it. Especially now that I'm making daily videos and a daily podcast. I'm leaving so much credibility on the table for the many people who are searching. This is credibility that can get people more bought into my story and credibility that can be used to have much higher conversion rates with my products. So this episode is how I am using SEO - search engine optimization - to fix this. If you have a personal brand, this is particularly useful. And anybody can do this. Here's how. 00:00 My SEO Idea 00:14 Why I'm Doing This 00:31 The Problem with Google Images 01:12 The Solution: Creating a Photo Binge 01:36 Steps to Implement 02:58 Benefits of the Photo Page 04:52 Photo Binge on Social Media 05:58 Final Thoughts #seo #searchengineoptimization #digitalmarketing #personalbrand The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E398: The founder of Meetup.com, Scott Heiferman, sold Meetup.com a few years ago for $200 million. Then he went to work as an associate at an Amazon fulfillment center. Two decades before that, he sold a different company for $15 million. Then he went to work the counter of a McDonald's. + How Avi Schiffmann got 5,100 backlinks for a $2,000,000 gamble and will now be fundraising $100,000,000. + The new way social media platforms work during crises. Insights synced from TikTok and Instagram after over 1,200 videos. Scott Heiferman's story: https://web.archive.org/web/20040616091238/http://www.heiferman.com/mcd/ 00:00 Episode Overview 01:45 Avi Schiffmann's Viral Gamble 06:18 Lessons from the Founder of Meetup.com 15:38 Marketing A Meltdown 21:55 Edward Sturm's Absurd Consistency 24:22 Sign-Off #digitalmarketing #startups #ycombinator #entrepreneurship The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E397: I made this episode right before news of today's financial crash went viral. The timing could not have been more perfect. This directly answers the question of whether or not it is worth investing in marketing during a financial crash or recession. The thread I'm sharing: https://x.com/ValKatayev/status/1589287819117109248 00:00 The Billion-Dollar Strategy 00:15 Where I Am 00:34 The Recession Strategy 02:24 The 2000 Recession 03:46 The 2008 Recession 04:33 The 2020 Recession 05:48 Why Doubling Down on Marketing Works 09:22 Conclusion: Recessions as Opportunities 10:32 Podcast Wrap-Up #digitalmarketing #marketingstrategy #paidmedia #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ Don't worry, it's going to be alright.

E396: Not all heroes wear capes. This is how to do marketing on 4chan. I used 4chan to make an unlistened-to video game music radio show, being recorded live in the middle of the night, go viral around the world. If you want some ideas for how to start a grassroots movement on 4chan, this is a good episode. Or if you just want a fun marketing story that will make you feel nice - this is a good episode too. This was my first time going even a little viral and it was an altruistic act, to boot. You're going to both smile and learn with this one. Get the text here: https://edwardsturm.com/articles/4chan-marketing/ 00:00 The First Time I Went Viral 00:18 Introduction to the Story 00:32 College Radio Show 00:37 4chan is Powerful 01:53 Execution 05:10 Virality 08:03 Aftermath 08:28 Takeaways 11:25 Reflections #digitalmarketing #viralmarketing #4chanmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

OpenAI's new SearchGPT is shifting the search engine landscape and raising eyebrows among digital marketers. With users finding answers directly, traditional SEO strategies may struggle. Yet, there's hope for bottom-of-funnel tactics, which present fresh opportunities. The old SEO is evolving, and adaptability is key. How will keywords and exploratory traffic change? Dive into the future of SEO that blends generative AI and strategic marketing to stay relevant.

E394: Sharing popular SEO myths that many people believe not to be true! If you want to know what matters in SEO - what to focus on - and what to ignore, this podcast is perfect for you. If you're active doing SEO and need something to get you going - also great for you. Lots of value in this one. 00:00 Introduction: SEO Myths and Personal Experience 00:58 From Ukraine to Top Rankings 02:24 Content Below the Fold 03:28 Keyword Density 05:14 Meta Descriptions 06:07 Content Quality vs. Domain Authority 10:38 Schema Markup 12:23 SEO Fundamentals 13:28 On-Page SEO Software That Works 15:03 Wrapping Up SEO Insights #seo #searchengineoptimization #digitalmarketing #contentmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E393: The most straightforward way to get automatically Featured on Product Hunt without having to message support. Things covered: - Benefits of launching a technology product on Product Hunt. - The difference between the Featured page and the All (New) Page. - Can you Hunt your own product, which you are also a Maker of? - How to submit and fill out a launch (what is necessary and what is not) so that you are automatically Featured on the front page. - How many times can the same product be launched on Product Hunt / how often you can launch. - How to organically get upvotes for a Product Hunt launch. - Testing on Product Hunt and warming up an account. - Nuances of Product Hunt. 00:00 Product Hunt 101 00:41 Product Hunt Featured vs. All/New 01:36 Exact Steps to Get Featured on Product Hunt 02:31 More Submission Details 03:37 Videos Are Necessary! 04:36 Testing and Warm-Up Strategies 06:42 Post-Launch Tips 07:54 Frequency of Launches 08:52 Final Thoughts #producthunt #digitalmarketing #startups #indiehackers The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E392: Avi Schiffmann, 21 years old, just spent 72% of his funding buying the Friend.com domain name. Avi paid $1,887,843.00 to buy Friend.com. And he spent $200,000 on a video from Sandwich Video. This was a crazy gamble that is paying off - Avi and his video are going super viral. But there's more to the story than this. I share Avi's insane background - which he thoughtfully and consciously leveraged - and how Avi is secretly a master at branding. Crazy story. 00:00 Buying Friend.com For $1.8 Million 00:39 The Video Gamble 01:27 Immediate Lessons 02:17 Avi Schiffman's Background 03:00 The AI Pendant - From Tab to Friend 06:04 AI Friend Concept 08:08 Funding and Valuation 13:12 Building and Branding 14:26 Final Thoughts #startups #ycombinator #venturecapital #technews The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Instagram's new AI avatars are set to revolutionize digital marketing! Creators can now train their avatars using their own content for tailored interactions across messaging platforms. These avatars promise to enhance user engagement and allow brands to productize their content like never before. With the entire social media landscape embracing this technology, the future of AI in marketing looks dynamic and exciting. Say goodbye to traditional SEO; engaging video content is taking center stage!

E390: How I ranked 2 on the videos tab of Google and 2 on YouTube for a lucrative keyword only 8 hours after publishing my video - which took literally 30 minutes to make. Video is maybe the craziest opportunity that has existed in marketing. Not only is it great for building a brand and top-of-mind awareness… it's also great for targeting conversion-oriented (bottom of funnel) keywords. Here's how I did it (and how you can do it, too). The YouTube Short I talk about on the podcast: https://youtube.com/shorts/CK4srMu4h14?feature=share 00:00 Prefacing My Keyword 00:19 Daily Video Routine 01:19 The Backlink Reddit Post 02:29 Experimenting with Keywords 04:39 Results of the Keyword Experiment 05:42 How to See Backlinks for Free 08:10 Opportunities with Bottom of Funnel Keywords 11:00 Previous YouTube Experiments 13:50 Short Form Video is the Biggest Opportunity 15:46 Conclusion #seo #searchengineoptimization #digitalmarketing #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/