The Edward Show

Dive into the fascinating world of YouTube Shorts, where marketers can harness remarkable potential for virality. Discover how a single short can lead to massive viewership spikes and subscriber growth. Explore unique video metrics and personal success stories that highlight the long tail effect of Shorts. Uncover effective selling strategies that can help you capitalize on this booming trend and transform your digital marketing approach.

E458: If you go after everybody with your headline, you get nobody. If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it. Headlines are the only part that literally every viewer reads. If you have a month to work on a page or ad, spend 27 days on the headline. Here's how to craft great headlines. Source: https://larslofgren.com/how-to-write-headlines/ and https://read.first1000.co/p/about-cute-copy 00:00 The Importance of Headlines 00:48 Why Headlines Matter in Marketing 02:22 Avoiding Cute Headlines 04:34 Examples of Clear vs. Cute Headlines 05:36 Focusing on Benefits in Headlines 06:43 Targeting the Right Audience 07:29 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #copywriting #digitalmarketing #seotips #conversionrateoptimization

E457: Pure consistency will get any creator to a great spot. But how do you go from just another creator to an icon who has captured the conversation? That's what this episode is about. 00:00 A Hit Product 00:16 iShowSpeed's Success 00:56 Kai Cenat 01:31 Evolution of Viral Stunts 04:16 My Experience Almost Getting a TV Show 06:27 Gary Vaynerchuk Products 07:58 Ryan Holiday Products 08:49 Pieter Levels and 12 Startups in 12 Months 16:02 Anatoly Gym Pranks to Fitness Icon 18:51 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #creatortips #creatoradvice #socialmediamarketing #digitalmarketing

E456: Bad digital marketing advice I've heard or hear all the time. What to stay away from. Who can you really trust out there in this wild world???? 00:00 Bad Viral SEO Tips 01:58 Top of Funnel SEO 03:14 Bottom of Funnel SEO 04:18 Misleading Content Advice 06:45 Schema Markup 09:08 PageSpeed Insights 11:44 Testing 14:38 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #seoadvice #digitalmarketingtips #digitalmarketing

E455: LinkedIn video is horrible… For everything other than search. The promise of LinkedIn video being great for page growth has been disproven - until LinkedIn fixes its recommendation algorithm, at least. But for search it is constantly recommended above text posts, even when those text posts have more engagement and are from bigger accounts. This is perfect for anybody selling services, expertise, or looking for employment. Here's how to use this. 00:00 Introduction 00:20 Personal Experiences with LinkedIn 01:01 Gaming LinkedIn with Keywords 01:18 Overweighting of Video on LinkedIn 02:25 Optimizing Video Posts 05:41 Effective Video Use 07:26 Reusing Videos and Creating Pages 10:01 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkedinmarketing #seo #socialmediamarketing #digitalmarketing

Vova Feldman, a rising content creator, went from knowing nothing about Formula 1 to becoming an influencer with thousands of views on his daily videos. He shares how he leverages the curious learner bias and evolves his content creation process. Vova discusses the viral success of his Trinidad video, strategies for monetizing content, and the importance of persistence in building an audience. He emphasizes continuous improvement, learning from others, and the potential for growth within the Formula 1 market.

E453: Private equity people and other people in financial institutions are extremely price insensitive. On a recent My First Million podcast (https://youtu.be/qWQZpgnjlLA?si=QwGI1Qj-UdQs3N4G), Jesse, the guest, shares how PE firms and others will pay tens or hundreds of thousands of dollars for digital marketing expertise and reports that don't take much time. What they're paying for is assurance that their deals, worth tens or hundreds of millions, or more, are worthwhile. So the tens or hundreds of thousands of dollars are worth it. But if you're a digital marketing expert, how do you get in with PE people in order to sell to them? That's what this episode is about. It's a hack that anybody anywhere can do to sell to some of the most price-insensitive people and make a bunch of friends along the way. Mentioned in the show - my networking guide for selling: https://edwardsturm.com/articles/three-year-networking-experiment/ 00:00 Introduction to Price Insensitivity in Finance 00:25 The CB Insights Pricing Strategy 01:17 Digital Marketing Savvy and Podcast Audience 01:56 Networking With Blockchain Events 04:05 How to Build a Network in Private Equity 05:00 Overcoming Imposter Syndrome 05:46 Taking Over and Growing Meetup Groups 09:34 Remote Meetup Takeovers for Backlinks and Awareness 14:48 Chicago Blockchain Meetup Story and Easy Backlinks 16:40 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #performancemarketing #consultinghacks #mediabuying

E452: Should you try to manipulate CTR in Google search? First, I explain why this is even possible - the experiments that have been done and leak data that show CTR is a valued ranking signal. Second, I give a breakdown of exactly how CTR manipulation is done: using bots, hacking, and microworkers. The breakdown is from Charles Floate on 𝕏: https://x.com/Charles_SEO/status/1839665713692459103 Third, I share the verdict on whether or not this is worth trying. Finally, I give great white hat, easy alternatives if you don't want to try black hat CTR manipulation. 00:00 Introduction & Episode Overview 01:29 Experiments and Evidence 02:18 Detailed Guide on Black Hat CTR Manipulation 03:31 Risks and Challenges 04:24 Methods of CTR Manipulation 05:13 Tools and Services for CTR Manipulation 06:17 Recommendations and Alternatives 08:11 Writing Clickable Page Titles and Meta Descriptions 11:16 Link Building Strategies 12:36 Final Thoughts #seo #blackhatseo #searchengineoptimization #digitalmarketing

This guy, a high-earning consultant, shares his secrets to charging $10,000 for a single hour of his time. He dives into unconventional marketing strategies that leverage sensationalism and media hype. Controversial yet effective, his guerrilla tactics have not only elevated his brand but also sparked discussions in the marketing world. He emphasizes the power of creativity and controversy in standing out, revealing how fabricated stories can create a compelling narrative that attracts clients.

E450: How the Rayz mobile app scaled to $80,000 MRR and 40M+ views on TikTok with this easy, faceless video strategy. This is a crazy one, so get your popcorn ready. Then, how you can use this strategy with easy-to-make single-feature apps. From the thread: https://x.com/iamgdsa/status/1836063552961945810 Use my exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 The Rayz AI App 00:21 The Faceless Strategy 00:51 Rayz's Viral TikTok Campaign 01:36 How Rayz App Works 03:22 Rapid App Launch Strategy 05:09 Building Apps with AI Tools 05:35 Reverb Voicebox 07:02 Podcast Milestone The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #startups #ycombinator #indiehackers