The Edward Show

E617: When getting backlinks to raise the SEO authority of your site and specific pages, what percentage of those backlinks do you want to be exact match anchor text? What do you want to be LSI - partial match anchor text? What percentage should be a naked URL, or brand anchor text, or generic anchor text, or title anchor text? This gives the EXACT PERCENTAGES for anchor text ratios when you are link building, and it explains why your anchor text ratios (having a natural backlink profile) are so important. 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 INatural Backlink Profiles 00:41 Understanding Anchor Text 01:35 SEO in Competitive Niches 02:56 Black Hat World Forum Insights 03:52 Anchor Text Variations 04:58 Debate on Exact Match Ratios 05:44 Brand and Title Anchors 06:26 Real-World Examples and Analysis 08:05 Competitor Analysis and Ratios 08:24 Averaging Ratios 09:11 SEO Best Practices 09:52 Personal Advice 10:04 Building Links Naturally 10:40 Targeting the Right Keywords 11:20 Using Moz's On-Page Grader 11:43 Benefits of Bottom-Funnel Keywords 12:40 Long-Term SEO Strategy 13:32 Advanced SEO Techniques 14:47 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization

E616: How going after low-traffic backlinks can actually increase rankings on Google! A user on the SEO subreddit had a client focusing mainly on the raw traffic numbers of the backlinks they were going after. The SEO advised looking deeper than just raw traffic numbers: - Is the traffic real? - Is the traffic coming from a relevant country? - Is the linking site ranking for legitimate keywords or spam? Not all domain authority/domain ratings are created equal. Not all traffic is created equal. This is how going after low-traffic linking sites - backlinks - can increase Google rankings. ⭐️ Source: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Backlink Quality 00:57 Problems of Relying Solely on Traffic Numbers 01:32 Strategies for Evaluating Backlink Quality 02:14 Building a Natural Backlink Profile 04:23 Relevant Traffic in Backlinks 04:59 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization

Christopher Panteli, a digital PR expert with a remarkable track record of over 100,000 journalist pitches, shares his secrets to successful link building. He discusses the best platforms for expert quotes and explains why some pitches hit the mark while others miss. Panteli reveals the unique behaviors of top journalists compared to their less reputable counterparts. Listeners will learn actionable strategies to connect with journalists effectively and the transformative power of earning that first essential link for building authority and enhancing digital visibility.

614: Is query counting (counting how many keywords you're ranking for each month) a valuable activity? What insights can we get from query counting? More importantly, is query counting a good measure of visibility for a website actively practicing search engine optimization? What should SEOs be measuring most? That's what this addresses. When you finish listening you will know: - If you should be doing query counting. - How to do query counting. - What to most pay attention to in search engine optimization. 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Query Counting 01:02 Debunking the Article's Premise 01:28 The AI Writing Problem 03:24 How to Count Queries 04:50 Nuanced Reasons for Query Counting 06:55 The Main Argument Against Query Counting 09:33 What to Focus on Instead of Query Counting 13:30 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #querycounting #googlesearchconsole #seotips #searchengineoptimization

The discussion dives into the buzz around Trial Reels on Instagram and their viral potential. Can reposting popular videos actually translate to cash flow? The hosts weigh the risks and rewards of this strategy, particularly in relation to affiliate marketing. They explore how this could boost follower counts and engagement, presenting a fresh prospect for digital marketers. The talk wraps up with insights on testing these methods for tangible results.

E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod! He shares why most landing pages fail and what to do instead. Most people are only making a super small fraction of what their product is capable of making. On the level of 1/1000th of what is possible. Matthew shares the absolute most crucial adjustments to make to your website and landing pages. What to do for above the fold (before visitors have to scroll). What to do during the checkout & purchase area. What to do post-purchase. These are secrets learned from over a decade of A/B testing and they are going to blow your mind. 💎 Matthew Stafford's Post-Purchase Survey Questions: https://edwardsturm.com/wp-content/uploads/The-Edward-Show_Matthew-Stafford_August-GSD-2.pdf 🖥️ Book a call with Matthew: https://buildgrowscale.com/book-a-call 👋 Matthew Stafford on LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/ 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Quick CRO Hacks Everyone Should Know 01:08 Maximizing Post-Purchase Feedback 03:57 Effective Post-Purchase Surveys 06:30 Crafting the Perfect Above-the-Fold Section 13:45 The Importance of Clear and Simple Headers 27:14 Nobody Knows How to Do Reviews 32:14 Psychological Tricks to Boost Conversions 34:29 Testing Customer Response Strategies 35:02 Honesty in Business 36:47 Refund Policies on Customer Satisfaction 38:51 Effective Use of Tripwire Funnels 40:08 Building a High-Quality Email List 41:15 The Power of ManyChat Automation 46:58 The Value of Building a Brand 51:33 Optimizing Conversion Rates 59:41 Perfecting the Checkout Process 01:03:19 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #conversionrateoptimization #digitalmarketing #ecommerce #dropshipping

E611: In 15 minutes I turned a video that originally got 351 views to a viral video with 2.4 million views. Everything is a block of stone with a beautiful sculpture inside. Every piece of content, landing page, ad, SEO funnel, and marketing campaign has potential. Oftentimes, that potential is staring us right in the face. These are the basic, easy changes I made to the original video that caused it to get an increase in views of 683,660% and over 1,400 new followers. Anybody can do this! 🪨 Stone - The Article: https://edwardsturm.com/articles/everything-in-marketing-is-a-block-of-stone-with-a-beautiful-sculpture-inside/ 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Turning a 500-View Video into 2.4 Million Views 00:46 Marketing as a Block of Stone 01:29 The Original Video and Its Edits 02:14 The Editing Process and Tools Used 03:59 The Five Key Changes 06:03 The Impact of the Edits 06:27 Final Thoughts and Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #tiktokmarketing #socialmediamarketing #marketinghacks

E610: An easy way to boost performance in Google Maps is to have friends and family search your location and use the directions feature to actually go to it. If a large enough amount of people do this, this will jump you up to the number one spot for your keywords. This episode explains how this was discovered, then gives illegal black hat, in-the-middle gray hat, and totally safe white hat ways of pulling this off. We go DEEP into the details, explaining EXACTLY how each method is executed. If you get a ton of people searching your location in Google Maps and going to it, you'll get to number one. This episode will get you there. For more: Ep608, "SEO Shortcuts From a 25 Year Veteran - Bill Hartzer" - https://youtu.be/Mz6JLv86L0Y 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Controversy 01:15 How the Hack Works 03:18 Black Hat SEO Services 04:24 Gaming Celebrity Sightings 05:14 Executing the Celebrity Sighting Strategy 09:18 Using Reddit for Viral Marketing 15:12 Instagram Strategy for Local Businesses 20:50 White Hat SEO Techniques 24:02 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #seohacks #seotips #blackhatseo

In 2018, Mark Zuckerberg was the tech world's villain, but a savvy PR strategy reshaped his image. The R.A.C.E framework played a pivotal role in his transformation. After the Cambridge Analytica scandal, Zuck rebranded Facebook to Meta, distancing himself from past controversies. His new persona emerged, swapping hoodies for shearling jackets and even flaunting gold chains. Additionally, the power of authenticity in social media was explored, showcasing how genuine content can create a dedicated following.

E608: Legendary SEO, Bill Hartzer, joins the pod! Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages with many other top SEOs. He is an expert in black hat SEO, gray hat SEO, and of course white hat SEO and shares crazy SEO gems that very VERY few digital marketers, let alone SEOs, know. In this episode, Bill gives shortcuts both for local SEO and normal website SEO: - How to boost visibility in Google Maps. - How to build trust to a new website. - How Bill uses AI to game link building. - How to get URLs indexed en masse. - How entity SEO is the new hotness. - How backlinks don't matter nearly as much as they used to - what matters now. What an honor to have Bill on the show, this one is a treat. ⭐️ Bill's website: https://www.billhartzer.com/ ✨ Bill on 𝕏: https://x.com/bhartzer 🌟 Bill on LinkedIn: https://www.linkedin.com/in/bhartzer/ 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Welcoming Bill Hartzer 02:53 Driving Directions Hack for Local SEO 03:48 The 100 Phones Experiment 24:17 Entity SEO and Its Importance 35:58 Technical SEO and Site Maps 41:19 Top-Level Domains (TLDs) and Their Impact 52:39 TwitterX and Club TLDs: A Frustrating Experience 54:35 Bill's AI Content Strategy and SEO Insights 01:23:29 Evolution of Social Media Influence 01:29:21 Backlinks vs. Engagement: The Debate 01:36:08 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seohacks #seotips #blackhatseo #searchengineoptimization