The Edward Show

E578: How I ranked well for 'SEO Trends 2018' with my site that was still relatively new. The TL;DL - I got a head start! But why this worked so well was surprising. Don't try to climb the mountain all at once. The best shortcut is the longcut. From https://edwardsturm.com/articles/trending-keywords/ Subscribe to the weekly digital marketing newsletter: https://edwardsturm.com/newsletter/ Backlinks don't matter - Get tons of purchase-intent traffic for your business with my SEO Program - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Trending Keywords 00:15 TL;DL 00:45 Attempt One: SEO Trends 2017 01:40 Lessons Learned and Strategy for 2018 02:53 Being First 04:16 Achieving Your Goals Gradually 04:59 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #linkbuilding #searchengineoptimization #backlinks

They debate whether cheap Fiverr backlinks actually help SEO and why those links can be risky. They compare link-building methods and how hard outreach really is. They highlight safer sources like directories, meetups, podcasts and product launches. They emphasize building linkable assets and brand strategies to attract organic backlinks.

E576: These are the six principles of sticky ideas. Mark Twain noted, "A lie can get halfway around the world before the truth can even get its boots on." Meanwhile, people with important ideas, struggle to make their ideas stick. These six principles explain why one idea can spread like wildfire while others die on the starting line. These are things every marketer should keep in mind when: - Making ads - Making content - Doing SEO - Doing social media marketing - Crafting stories - Making merch - Doing branding - Consulting on products Sticky ideas are important for everything! Get the book: https://www.amazon.com/Made-to-Stick-audiobook/dp/B000MGBNM6/ The article: https://sourcesofinsight.com/six-principles-of-sticky-ideas/ The 22 Immutable Laws of Marketing: https://www.amazon.com/22-Immutable-Laws-Marketing/dp/B00J4O6TO4/ Compact Keywords - Backlinks don't matter - Get tons of purchase-intent traffic for your business with SEO - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Sticky Ideas 00:32 Revisiting 'Made to Stick' 01:09 The Six Principles of Sticky Ideas 03:13 Principle 1: Simplicity 04:18 Principle 2: Unexpectedness 05:35 Principle 3: Concreteness 06:01 Principle 4: Credibility 06:25 Principle 5: Emotions 08:18 Principle 6: Stories 09:28 Recommendations 10:17 Final Thoughts and Farewell The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #copywriting #advertisingtips #marketingtips #socialmediamarketing

E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO results. If you haven't had much success with search engine optimization or just infrequent success, this episode will be very helpful. This is a lot more specific than "make good content" - that's actually bad advice. And this isn't "get backlinks bro" - that's also generally unnecessary advice unless you're going after the most competitive keywords in your niche. This is a simple and straightforward method to hitting the first page of Google. For more SEO - Compact Keywords - Get tons of purchase-intent traffic for your business with SEO - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:31 Targeting Keywords 00:59 Choosing the Right Keywords 01:43 Optimizing Your Page for Keywords 02:28 Standing Out in Competitive Keywords 04:10 Using TLDRs for SEO 08:16 Submitting Your Site to Google 09:03 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seobasics #digitalmarketing #seotips #searchengineoptimization

E574: The five silent killers of startups that founders never admit. This is an expansion of the viral short video I previously made on this. When startups die, it's not with a bang but with a whimper. These are the five most common reasons why startups fail. 1․ The Expert's Curse ◦ Being an industry expert becomes the biggest liability. ◦ You solve yesterday's problems. ◦ You know too much to see new patterns. 2․ The 90-Day Death Clock ◦ Days 1-30, vision leads. ◦ Days 31-60, you need validation. ◦ Day 90+, still no validation? You're already dead. ◦ You don't die when money runs out, you died three months ago. 3․ Reality Distortion Debt ◦ Every assumption equals debt. ◦ Every we know better equals interest. ◦ Every delayed user test equals compound interest. ◦ Most startups are bankrupt before they're broke. 4․ The Competence Trap ◦ More competence = more procrastination. ◦ Building becomes an escape from selling. ◦ You're perfecting code instead of getting feedback. ◦ This is death by beautiful products that nobody wants. 5․ Time Perception Disorder ◦ Soon = never. ◦ Perfect timing = fear. ◦ The market is not ready = we're not ready. ◦ While you wait, the market moves on. The hard truth. Startups don't fail when you run out of money. They fail when you choose: ◦ Comfort over truth ◦ Planning over testing ◦ Knowing over learning Compact Keywords - Backlinks don't matter - Get tons of purchase-intent traffic - Max out your TAM: https://compactkeywords.com/ 00:00 Introduction and Episode Setup 00:39 Silent Killer #1: The Expert's Curse 02:31 Silent Killer #2: The 90-Day Death Clock 05:37 Silent Killer #3: Reality Distortion Debt 06:34 Silent Killer #4: The Competence Trap 07:23 Silent Killer #5: Time Perception Disorder 08:05 Conclusion and Podcast Information The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #startups #ycombinator #foundermode #venturecapital

E573: Joshua Ryan Schaver (@bagelfinagles on Instagram) shares how he's made $600,000+ so far from Instagram and TikTok with an in-depth breakdown of his funnel. He's using primarily social video and tripwire offers to scale his urban farming-based business. He shares the copy he uses, the hooks, his content strategy, his call-to-actions, his tripwire PDFs, what he gives for free and what he charges for, how his funnel evolved over the past 3 years, how much each of his revenue streams gives him, his margins… - he is an open book and shares it all. He gives you his exact funnel so you can go and implement it for your business. Crazy value in this episode. Check out Joshua Ryan Schaver on Instagram: https://www.instagram.com/bagelfinagles Compact Keywords - Backlinks don't matter - Get tons of purchase-intent traffic: https://compactkeywords.com/ 00:00 Introduction and Guest Overview 01:06 Josh's Business Journey Begins 02:36 First Time Going Viral 08:56 Revenue Streams and Business Growth 14:30 Marketing Strategies and Social Media Insights 21:08 High Conversion Rates and Funnel Development 41:14 Analyzing Social Media Metrics 42:10 Starting a Seed Company 42:38 Business Background and Growth 43:40 Current Marketing Funnels 51:28 Effective Social Media Strategies 01:00:18 Learning from Comments and Feedback 01:05:28 Future Marketing and Automation Plans 01:20:23 Reflecting on Marketing Failures 01:23:25 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #tiktokmarketing #ecommercetips #socialmediamarketing

Discover the captivating story behind Substack’s rise, from its innovative beginnings to its effective customer acquisition strategies during the pandemic. The founders focused on building trust and fostering strong relationships with writers, prioritizing quality content over social media metrics. Learn about their go-to-market strategy and the unique features that set Substack apart while paving the way for its growth and future opportunities.

Explore the misconceptions around SEO as it evolves in 2025. Discover why user intent is more crucial than high-volume keywords. Learn how focusing on bottom-of-funnel keywords can enhance your strategy. There's a deep dive into the power of user-generated content and its role in search optimization. The importance of content quality over mere quantity is emphasized, alongside insights on how recent changes affect platforms like HubSpot.

HubSpot is grappling with a staggering 80% decline in blog traffic since March 2024, a trend that began earlier in 2023. The rise of AI chatbots and user-generated content is siphoning their audience away. Focusing on top-of-funnel content has proven detrimental, signaling a need for a shift in strategy. Insights into lost keywords reveal why traditional SEO approaches are failing. Experts discuss when to target different keyword types and outline essential SEO strategies for the future.

E569: How to increase sales and revenue and everything good by selling the benefits and not the features. You're naturally in the weeds with whatever you're doing. You know your niche inside and out. You think your differentiating factors are the coolest things ever. But the truth is your prospects only care about the benefits your features bring. These are many examples of improving copywriting by emphasizing the benefits first, then the features. This will increase your revenue by improving your copywriting and sales skills. You're going to enjoy this. Source: https://www.reddit.com/r/Entrepreneur/comments/xutk0t/the_extraordinary_power_of_selling_the_benefits/ Get qualified traffic for free with my SEO Program: https://compactkeywords.com/ 00:00 Copywriting Boosts Sales 00:38 Selling Benefits vs. Features 01:36 Real-World Examples 01:51 Personal Reflections and Applications 03:44 Combining Features and Benefits 05:55 Meaning in Branding 08:01 Practical Applications and Community Insights 12:49 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #copywriting #advertisingtips #salestips #digitalmarketing