The Edward Show

E430: This is a crazy hack for increasing SEO backlinks and brand awareness. All the time Meetup organizers step down. By doing what's described in this podcast you can get notified when this happens so you can take over the abandoned meetup that the organizer worked hard to build. It's now your meetup. Then, with this meetup, you can increase backlinks, brand authority, and even an email list… from anywhere in the world. You don't even need to attend the events. Crazy hack. 00:00 Getting Backlinks with Events 00:50 Taking Over Abandoned Meetup Groups 03:59 Branding Groups 05:42 Advanced Link Building Strategies 07:47 Growing the Meetup and Brand 09:02 Finding and Co-Hosting Events 10:03 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #searchengineoptimization #digitalmarketing #seo

E429: A common question I get is, "I have this idea. I'm not sure it could work. I'm passionate about it, though. Really passionate, in fact. Do you think it could work?" I received this question from my landlord just today. I also received a variation of it from somebody I was with yesterday. If you're not sure your idea could work, this is my response. 00:00 IA Question from My Host 00:37 My Social Media Strategy 01:50 Success Stories 03:10 Persistence 04:41 Social Media Challenges 10:28 Aspiring Content Creators 11:57 The U.S. vs. European Markets 14:03 The Best Time to Be Alive The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing

E428: Reddit is making changes that make Parasite SEO harder, but not yet impossible. Here's what is happening. And the ways Google has made LinkedIn Parasite SEO more competitive. Plus, is there an actually good way to engage in blackhat digital marketing? What's suggested in this pod might actually be it. 00:00 Introduction - Parasite SEO Crackdown 01:13 How Parasite SEO Works on Reddit 02:10 Changes in Parasite SEO 03:13 Reddit's New Moderation Policies 05:27 Parasite SEO on Other Platforms 06:21 Sustainable Black Hat Strategies 08:09 Final Thoughts #parasiteseo #blackhatseo #seo #searchengineoptimization

E427: 5 examples of apps people cooked up with Cursor - the most hyped AI code editor. 8-year-olds are even making apps with Cursor! This tool is a game changer for people with marketing savvy. It becomes even cheaper to make a MicroSaaS and to make linkable assets. Build backlinks or create a product you can market with SEO and social media, and profit from. 00:00 Late Night Discovery 00:30 5 Examples 02:01 Backlinks With Remove BG 03:08 Leveraging Cursor 07:21 Marketing 09:07 Building a Brand 11:06 Case Study: BestReasonsWhy.com 13:01 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #ai #seo #digitalmarketing

E426: How to rank 1 on Google if you're stuck ranking within the top 10. The common mistakes that keep a page at positions 5-10 instead of the #1 spot. If you are on page 1 of Google, but you can't get to the number 1 spot, this podcast will tell you what to do. Recorded from the Grand Hotel Vilnius, in Lithuania. Answering https://www.reddit.com/r/SEO/comments/1f7sz49/all_pages_are_ranking_in_top_10_but_stuck_how_to/ 00:00 Stuck on Google's First Page 00:52 Understanding the Problem 01:35 On-Page SEO Optimization 03:19 Intent and CTR 07:38 Advanced Techniques and Link Building 10:18 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #searchengineoptimization #digitalmarketing #growthmarketing

E425: People commonly overestimate backlinks and anchor text while underestimating the language that appears around your brand name. With proper language associated with your brand and website, you can rank #1 for many great keywords. Here's what to do to achieve this, especially if you have a new site. 00:00 Off-Site Signals 00:17 Looking at Existing Rankings 01:10 Technical SEO Basics 02:33 Creating Targeted Pages 04:37 Off-Site Language Hacks 05:39 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #searchengineoptimization #digitalmarketing #linkbuilding

E424: The Google Algorithm Leak back in May revealed so much about the actual way Google works. Not how the representatives said it should work - but how it actually works. Revisiting the Leak months later, these are 7 of the most notable takeaways. Seven things that Google measures that will affect your search engine optimization efforts. A few of these might surprise you. Read the original post here: https://www.wordstream.com/blog/google-algorithm-documents-leak 00:00 Intro to the Google Leak 01:31 Domain Authority 04:12 Clicks and Engagement 06:03 The Backstory of the Google Leak 07:32 Content Freshness 09:47 Change History 12:36 Originality 13:28 Site Size and Age 15:42 Chrome Data 16:59 Final Thoughts #seo #searchengineoptimization #googleapileak #digitalmarketing

E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal. But what caused this? Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of these in detail. This is Taylor Swift's marketing strategy that caused her to become one of the biggest trends of 2024. From the Reddit thread: https://www.reddit.com/r/marketing/comments/16xyrr8/whoever_is_handling_taylor_swifts_marketing_is/ 00:00 Taylor Swift's Popularity Spike 00:48 A Marketing Masterclass 01:52 Reddit Insights 02:33 NFL and PR Strategies 07:30 Merchandising and Fan Engagement 09:02 Consistency and Branding 12:23 Concluding Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #MarketingCaseStudy #PublicRelations #DigitalMarketing #MarketingTrends

E422: The founding story of Reddit - The Front Page of the Internet. And how Reddit created hordes of fake users at its beginning to make new users think they were part of a preexisting vibrant community. The story of how Reddit started is a legendary one with tons of lessons for founders and marketers. This is how Reddit got its first users and eventually got off the ground. Read it on the First 1,000 Newsletter: https://read.first1000.co/p/-reddit 00:00 Reddit's Influence 00:42 The Request I Received 01:58 Founding Story of Reddit 04:59 Pressure to Launch 06:56 Struggle for Early Users 09:52 Faking Users To Establish Critical Mass 12:14 Building Trust 14:44 Reddit's Success and Legacy #startups #ycombinator #digitalmarketing #growthhacking The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E420: Overlooked and underrated, High-Leverage Keywords are keywords that represent more than one acquisition. Keywords that could mean many users or customers. Keywords that can get you and your brand clout. Keywords that, just by ranking for them, can get you backlinks, allowing you to rank for even more High-Leverage Keywords. Bottom-of-funnel keywords that can and should be leveraged. High-Leverage Keywords are some of my favorite things in SEO. And after hearing this, hopefully, they will be for you, too. 00:00 Introduction to High-Leverage Keywords 00:28 At the Bottom of Funnel 00:47 Targeting Large Groups and Decision Makers 01:57 Creative Keyword Strategies 02:13 Guest Article Submission Keywords 04:13 Embed Keywords 06:18 SEO Benefits 07:59 Conclusion #seo #searchengineoptimization #digitalmarketing #growthhacking The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/