

The Edward Show
Edward Sturm
Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.
Episodes
Mentioned books

10 snips
Feb 22, 2025 • 13min
The BIGGEST Drivers of Newsletter Growth - $20,000/Month
Discover how to launch and grow a successful newsletter, straight from an expert making over $20,000 a month. Key strategies include crafting engaging subject lines and finding the ideal sending schedule. Learn the importance of niche definition and actionable steps to monetize your expertise. Plus, dive into the subtle nuances that can enhance subscriber engagement and keep your audience coming back for more. This conversation brims with insights that could transform your approach to newsletter growth!

Feb 21, 2025 • 21min
How we made $120,260 in 3 weeks of launching our SaaS
E597: How Waqar Azeem and his team made and launched Usermaven, getting $120,260 in revenue in their first 3 weeks. In this, we'll cover: - How they got the idea to build this SaaS - How they got beta users and validated the idea - What channels they used to drive visitors to their website - Why they decided to do a lifetime deal (LTD) and how they did it without Appsumo - The best practices of running a lifetime deal campaign - Traffic stats, revenue figures, and everything in between is revealed Buckle up and get a cup of coffee because this is going to be a deep and interesting one ☕️🤓 ⭐️ Source: https://www.indiehackers.com/post/how-we-made-120-260-in-3-weeks-of-launching-our-saas-d4e5d1f8fb 🖥️ List of 1,000 Slack Communities: https://standuply.com/The_List_of_1000_Slack_Communities_by_Standuply.pdf 🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:39 Overview of Usermaven's Journey 01:19 The Birth of Usermaven 02:28 Building the Initial Product 03:16 Challenges with Existing Tools 04:12 Beta Users and Validation 05:38 Driving Traffic to Beta Access 06:26 Utilizing Social Media and Communities 07:55 Exploring Other Platforms for Beta Users 10:39 Public Launch Strategy 11:41 Executing the LTD Campaign 14:13 Marketing and Revenue Generation 17:40 Post-LTD Campaign Growth 18:57 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #saasmarketing #indiehackers #ycombinator #startups

11 snips
Feb 20, 2025 • 21min
Seeing if my SEO pages work with Grok 3 DeepSearch
Dive into the world of SEO as the host tests Grok 3's DeepSearch and compares results from various AI chatbots. Discover effective short-term marketing tactics like launching on Product Hunt, alongside the lasting benefits of evergreen strategies. You'll learn how to create viral content and leverage powerful case studies of successful digital campaigns. Plus, explore the intersection of AI and marketing, revealing how cutting-edge tools can supercharge your strategies.

Feb 19, 2025 • 8min
The Most Reliable Growth Hack for SaaS
Discover how doubling your SaaS pricing can lead to explosive growth. Many entrepreneurs undervalue their services, thinking lower prices attract more customers. This mindset actually harms both the business and its clients. Learn why higher pricing can enhance product quality and attract better customers. Embrace strategic pricing to unlock true potential and avoid the pitfalls of underpricing. It's time to rethink your pricing strategy for more significant wins!

Feb 18, 2025 • 10min
Sniping competitors' backlinks - does it work?
E594: Is it a good strategy to copy your competitors' backlink profile? This is actually something that lots of SEOs do. It takes time, but many SEOs believe it will be worth it. Is it, though? Does it work, and is it a good strategy? We answer that and much more on this episode of the show. Can you outsmart Google? What are the best guiding principles for link building and SEO as a whole? 🤌 Source: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 💎 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Competitor Sniping in SEO 00:33 Common SEO Shortcuts and Their Pitfalls 01:37 Detailed Analysis of Competitor Sniping 02:12 Why Copying Competitor Links May Fail 03:26 Outsmarting Google 07:26 Ranking Above the New York Times 08:57 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization

9 snips
Feb 17, 2025 • 20min
Selling a PDF and Video for Hundreds of Thousands of Dollars
Daniel Vassalo, an expert in selling information products, shares his remarkable journey of earning over $210,000 through a PDF and video. He dives into the crucial lessons learned from his early failures, emphasizing the importance of audience research and effective marketing strategies. Vassalo reveals the vital role of pricing experiments and promotional campaigns that skyrocketed his sales. With graphs and real examples, he demonstrates how to transform mistakes into success in the booming creator economy.

13 snips
Feb 16, 2025 • 16min
How To Make An Info Product (Guides, Courses, Books) That Sells
Explore the booming creator economy and discover how to turn your knowledge into profitable info products. Learn how to identify lucrative niches through market research and competitor analysis. Understand the importance of genuine expertise in crafting impactful content. Find out how to validate your ideas before diving in, with a captivating case study of a successful pre-sold course. Get tips on scaling your product through automation and community engagement. It's all about creating value and driving sales!

6 snips
Feb 15, 2025 • 10min
You're Ignoring the Best SEO Keywords – Here's What to Do Instead
Uncover the secret world of hidden keywords that can skyrocket your sales. Discover how to conduct effective keyword research for niche markets and boost your online visibility. Learn step-by-step techniques for optimizing your pages and expanding your keyword opportunities. Plus, find out how to leverage super high intent keywords to attract purchase-ready traffic. Empower your business with tailored SEO strategies and watch your engagement soar!

Feb 14, 2025 • 11min
Link Velocity: Outstanding Results for 20% the Backlinks
E590: High link velocity is typically way better than low link velocity because it usually indicates virality and real sharing. Virality means real backlinks from top publications, without black hat techniques. This is an explanation of how positive link velocity led the same outstanding SEO results as a competitor, for only 20% of the backlinks. Then, there are two case studies of crazy link velocity. One that cost a lot of money and one that was pretty much free. Finally, we go into creative link velocity strategies for how you can do this and how I plan to. 🎧 Listen to E587, "Stopped Using Link Inserts, Rankings Increased" - https://youtu.be/FuVqU-n7xHc ⭐️ Source for this episode: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 🚀 Compact Keywords - Get purchase-intent traffic for your business through SEO (few backlinks needed) - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:45 Link Quality vs. Quantity 03:52 Real-World Examples of Link Velocity 04:06 Case Study: Friend.com 07:59 Case Study: Neon Money Club 09:46 Creative Strategies for Link Building 10:29 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding #backlinks

Feb 13, 2025 • 7min
Scaling TikTok to 120M+ Views Across 45 Accounts
A consumer app soared to over 120 million views on TikTok in just three months using 45 different accounts. Focused on the Spanish-language market, they posted 1,500 videos, with some accounts racking up millions of views. The journey highlights the importance of consistent posting and patience, as one account needed 70 videos to go viral. Unique content formats, from storytelling to demos, kept the audience engaged. The podcast dives deep into effective TikTok strategies that cater to diverse audiences.


