The Edward Show

E409: I'm seeing a lot of upward trajectories on Google Trends. One I expected but many I didn't expect. And a friend is using this to start a new brand. I'm seeing a lot of success. Here's how to take advantage of these opportunities. As mentioned in the episode - "How a Digital Marketing Noobie Can Beat a Pro" - https://youtu.be/avWYynYI53I 00:00 Interest in SEO Over the Last Two Decades 01:34 The Formula One Idea 03:02 Consistency in Social Media 05:48 The Curious Learner Bias 07:10 Formula One and SEO 12:09 Gut Health and Other Growing Niches 14:59 Encouragement #socialmediamarketing #personalbrand #digitalmarketing #branding The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E408: The Google August Core Update began its month-long rollout on August 15th. It's supposed to remedy the pain content-based sites felt from the September 2023 Helpful Content Update and the March 2024 update. Here's the top information about it, what the SEO community is saying, and how I recommend moving forward based off this update. Read it here: https://searchengineland.com/google-august-2024-core-update-rolling-out-now-445221 Directly from Google Search Central Blog: https://developers.google.com/search/blog/2024/08/august-2024-core-update 00:00 Introduction to the August 2024 Core Update 00:20 Impact of Previous Updates on Content Sites 03:04 Details of the August 2024 Core Update 03:45 John Mueller's Statements 05:40 Volatility in Search Engine Results 06:45 Skepticism and Community Reactions 07:46 Strategies Moving Forward 13:58 Final Thoughts #seo #searchengineoptimization #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E407: TwitterX's newest version of its native AI, Grok, Grok 2.0 lets you generate images of anybody doing anything. And don't get this mistaken for negligence. This was a deliberate stunt by the team at X to go viral and get people talking. It worked, and people are going crazy. Right now, you can generate images of anybody in your niche doing anything. And this creates a wild opportunity for marketers. AND… I won't be surprised if this functionality disappears by next week and takes everybody's image-generation history with it. Wild stuff. 00:00 X's Grok 2.0 00:41 X's Internal Marketing Tactics 01:22 Grok 2.0 for Niche Marketing 02:07 Engaging Content with Grok 2.0 03:30 Making Detailed Prompts with ChatGPT 05:38 Storing and Using Images 07:34 The Future of Grok 10:56 Podcast Sign-off #digitalmarketing #ai #artificialintelligence #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E406: I spent 3 months hardcore going on podcasts and in those 3 months went on 30 podcasts. 10 appearances per month. But what's crazy is those podcasts led to: - Exact match anchor text to pages that are now ranking - Increase image SEO - Brand mentions used by AI - And opportunities I'm only now realizing I didn't properly capitalize off of I'm so hyped about the non-obvious ways I'm going to use podcast guest appearances to do marketing for my product - that's what I'm sharing on this episode of the show. The tools mentioned: - https://aipodcastmatcher.com/ - https://www.matchmaker.fm/ 00:00 Introduction: Google Images 00:22 Using Multiple Platforms for Image SEO 01:20 Podcast Guesting Is Crazy 02:58 Backlink Strategy Through Podcasts 04:15 Anchor Text 05:05 Why I Originally Stopped Podcasts 07:05 Revisiting Podcasts 10:40 SEO Insights 13:39 TikTok Success 14:46 Final Thoughts #seo #searchengineoptimization #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E405: Ryann_Wealth started a new self-branded (not faceless) Instagram and in two weeks got to 125,000 followers. He walks around his parent's house talking about entrepreneurship. He is literally 14 years old. His new brand is already making money. Ryan is making use of the Curious Learner Bias. He is not an expert entrepreneur, nor does he claim to be. He's learning every day and sharing what he's learning. But he's also doing it in polarizing ways. The tactics he uses are extremely repeatable - for any brand. This is an inspiring episode. If this 14-year-old can do it, anybody can. There's no time like the present to start. The Reddit Thread: https://www.reddit.com/r/InstagramMarketing/comments/1egu984/14_year_old_kid_hit_125k_followers_in_2_weeks/ Ryann_Wealth's profile: https://www.instagram.com/ryann_wealth/reels/ 00:00 Why Young People Excel at Quickly Building Brands (Not Time nor Energy) 00:22 Introducing Ryann Wealth 00:37 Ryann's Growth Strategies 01:11 The Curious Learner Bias 01:36 Ryann's Engagement Tactics 05:22 Emotional Reactions in Videos 08:17 Accidental Viral Moments and Rage Baiting 11:07 Energy Use and Niche Learning 14:35 Final Thoughts #tiktokmarketing #instagrammarketing #socialmediamarketing #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E404: Here's how long it takes to go viral on TikTok and Instagram. I've posted videos over 650 days in a row on TikTok and Instagram Reels. Over 1,200 videos. I've had viral hits more times than I can count. This is what you can expect. ------ Recorded from a lovely river boat café in Europe. Yesterday's episode about How Long It Takes to Rank on Google: https://youtu.be/1sCpUJdNsl4 00:00 Where I Am 00:23 Today's Topic: TikTok and Instagram Hits 00:32 SEO Insights: Ranking 1 on Google 01:57 Viral Videos and Benchmarks 02:58 TikTok vs Instagram: Speed of Virality 03:29 Case Study: Silicon Valley Bank Collapse Video 04:11 Instagram's Unique Virality Timeline 05:50 Ranking on Google: A Shortcut 09:14 Conclusion: Knowing If You Have a Hit 09:59 Final Thoughts from the Boat Cafe #tiktokmarketing #instagrammarketing #socialmediamarketing #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Discover how long it really takes to rank on Google for various keywords based on personal data from multiple websites. Learn the advantages of focusing on trending topics for quick visibility while recognizing that ongoing SEO efforts are essential for lasting results. Get strategic takeaways and insider tips to enhance your digital marketing game. Whether you're a seasoned expert or a beginner, this discussion offers valuable insights into the dynamic world of search engine optimization.

E402: What happens if you don't link out to other websites? This SEO experiment tests this. The results are 100% clear - they, in fact, could not be any more clear. The clarity of the results is crazy. SEO Experiments from: https://seosherpa.com/seo-experiments/ 00:00 Today's SEO Experiment 00:36 Outbound Links 01:36 The Experiment 02:15 Setup and Results 03:51 Actionable Insights 04:38 Practical Applications 06:23 Wrap-Up #seo #searchengineoptimization #digitalmarketing #buildinpublic The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E401: Lukas Hermann of https://stagetimer.io/ is using a straightforward bottom-of-funnel SEO strategy. This strategy, along with his excellent craftsmanship, is enough to get him to $10,000+ MRR - increasing monthly. He has easy-to-understand information architecture, a nice site, and a solid product. But! - His product is a timer. He's competing literally with Google and YouTube as they both offer free timers. This is how he is circumventing the competition. Original case study from https://detailed.com/q4/ 00:00 Thriving with Programmatic SEO 00:09 Case Study: Bottom of Funnel SEO 00:51 Exploring StageTimer.io 03:41 Information Architecture 04:24 Diverse Use Cases 07:49 Enterprise Opportunities 09:43 Acknowledgements #seo #searchengineoptimization #digitalmarketing #bottomofunnelseo The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E400: Val Katayev was a 19-year-old immigrant kid who quickly lost a month's worth of pay in a single day trying to figure out Google Ads during its early days. "I woke up to a $5,000 loss. Did I just lose a month's worth of income in my sleep? Yes, I did. I spent $6k on ads to generate $1k of revenue." He was the only employee… and he was living in a basement. But he kept trying to figure it out. He believed there was something there. And at 19 years old, he ended up building a Google Ads business that quickly made $30 million in profit. This is his story. Read it: https://x.com/ValKatayev/status/1820173964393742507 00:00 A Huge Loss and a Big Comeback 00:22 Val Katayev's Marketing Philosophy 01:09 Celebrating 400 Episodes 01:31 The Beginning of Val's Success 05:36 The Big Loss 06:15 Finding Success 08:38 The Google Era 11:14 New Opportunities 12:12 Reflections #performancemarketing #digitalmarketing #googleads #entrepreneurship The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/