The Edward Show

Discover how TikTok has surpassed Google as the go-to search engine for Gen Z. Explore the strategies for optimizing TikTok content to boost visibility and maximize viral potential. Learn how reusing videos across platforms like Instagram and YouTube can enhance your reach. The discussion includes effective keyword strategies to drive engagement and the long-lasting impact of viral content. If you're keen on social media success, these insights are gold!

E448: A fast-food titan whose 50-year-old business is doing $70,000,000 in annual revenue gives advice to a struggling entrepreneur who cold-emailed him. The titan was so wealthy he owned a literal castle that him and his wife had restored. Whereas the struggling entrepreneur was, "a hungry, broke, and eager first-time franchisee." This is a warm business story with plenty of lessons. You're going to enjoy it. Read it here: https://www.reddit.com/r/Entrepreneur/comments/1fohb1e/lessons_from_a_fastfood_titan/ 00:00 Introduction: Warm Business Stories 00:18 Mentorship from a Fast Food Titan 02:33 People Want to Be Useful 03:48 Steve Jobs on Helping Others 04:43 Ram Berrouet's Story 07:07 Customer Service and Consistency Made Tens of Millions 08:46 Gratitude The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #entrepreneurship #successstories #smallbusiness

E447: What makes a YouTube video viral. Written by MrBeast in his leaked 36-page super-dense internal company handbook. So much good stuff in here. If you're active in doing content marketing on YouTube or trying to make more engaging videos, there's a ton to learn from this. And this is just one small part of the book. Read the whole "How to Succeed in MrBeast Production" book here: https://bit.ly/mrbeastbookpdf As mentioned in the podcast, to be a guest on The Edward Show, please apply here: https://edwardsturm.com/the-edward-show/get-on/ 00:00 The Secrets of Viral YouTube Videos 00:46 Click-Through Rate (CTR) 03:15 Average View Duration (AVD) 04:43 Engaging Content: Minutes One to Six 06:45 The Back Half of Your Video 09:34 The Wow Factor 10:53 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #socialmediamarketing #youtubemarketing #youtubeadvice

E446: How to go viral on YouTube Shorts. The content I'm seeing that performs really well. How to craft a good title for YouTube Shorts. YouTube and YouTube Shorts statistics. This is an information-dense episode on YouTube Shorts. Yesterday's Newsletter as mentioned in the podcast: https://edwardsturm.com/articles/harsh-feedback-made-me-viral/ 00:00 Introduction to YouTube Shorts Insights 00:13 How Long It Takes for a YouTube Short to Go Viral 01:17 YouTube Shorts Retention and Traffic Sources 02:08 Never Delete Old YouTube Videos 02:59 Viewer Numbers and Expectations 05:10 SEO Strategies for YouTube Shorts 07:44 Optimizing Titles and Thumbnails 08:38 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #socialmediamarketing #youtubemarketing #contentmarketing

E445: Lars Lofgren confronts a hydra of affiliate Parasite SEO posters on Reddit. One of the affiliates is even a moderator! Lars enters the hydra's lair, confronts it, and tries to take it down. But does he succeed? Does Lars Lofgren succeed at taking out the Parasite SEO posters on Reddit? You'll have to listen to find out. And credit again to Lars Lofgren here: https://larslofgren.com/reddit-affiliate-spam/ 00:00 The Reddit Mod Story 00:49 Parasite SEO on Reddit 01:19 Exposing the Mod 02:30 Failed Cleanup and Continued Spam 04:23 Reddit Mod Gets Banned 04:51 Persistence of Affiliate Spammers 10:21 How to Spam Reddit with Affiliate Links 11:42 Reddit's Countermeasures and Conclusion #searchengineoptimization #blackhatseo #parasiteseo #redditmarketing

E444: Indie Hackers is being abused for Parasite SEO, even with lazy AI-generated articles being pushed to the homepage. This is what I'm seeing and this is how I would improve it. 00:00 Introduction to Parasite SEO 01:21 Parasite SEO Techniques 01:57 Indie Hackers and Parasite SEO 03:25 Detecting AI-Generated Content 05:42 The Impact of Parasite SEO 12:32 Best Practices 14:03 Final Thoughts #seo #searchengineoptimization #blackhatseo #parasiteseo

E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about Twitter. As well as the pricing experiments the entrepreneur ran, marketing experiments, the messaging that had the biggest immediate financial impact, and all the lessons gained throughout the person's journey. The author goes deep - this is a good one. Recorded from the Warsaw Chopin Airport as I wait for my flight. Read the original article on Indie Hackers: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-RjdFakSXxnxtCGu09RmI Read Steve Jobs' iPhone apology letter: https://web.archive.org/web/20070908223628/http://www.apple.com/hotnews/openiphoneletter/ 00:00 Introduction 00:06 The Two Info Products: AWS and Twitter 00:51 The Biggest Challenge for Information Products 01:03 Building an Audience 01:53 Correlating Audience Growth and Sales 04:25 AWS Product Performance Insights 04:54 Twitter Product Performance Insights 07:00 Pricing Strategies and Lessons Learned 08:11 Steve Jobs' iPhone Apology 14:39 Marketing Experiments and Ad Campaigns 15:54 Top Performing Sales Sources 17:39 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #indiehackers #entrepreneurship #buildinpublic #digitalmarketing

E442: How to have more pictures of you or your company appear on Google Images. This video is especially applicable for people, where there can be lots of other people who have your name. Brand names are easier because they tend to be more unique. If you want to control the narrative of your brand, which people experience when looking you up on Google Images, this episode is for you. The beautiful thing: it doesn't even have to be that much work. 00:00 Crafting Your Google Image Narrative 00:48 Personal Experiment with Google Images 01:46 Challenges in Image SEO 03:14 How to Improve Image SEO 03:40 Using Social Media and Podcasts for Image SEO 04:31 Optimizing Social Media for Image SEO 05:30 Reddit and Directories for Image SEO 07:53 Image SEO for Brands vs. Individuals 09:52 Future Plans The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #imageseo #digitalmarketing #searchengineoptimization

E441: A close friend had one of his best-performing 𝕏 posts of all time. But he didn't consider going deep into the subject. However he should have. The subject matter was highly validated. This podcast is about all the ways in which a well-performing 𝕏 post can be the gift that keeps on giving. How to turn tweets / 𝕏 posts into well-performing: - Podcasts - LinkedIn Posts - TikToks - IG Reels - Lots more Don't leave that juicy visibility on the table. 00:00 The Dating Coach's Strategy 00:38 Building a Personal Brand on 𝕏 02:32 Properly Using Viral Content for Growth 05:03 The Google Domain Story 09:01 When the World Was Mesmerized With AI Content 10:56 Content About the TwitterX Ads Glitch 16:21 Personal Reflections The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #contentmarketing #socialmediamarketing #digitalmarketing #twitter

E440: Hope everybody stays safe out there. This episode is about dedication to consistency. 00:00 Unexpected Trip to Warsaw 00:34 Floods in Central Europe 02:29 Thoughts About Consistency 04:57 Nervous Anticipation in the City 06:48 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #consistency #socialmediamarketing #personalbranding #digitalmarketing