The Edward Show

E588: Joshua Ryan Schaver (@bagelfinagles on IG) gives his funnel for doing $20,000+/month with Instagram. If you're doing organic Instagram marketing, especially as a creator, or thinking about starting, this will be useful. This means not spending on ads, just making Reels and normal Posts. This is the 4 step funnel that Josh has developed. 1️⃣ Step 1 – Create a webpage, a blog post, etc. 2️⃣ Step 2 – Create a free product and paid products. (You don't have to make these yourself—these could be as simple as affiliate links—but the real money is in your own branded products.) Read the comments on your posts; this will help you develop other products or services, as you'll see below. 3️⃣ Step 3 – Start using CTAs (Calls to Action) in your posts, comments, replies, videos, etc. It's important to drive traffic to your site, gain more followers, and grow your email list! 4️⃣ Step 4 – Use your email list to retarget your audience. Implement the best-performing CTAs in newer videos. Understand the relationship between viral traffic and regular traffic to your website. Viral traffic should be directed toward free items and then FUNNELED down to higher-ticket products. 🔖 Source: https://www.reddit.com/r/InstagramMarketing/comments/1fmura6/20000_in_30_days_ama/ ⭐️ Compact Keywords - Get tons of purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Joshua Ryan Shaver's Success 00:52 Josh's Instagram Marketing Strategy 02:05 Step-by-Step Guide to Monetizing Instagram 05:12 Q&A: Tips and Insights from Josh 07:45 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #tiktokmarketing #socialmediamarketing #digitalmarketing

Link insertions might seem effective, but many aren't worth the effort. Discover how one SEO stopped using them and saw a boost in client rankings. The discussion delves into the tiers of link inserts and highlights superior alternatives. You'll learn about the true value of backlinks and get insights from a compelling case study. Tune in for best practices and get ready to rethink your link-building strategies!

Google is cracking down on websites that force users to scroll excessively, starting with notorious recipe blogs. This move aims to enhance user experience and drive searchers back from competitors like ChatGPT. The discussion highlights how spammy SEO tactics obscure answers to maximize time spent on pages, frustrating users. With these new guidelines, content must become more organized and aligned with search intent. Expect similar changes to spill over into other niches in the future as Google prioritizes user-friendly search results.

Dramatic recoveries in website rankings signal a potential end to Google's Helpful Content Update. Insights reveal the critical importance of originality in content creation to avoid penalties. The discussion highlights user experiences and strategies for navigating the evolving SEO landscape influenced by AI advancements. Experts emphasize the need for unique, intent-driven content and strategic backlinking methods for success. Stay ahead of the curve with best practices that adapt to changing search engine criteria.

E584: The story of how a YouTuber who reviews SaaS products made his own SaaS product with no code tools, scored #1 on Product Hunt, and now uses UGC and programmatic SEO to get tons of rankings on Google… in a niche that also gives him power. Very cool case study here. If you're curious about making your own SaaS, building something with no code tools, doing programmatic SEO, doing YouTube SEO, or even having UGC on your website, check this episode out. The Reddit Post: https://www.reddit.com/r/Entrepreneur/comments/1ij4ykd/youtuber_turned_cofounder_creating_to_startup/ Compact Keywords - Get tons of purchase-intent traffic for your business with SEO (without many/any backlinks) - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the Case Study 00:39 Francesco's Journey from YouTuber to Startup Founder 01:35 Building Tool Finder with No-Code Tools 03:26 SEO Success and Keyword Rankings 06:00 How Tool Finder Operates 09:32 User-Generated Content and Programmatic SEO 11:42 YouTube for SEO and Growth 13:10 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #indiehackers #nocode #searchengineoptimization

Discover how one entrepreneur turned a scam into success by launching an urban farming business. Explore theories on Google's disavow tool and its significance for SEO. Learn effective strategies for engaging tech VCs on LinkedIn, paired with a compelling story of a social media company acquisition by Salesforce. The impact of authenticity in social media is dissected, alongside the implications of Google's Helpful Content Update, aimed at improving search quality. Dive into the world of digital marketing with these fascinating insights!

E582: It took me two years of marketing this company from different angles to make me its biggest affiliate. And it was from an angle I hadn't tried before where I succeeded. Sometimes the answer is staring you right in the face. Sometimes it takes a lot of experimentation. This is a story both where the answer was staring me right in the face and it took a lot of experimentation for me to see it. The success after two years of attempts was me becoming this company's biggest affiliate. Mentioned in the podcast 💫 AI Podcast Matcher: https://aipodcastmatcher.com/ Reuse Video: https://reusevideo.com/ My weekly digital marketing newsletter: https://edwardsturm.com/newsletter/ Compact Keywords - My SEO Program: https://compactkeywords.com/ 00:00 Introduction: Angles in Marketing 00:20 AI Podcast Matcher Overview 00:44 Sharing Tools and Platforms 01:17 Experimenting with Different Angles 01:27 The Breakthrough Angle 02:32 The Unexpected Success 03:46 Posting Regularly 04:57 Lessons from Social Media Marketing 05:16 Patience in Marketing 09:16 Another Success Story: Best Reasons Why 11:31 Experimenting with Scripts 12:02 Repurposing Successful Content 13:18 Recurring Revenue 14:03 Conclusion: The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #affiliatemarketing #instagrammarketing #tiktokmarketing #socialmediamarketing

E581: Over the last two years, the Google Helpful Content Update has been killing small and mid-sized blogs. Just recently, it's gotten more serious. Even HubSpot has lost 80% of its blog traffic. But was this due to the Google Helpful Content Update or to something else? And all the data suggests there was a different root cause. It wasn't just Google taking out the blogs with the HCU (Helpful Content Update). It was a preventative measure to stop searchers from leaving Google altogether. Black Hat SEOs exploited and ruined blogging, and searchers were getting sick and tired of it. Google did what it had to in order to survive. This podcast episode explains what the Google Helpful Content Update was trying to accomplish, who it was targeting, if there's a way to recover, and what to do now. Mentioned in the show 👇 My weekly digital marketing newsletter: https://edwardsturm.com/newsletter/ Compact Keywords - SEO that requires less but makes more: https://compactkeywords.com/ 00:00 Introduction to Google's Helpful Content Update 00:21 Impact on Blogs and Websites 01:22 Theory Behind the Update 02:01 SEO Practices and User Experience 05:46 Rise of AI-Generated Content 07:48 Google's Response to Content Quality 08:20 Effects on Large and Small Websites 08:56 Challenges for Good Actors 11:54 Possible Recovery Strategies 13:44 Bottom of Funnel Content Strategy 14:45 Repurposing Content 16:33 Future of Top of Funnel Content 18:45 Conclusion on Google's Update 22:50 Alternative SEO Strategies 23:38 Final Thoughts and Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #seotips #searchengineoptimization #digitalmarketing

E580: Nick Musica joins the podcast! A true veteran, he's been doing search engine optimization since 2003. He led SEO at High Point Insurance (Now Plymouth Rock), Esurance, and Rocket Lawyer before starting his SEO agency, Optics In, in 2019. Nick and his team provide SEO strategy and execution for small businesses in various sectors, including finance, technology, & cannabis. Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April of 2009. He also taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco. You can find Nick at https://opticsin.com/ and on Linkedin at https://www.linkedin.com/in/nickmusica/ 💎 Sponsored by… Compact Keywords! - Backlinks don't matter - Get tons of purchase-intent traffic for your business with SEO - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Welcome 00:21 The Disavow Tool 06:20 Personal Experiences and Industry Insights 13:17 SEO Practices and Challenges 17:53 AI in SEO and Future Trends 33:30 Website Crawling Efficiency 35:19 SEO Tools You Need 39:24 Success and Failure Stories 42:18 Algorithm Changes and Their Impact 50:05 The Future of SEO 01:05:54 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #seotips #searchengineoptimization #digitalmarketing

E579: This is a crazy unlock you get when you've posted videos every day for over a year. I discovered this only last night and am hyped out of my mind about it. Most creators: 1. Don't know this. 2. Don't want to share this secret. 3. Don't want you to know how the sausage is made. Well, I'm sharing it all - including my optimized version of the unlock. Some of what's in the episode will be familiar, but the extent to which I'm able to do this now is crazy. To tease you - I posted 6 videos yesterday. 2 in an hour before 9 AM. 3 in an hour between 9-10 PM. 2 hours to post 5 videos. And 1 video I made that day. Insane output. The possibilities with this are wild. 💎 Mentioned in the podcast: https://reusevideo.com/ Compact Keywords - Backlinks don't matter - Get tons of purchase-intent traffic for your business with SEO - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/ 00:00 Unlocking the Secret 01:14 Automation Tools 02:38 Your Content Library 04:50 Optimizing Content 10:41 The Impact of Frequent Posting 17:46 Practical Tips for Content Management 20:10 Conclusion and Upcoming Episodes The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #tiktokmarketing #socialmediamarketing #growthhacking