The Edward Show

E440: Hope everybody stays safe out there. This episode is about dedication to consistency. 00:00 Unexpected Trip to Warsaw 00:34 Floods in Central Europe 02:29 Thoughts About Consistency 04:57 Nervous Anticipation in the City 06:48 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #consistency #socialmediamarketing #personalbranding #digitalmarketing

E439: The GPT-based Chrome Extension in this episode ranked on Google for 213,000+ keywords on Google (2,200 rankings in positions 1-3) with a site that was well under one year old. No 301-redirects. No acquisitions. Normal SEO, heavily augmented with programmatic AI pages. Then, during the panic of Google penalizing AI sites in early 2024, this site completely scrapped all its AI pages. Then… it brought them back. And now, nearly two years after the website was created, it ranks for a fraction of the keywords it once ranked for - likely because of Google's March 2024 update and due to the website being harmed by scrapping so many previous pages. This is an epic SEO story with ups, downs, and lessons. The article: https://edwardsturm.com/articles/this-website-didnt-exist-one-year-ago-remarkable-seo-story/ The Berghain Techno playlist: https://open.spotify.com/playlist/2B8zE3BZbKV9x97KOJ4y75?si=d6aa588608a44c43 00:00 Introduction to a Crazy SEO Discovery 00:54 The Mysterious Rise of Eightify 02:50 Unveiling Eightify's SEO Strategy 06:07 The Ouroboros Effect and AI Risks 08:57 Eightify's Downfall and Lessons Learned 11:23 Recommendations The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #programmaticseo #searchengineoptimization #aiseo

Exploring a decade-old press release SEO experiment, the hosts reveal how it challenges mainstream SEO beliefs and share positive personal experiences. They discuss innovative strategies for crafting engaging narratives that can draw media attention and provide a fascinating glimpse into the transformative role of AI in developing micro SaaS tools. Tips for boosting visibility and effective backlink strategies are highlighted, making it a must-listen for anyone interested in modern SEO tactics.

Discover powerful networking insights gained from years of attending NYC tech and business events. Learn why listening and relationship-building trump self-promotion. Uncover practical tips for creating a diverse professional network and forging lasting connections. Explore the nuances of authentic networking and the significance of nurturing relationships over time for both personal and professional growth. This guide is a must for anyone looking to enhance their networking skills and build meaningful alliances.

E436: For those saying SEO is dead… NerdWallet's revenue is up 25% year over year, with SEO making up 76% of visitors to its site. "According to Semrush, NerdWallet's search traffic is close to as high as it's ever been." NerdWallet's search traffic is up 38% over the last two years despite ChatGPT being released in December 2022. NerdWallet's secret? Updating its pages. More in the episode. Research from https://detailed.com/q4/ - which is an excellent SEO resource. 00:00 Introduction 00:19 NerdWallet's Impressive Growth 01:23 Google's Credit Card Test 02:05 Regularly Updating Content for SEO 03:41 Practical Ways to Keep Content Fresh 06:45 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #digitalmarketing #searchengineoptimization #seosuccess

Explore the murky waters of Reddit's marketing tactics! Discover how a company secretly buys upvotes and comments to mask their influence, while attempts to expose them are brutally downvoted. It's a fascinating dive into the deceptions that threaten the integrity of online communities. With questionable strategies and ethical dilemmas on display, the conversation lays bare the battle for authenticity in digital marketing. Dive into this war zone and witness the creative, yet shady tactics that are shaping online discourse!

E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram. First, he gives an overview of who he is and what he's doing. Then he gives a more specific breakdown of his funnel, his operational details, and his exact marketing strategy. After, he recommends to various Instagram creators how they can monetize their audiences. He answers questions about how much he spends on paid advertising, and what to do if you have a faceless account. This is a good one. See the Reddit thread here: https://www.reddit.com/r/InstagramMarketing/comments/1fd2cks/i_made_43248350_from_social_media_marketing_922/ 00:00 Introduction 01:06 Making Hundreds of Thousands of Dollars as an Urban Farming Influencer 02:22 Operational Details 04:54 Monetization Strategies for Creators 09:14 Instagram Paid Advertising Insights 12:36 Wrap-Up The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #socialmediamarketing #personalbranding #digitalmarketing

E433: We look at the time Samsung bought out the train station in front of the new Apple Store Malaysia. Samsung used a legal loophole to do this and renamed the station, "The Samsung Galaxy Station." They also bought out all the ad space in the station. People had to walk through nonstop ads of Samsung devices to get to the new Apple Store. Next, we look at Burger King's viral Moldy Whopper Campaign. Burger King made videos and an image of a Whopper decomposing for 30 days and getting super moldy. Then Burger King put enough ad budget behind this to get 8.4 billion impressions on their moldy Whopper. You won't believe what the sales outcome was. Finally, we look at a big marketing fail. Fiji Water said, "The label says Fiji because it's not bottled in Cleveland." Well, the city of Cleveland was offended by this so they did some tests. They found Fiji water contained 6.3 micrograms of arsenic per liter, whereas Cleveland tap water, which was also tastier and better for the environment, had no arsenic. And throughout all of these, we look at their low-cost/no-cost alternatives that any company can do. SEO. Build in Public. And benevolent social media marketing. This is a good one. You're going to enjoy it. 00:00 Apple's Grand Opening in Malaysia 00:09 Samsung's Clever Response 00:42 The Samsung Galaxy Station 01:17 Apple's Controversial 'Crush' Ad 02:10 SEO Tactics for Competing with Big Brands 05:31 Burger King's Moldy Whopper Campaign 06:53 Authenticity in Marketing 11:04 Fiji Water's Marketing Fail 14:45 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing

E432: There's a belief in SEO that backlinks from websites, and especially from pages, that link out to thousands of other sites, are not enough to do anything. "This page gives so many algorithmic votes of confidence (aka SEO backlinks) that they stop mattering," the theory goes. But is this true? This experiment tests this and turns back results that are directly actionable. 00:00 Backlinks from Webpages with Thousands of Links Work 01:15 SEO Link Building 101 and Backlinks 03:10 The PageRank Split Test Explained 04:52 Real-World Application and Results 06:14 Manipulating Language Around Backlinks 07:41 Creative Ways to Get Backlinks 08:11 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #linkbuilding #searchengineoptimization #backlinks

E431: This is the true story of when Google forgot to renew its domain name, Google.com, and somebody purchased it and literally owned it. That somebody is Sanmay Ved, and he wrote this article on what went down: https://www.linkedin.com/pulse/i-purchased-domain-googlecom-via-google-domains-sanmay-ved/ Then the Verge reported on the amount paid to him by Google: https://www.theverge.com/2016/1/29/10868404/google-reveals-how-much-it-paid-the-guy-who-bought-google-com "Sanmay Ved somehow managed to purchase 'google.com' from Google Domains when the company apparently forgot to renew its domain name." -The Verge. 00:00 The True Story of Buying Google.com 00:44 Sanmay Ved Who Purchased Google 01:39 How It Happened 07:32 The Aftermath and Donation 10:05 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing