

The Edward Show
Edward Sturm
Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.
Episodes
Mentioned books

Mar 3, 2025 • 11min
Crazy SEO Gems That Shouldn't Work
E607: Insane SEO facts and strategies from Bill Hartzer on Reddit. These are some crazy things that should not work, but according to Bill, work well. This ranges from strange internal linking, to PBNs, to local SEO, to burying negative results on Google, and more. ⭐️ Bill Hartzer on Reddit: https://www.reddit.com/user/billhartzer/comments/ 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Bill Hartzer 00:46 Footer Exact Match Internal Link 01:25 Ranking Above Negative Results 03:19 Entity SEO 05:02 Low Volume Keywords 06:53 Engagement vs. Backlinks Debate 08:58 Google Maps Local SEO Hack 09:40 Conclusion and Upcoming Episodes The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seohacks #seotips #blackhatseo #localseo

5 snips
Mar 2, 2025 • 1h 22min
Making Millions With Insane High Frequency Posting
Keida Dervishi, at just 23, is the mastermind behind Soulmate Customs, an e-commerce sensation specializing in personalized relationship jewelry. Known for her relentless posting—up to seven engaging videos a day—she shares her secrets to success, from time management to the importance of authentic storytelling. Keida discusses her daily routine that maximizes productivity and reveals how she harnesses viral social media strategies to generate millions in revenue. Her insights provide a roadmap for aspiring entrepreneurs looking to thrive in the digital age.

5 snips
Mar 1, 2025 • 10min
Now Is the Best Time to Start a Personal Brand
Discover why now is the prime moment to launch a personal brand on social media. Learn how recent fixes in Meta properties allow for seamless content sharing without view suppression. Hear inspiring success stories, like that of Michael Taylor, who is thriving through automation. Explore how people are making millions on platforms like TikTok and Instagram. The future is bright for personal branding, and automation tools are paving the way for effortless growth. Don't miss out on this revolution!

Feb 28, 2025 • 10min
Guest Posting Secrets - What the Masters Are Doing That You Are Not
E604: Two bits of SEO guest posting mastery: 1. Do you write for the website you're guest posting on or the backlink you are obtaining? 2. Is it ever best to write your guest posts in the first person? This is about crafting a natural backlink profile so that it doesn't appear that you are actively gaming Google and Bing with strategically procured SEO backlinks. The masters of guest posting know how to maximize the chances their guest posts are accepted, ranked, and useful for SEO algorithms. This is how they do it. 🔗 Source: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Why Guest Posting 00:57 Competitive Keywords 01:19 Guest Posting Strategies 01:43 Writing for the Website vs. Writing for the Link 03:45 Using First Person in Guest Posts 06:58 Creating a Natural Backlink Profile 08:06 Conclusion and Upcoming Episode The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #seohacks

Feb 27, 2025 • 12min
Topical Authority - Four Straightforward Ways to Establish It in 2025
Discover how to boost your website's credibility with topical authority in SEO. Learn four essential strategies for 2025, including leveraging relevant content and niche directories. Find out how to craft specialized landing pages that enhance your brand's reputation. Uncover the power of expert quotes to elevate your search rankings. These cutting-edge methods will help you gain a competitive edge and attract more customers.

Feb 26, 2025 • 18min
AI Medium Parasite SEO Is Insane
Delve into the wild world of AI-driven parasite SEO and its shadowy tactics on Medium. Discover how black hat SEOs exploit low-effort content to game Google's algorithms. Learn about the risks of AI-generated content and the stark contrast with more ethical SEO practices. Tips on identifying AI writing and safer strategies for dominating search results are discussed. It's a revealing look at the darker side of digital marketing and how to navigate it without falling prey to common traps.

Feb 25, 2025 • 9min
The Hard Truth About Hacking Google Images
Discover the surprising truths about hacking Google Images and what truly drives its algorithms. The host shares personal attempts at navigating this complex landscape and reveals valuable insights on optimizing image visibility. Learn how variety in file names and sources can significantly boost your search presence. Practical tips and strategies for enhancing your brand's representation are discussed, making this a must-listen for anyone keen on mastering image SEO.

10 snips
Feb 24, 2025 • 27min
If I Could Only Do 3 SEO Methods
Explore the dilemma of selecting only three SEO methods for a new website. Discover the effectiveness of targeting purchase intent keywords and the importance of backlinks for building domain authority. Uncover strategies that strike a balance between off-site and on-site techniques. Delve into the potential of using just three strategies and how constraints might drive significant SEO results. Get ready to boost visibility and make impactful decisions in the digital marketing landscape!

Feb 23, 2025 • 11min
Google Writes Better Meta Descriptions Than You
E599: Google writes meta descriptions that have higher click-through rates than what you write. Tons of studies back this up. So does this mean you should stop writing meta descriptions? Deeper analysis reveals why Google's meta descriptions are better and gives clear direction on what to do for your SEO - to beat your competitors and rank higher in the SERPS. If you want to dominate Google and get tons of organic clicks from qualified visitors, this episode tells you what to do. 💚 Source: https://seosherpa.com/seo-experiments/ 🤖 Data-nosnippet HTML attribute: https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag#data-nosnippet-attr 🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Meta Descriptions 01:22 Importance of Click-Through Rates 01:58 Google's Auto-Generated Descriptions vs. Custom Meta Descriptions 02:40 Experiment Details and Results 03:47 Takeaways and Advice 05:24 SEO Strategy: Targeting Keywords 08:45 Compact Keywords 10:24 Conclusion and Podcast Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #gotomarketing #searchengineoptimization #webdevelopment

10 snips
Feb 22, 2025 • 13min
The BIGGEST Drivers of Newsletter Growth - $20,000/Month
Discover how to launch and grow a successful newsletter, straight from an expert making over $20,000 a month. Key strategies include crafting engaging subject lines and finding the ideal sending schedule. Learn the importance of niche definition and actionable steps to monetize your expertise. Plus, dive into the subtle nuances that can enhance subscriber engagement and keep your audience coming back for more. This conversation brims with insights that could transform your approach to newsletter growth!


