The Edward Show

E379: How Jefferson Fisher recorded easy self-improvement videos in his car for the last 2.5 years, launched a low-produced podcast, and immediately became the #1 podcast in the world. The Jefferson Fisher Podcast ranks #1 on Apple Podcasts above: Joe Rogan, Andrew Huberman, The New York Times, Jon Stewart, and more. And how you can steal Jefferson's strategy to do this too! Jefferson Fisher on Instagram: https://www.instagram.com/jefferson_fisher/ Jefferson Fisher on TikTok: https://www.tiktok.com/@justaskjefferson The Jefferson Fisher Podcast: https://podcasts.apple.com/ie/podcast/the-jefferson-fisher-podcast/id1754592060 00:00 Introducing Jefferson Fisher 00:21 The Content of Jefferson's Videos 01:03 Jefferson's Rise 01:26 Launch of the Podcast 02:13 Simplicity of Jefferson's Content 03:25 Video Clip 04:53 Jefferson's Social Media Presence 05:10 Global Appeal 07:52 How You Can Copy Jefferson 11:38 Final Thoughts #contentmarketing #podcastmarketing #socialmediamarketing #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E378: How to show up in Google's new AI Overviews. In this episode you'll get: - All the forms and features of Google's AI Overviews. - Straightforward methods to be included in AI Overviews. - Crazy out-of-the-box methods people are using. 00:00 Introduction to Google's AI Overviews 00:33 AI Overviews' Controversial Rollout 01:07 Optimizing for AI Overviews 03:08 The Role of Social Media in AI Training 03:42 Social Media Brand Ambassadors 05:37 Recap 06:18 Personal Insights #seo #aioverviews #digitalmarketing #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E377: Google's rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they're not. This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless. Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer. Then the episode shares how to get rich answers with copywriting, and something more creative: how to get rich answers with video. By using video you grow a brand on Instagram, TikTok, and YouTube simultaneously while also ranking on Google! The episode also stresses bottom-of-funnel organic search traffic vs. top-of-funnel. Experiments from https://seosherpa.com/seo-experiments/ 00:00 SEO Experiments 00:19 The Article 01:59 Understanding Rich Answers 03:22 Impact of Rich Answers on Click-Through Rates 04:49 Using Rich Answers for Traffic 06:12 Writing for Rich Answers 07:45 Bottom of Funnel Keywords 11:54 Using Social Media for SEO 15:41 Conclusion #seo #searchengineoptimization #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists. He shares footage from the event and what he learned. The #1 thing: we live in an era where short-form mobile video creators are more influential than the top journalists. Once I get you motivated with News Daddy's videos, I give step-by-step directions on how to make your first TikTok and repost it to every platform, including Instagram Reels, in such a way that views are not suppressed. I learned this from posting over 1,200 videos myself. If you want to get motivated about making short-form vertical content and then actually make that content, this episode is for you. News Daddy TikTok: https://www.tiktok.com/@dylan.page News Daddy Instagram: https://www.instagram.com/dylanpage.ning/ 00:00 The Influence of Short Form Content Creators 00:13 Case Study: News Daddy at the NATO Summit 00:42 Motivation 01:39 Dylan Page's Videos 04:55 Recap of Dylan Page 06:26 How To Edit In The TikTok App 12:07 Automating Your Content Distribution 14:45 Conclusion: Maximizing Your Content's Reach #socialmediamarketing #contentmarketing #digitalmarketing #marketingstrategy The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Explore top posts from the Instagram Marketing subreddit including generating over 500 million views, a new hashtag strategy, and the dangers of buying bot followers. Dive into effective Instagram marketing strategies and tips for success on the platform.

E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast. In only four months, TikToker, Bobbi Althoff, went from: - No podcast. - No industry connections. - Mid-level influencer to Moms. To: - #1 podcast in the world (now it's down to #10, but was at #1). - Signed by the most prominent talent agency on the planet (WME). - Doing podcasts with A-listers. - Influencer to everybody, getting recognized everywhere. I love this story. Read from: https://edwardsturm.com/articles/how-bobbi-althoff-got-drake-on-her-podcast/ Brett Cohen's episode: https://www.youtube.com/watch?v=tGiR2NNpnNo Bobbi's story originally told in: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/ 00:00 Introduction 01:42 From Mid-Level Influencer to Podcaster 02:24 Bobbi's Strategy 04:03 Securing Drake and Going Viral 05:46 Lessons Learned: Playing to Win and Taking Risks 06:47 Similar Success Stories 09:31 Conclusion: Risk-Taking The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Discover the clever use of Parasite SEO through Reddit to boost podcast listenership. Learn about crafting engaging posts on trending topics that subtly lead users to your podcast. Explore the controversial tactics of upvoting and their impact on organic engagement. Get insights into innovative marketing strategies that can transform your podcast's visibility. This approach is described as a 'black hat funnel' for drawing in new listeners and building a dedicated audience.

E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts. Something, however, I see time and time again is that the most surefire way to achieve one's goals is to take the longcut. This means doing something one enjoys and sticking with it daily (or several times a week) - for years. Nobody is so dumb they won't figure things out given enough time. But when you go from "opportunity" to "opportunity" you have to start anew each time. This episode is my rant on this. I give an example of a friend who built a company streaming music for pets on YouTube. He built it for 10 years with no outside funding and sold it for tens of millions of dollars. I give the example of myself - one year ago I was plateauing and almost gave up. But I believed if I stuck with it, I would figure it out. And I give a cautionary tale of a founder who was too eager to get to goals quickly, raised a bunch of money without doing proper due diligence, and got nothing when the company he worked for years to build was acquired. Slow is smooth, smooth is fast. Take the longcut. My social media posting strategy (as mentioned in the episode): https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Persistence 00:04 A Friend's Success Story 02:04 The Reality 02:21 The Longcut vs. Shortcuts 04:25 Lessons from The Terminal List 07:41 My Social Media Journey 11:35 Sticking with It 13:44 Conclusion #entrepreneurship #persistence #motivation #consistency The Edward Show. Your daily content marketing podcast: https://edwardsturm.com/the-edward-show/

Discover the intriguing world of Parasite SEO and how LinkedIn Pulse can be a game-changer for digital marketers. Learn why this strategy works and see real-world examples that showcase both its potential and risks. Delve into the mechanics of leveraging established platforms for quick search engine rankings. Explore safe practices to navigate the complexities of organic engagement while avoiding spammy tactics. This journey into SEO sheds light on ethical considerations and the evolving landscape of online content.

Discover the art of branding as an underdog, even when you hold the power. Criticizing mainstream competitors can make your brand more relatable and appealing. Learn how iconic figures and companies have successfully wielded this strategy to enhance their public image. Dive into innovative SEO tactics that highlight product quality while taking on giants like Amazon. Embrace the underdog narrative to connect with consumers and reshape perceptions in your niche.