The Edward Show

E419: I share the three best digital marketing newsletters and read an example from the newsletter I picked as #1. If you want actionable digital marketing hacks, stories, case studies, and advice delivered to your inbox each week, this is for you. The insights shared in these newsletters, especially #1, are creative, fun, and will get you proven results without tremendous effort. The newsletters are: 1. https://edwardsturm.com/newsletter/ 2. https://www.shaanpuri.com/ 3. https://read.first1000.co/ And the example (shared in the video) from the top-picked newsletter is "Pareto SEO: The 20% of SEO That Matters" - https://edwardsturm.com/articles/pareto-seo/ These newsletters cover everything: - Digital marketing growth hacks that get traction to new ventures fast - SEO hacks - The greatest and most up-to-date social media tricks - Paid media funnels - Conversion rate optimization - Growth marketing to scale existing businesses with high ROI methods - Email marketing - Digital guerilla marketing for startups - Viral marketing - So much more The top-chosen newsletter, especially, is directly actionable and provides clear results. All newsletters are friendly to both digital marketing newcomers and experts. 00:00 The Best Digital Marketing Newsletter 00:21 Preface to the Example 01:16 Google's Push for YouTube Videos 02:16 Edward Sturm's Newsletter, Shaan Puri's Newsletter, and the First 1000 Newsletter 04:19 Technical SEO Essentials 06:32 Ranking for Low-Hanging Fruit Keywords 08:49 Dedicated Pages for Competitive Keywords 09:44 Bottom of Funnel Keywords 12:07 Backlink Strategies 13:48 Conclusion #digitalmarketing Listen here or watch on YouTube with screenshots of everything shared: https://youtu.be/tdrHDcXINNI

E418: YouTube Shorts and YouTube Videos have the craziest velocity of Google rankings in both speed and percentage of content being ranked. 6/6 of my most recent YouTube Shorts are showing on the first page of Google for their keywords. As are SEO-targeted YouTube Videos from other companies. With YouTube Shorts and main videos, the coverage a brand can get in a short amount of time with little effort is insane. This is how to do SEO with YouTube Shorts. 00:00 Introduction: YouTube Shorts for SEO 00:27 Case Study: Samsung Galaxy Station Video 01:56 Potential 02:47 Disrupting Industries 03:44 Affiliate Marketing 05:02 Keyword Targeting and Content Creation 05:56 Practical Implementation 07:59 Hiring and Training Creators 10:28 Maximizing ROI 11:52 The Future of SEO with Video #seo #searchengineoptimization #youtubeseo #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

Discover how LinkedIn Pulse is being leveraged for some eyebrow-raising Parasite SEO tactics. The hosts dive into outrageous keyword rankings and expose the use of fake engagement and followers. They also tackle the implications of AI-generated content on these strategies. As they critique these unethical practices, they emphasize the importance of building a legitimate brand in a digital environment riddled with manipulation. Tune in for a mix of humor and sharp insights into the world of search engine optimization!

E416: Lots of SEOs and digital marketers believe nofollow backlinks have no value. Multiple experiments prove otherwise. This episode shows two experiments where nofollow links result in an SEO ranking bump. Nofollow links contain value! Read it here: https://seosherpa.com/seo-experiments/ 00:00 Introduction to Today's Topic 00:20 Fascinating SEO Experiments 02:51 Deep Dive into Nofollow Links 05:14 Experiment Results 07:57 The Value of Nofollow Links 08:57 Final Thoughts #seo #searchengineoptimization #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E415: An epiphany I have had time and time again. What's become ordinary to me is still interesting as heck to lots of other people. Half of the battle with content marketing is good subject matter. That comes naturally to those genuinely interested in their topic. The other half of the battle is energy and enthusiasm. 00:00 Epiphany on Instagram Followers 02:01 Enthusiasm in Content Marketing 03:47 Properly Leveraging Viral Content 04:49 Big Companies Making AI Advertisements 06:43 SEO Insights - Nofollow vs. Follow Links 08:52 Final Thoughts #contentmarketing #digitalmarketing #socialmediamarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E414: 5 successful boring businesses and how they got their customers, clients, visibility, and awareness. Practical strategies anybody can copy. The many ways these boring businesses appear where their customers are. No need to complicate it with this one! 00:00 Introduction 00:18 Story 1: Mailbox Replacement Business 02:07 Story 2: Wealth Management Firm with SEO 04:27 Story 3: Mobile Car Detailing 07:30 Story 4: Industry Expo 09:12 Story 5: SaaS for Instagram Marketing Automation 09:40 Final Thoughts #digitalmarketing #seo #searchengineoptimization The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E413: Lots of people are saying Instagram is giving less visibility than it used to. I challenge that then share some fresh new hacks I have for TikTok, Instagram Reels, and LinkedIn. And why Snapchat is incredibly underrated, and how to use Pinterest if you're a talker. 00:00 Introduction 00:37 The Instagram Algorithm Changes 01:13 TikTok's New Generous Algorithm 02:48 Reusing Content in a New Way 03:39 The TwitterX Ads Glitch 05:22 YouTube Shorts for SEO 06:06 LinkedIn Video Strategies 09:18 Snapchat's Unique Audience 10:27 Pinterest Grind 11:48 Exploring Facebook Reels 12:20 Final Thoughts #socialmediamarketing #digitalmarketing #growthhacking The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E412: Lots of top people are getting rejected from the SearchGPT beta. This guy, however, not only got accepted but also gave somewhat of a harsh review. He shares what it's like (I share his screenshots), explains its limitations and problems, and compares it to his favorite AI tool. Then I share the pushback he received with his review. The source material: https://x.com/ananayarora/status/1825341266936438905 00:00 Is SearchGPT the Future of Search? 00:09 SEO Experts Get Denied 00:56 Ananay's Harsh Review of SearchGPT 01:06 Meeting Ananay at Forbes Under 30 Summit 02:11 Detailed Review of SearchGPT Features 04:32 Comparing SearchGPT with Other Tools 05:35 The Future of SearchGPT 06:21 Final Thoughts #seo #searchengineroundtable #searchgpt #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E411: I just gave this advice to my friend Vova, who's today starting a new brand. He's posting daily videos growing a new audience. I originally told him #9 from this new Shaan Puri post, "#9 - MrBeast's 100 video rule." Then realized the whole thing - all 9 rules - is worth sharing. In the past 5 years, Shaan Puri's built audiences of: - 500k+ newsletter subscribers. - 400k X followers. - 500k+ YouTube subscribers. - 100,000,000+ total downloads of his podcast. Here are his 9 principles for how he did it. Read it here and subscribe to his newsletter: https://www.shaanpuri.com/mailbag/how-would-you-build-an-audience-from-scratch-in-2024 00:00 Vova's Challenge 00:37 Elad's Challenge 00:51 Vova's First Video 01:07 Shaan Puri's 9 Keys to Building an Audience 03:14 Lesson 1: Forget the Numbers 05:00 Lesson 2: Find Your Inner Nerd 07:14 Lesson 3: Build a Magnet, Not an Audience 07:46 Lesson 4: The Five D's 08:54 Lesson 5: No Such Thing as Too Long, Only Too Boring 09:02 Lesson 6: Content Over Production Quality 09:54 Lesson 7: Create a Binge Bank 10:39 Lesson 8: Sell a Feeling, Not Information 11:41 Lesson 9: Be So Good They Can't Ignore You 13:03 Final Thoughts #contentmarketing #digitalmarketing #socialmediamarketing #myfirstmillion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E410: A lot of SEOs and web developers rely on Google PageSpeed Insights. But there's a dark truth behind this tool and others like it. The truth is that these tools are often wrong. Not only are they wrong, but they commonly are the cause of wasted resources and complacent underperformance. This is the reality. 00:00 Introduction: Controversial Opinions 00:39 The Truth About PageSpeed Insights 02:18 Real-World Examples and Experiences 04:14 The Impact of Page Speed on Rankings 04:57 Comparing Page Speed to Social Media Engagement 06:34 Google's True Ranking Factors 09:00 Advice for SEOs and Clients 10:08 Seeking the Truth in SEO #seo #searchengineoptimization #pagespeed #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/