Agency Blueprint

How do you package and price the services you offer in your agency? This is what Ben, an agency owner and recent member of the Agency Blueprint Mastermind Program, was struggling with. In this episode of The Agency Blueprint, I feature a live consulting session I had with Ben. I help him answer two key questions that can solve his pricing and packaging issues in his agency. If you’re going through the same struggles, tune in to know how we carved the path forward for his agency. Key Questions:  What’s the best way to package and price an agency’s service? (2:05) How can you position the agency’s packages to encourage ascension and upselling? (6:29) What is the right pricing mindset that will help agency owners set a price that clients can’t say NO to? (14:23) What You’ll Discover: 2 methods to package agency services (4:21) How to conduct an effective consultation meeting with a client (10:40) Why it’s more beneficial to give less information when giving prices to clients (17:12)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Humor is one of the most effective ways to attract and hold someone's attention. And when you can make people laugh, they're more likely to remember your message. In this episode of The Agency Blueprint, our special guest Mickey Taylor, the Creative Director of Adweak, will tell us why every brand should be using humor in their social media marketing and how to do it. Key Questions:  Why should agencies use humor in their marketing and branding? (1:48)How do you utilize humor while making sure that you aren't insulting or hurting anyone's feelings? (6:50) How do you create humor-oriented content that hits your client's key selling points that evokes the action that you're looking for? (14:17)What You’ll Discover: Why marketers tend to shy away from humor marketing. (4:48)How you can be funny without being offensive. (7:28)Collaborate with your client while also having free creative reign. (16:25)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

The best way to attract your ideal clients is by establishing your authority. People have to recognize your expertise so they can trust you enough to get your agency’s services. In this episode of The Agency Blueprint, I converse with Erik Jensen and we focus on how you can plant your flag of authority as an agency. We also share tips on how you can promote your expertise - specifically through content. If you want to learn how to use your authority to attract your ideal clients, tune in to our discussion. Key Questions:  How can you establish your agency’s expertise in the market? (3:27) Is there an easy system that can help agencies consistently produce valuable content? (7:38) What do we mean by cornerstone content and how can it be used to build authority? (15:11) What You’ll Discover: Different truths to help agency owners build their authority (1:41) How to be a transformational agency that gives high-value content (5:17) How to create multiple content from a single high-context piece (16:47)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Here’s a scenario that agency owners typically go through. You start your agency with so much passion and energy - and you’re rewarded with incredible growth. Then, you hit a plateau. Your growth momentum slows. Or worse, it’s completely gone. What will you do? In this episode of The Agency Blueprint, I sit down with Darren to talk about the plateau that agency owners usually go through. We throw around some ideas that can help you get past that plateau so you can continue to grow your agency. Are you ready to know more about this? Join us in the podcast now. Key Questions:  What does it mean to be an effective agency leader? (0:35) How do agencies lose their growth momentum? (8:48) Why you should avoid building a “full-service” agency. (12:10) What You’ll Discover: How to grow and progress as an agency owner and avoid plateaus in the agency’s growth (3:05) Weight loss lessons that can be applied while growing an agency (5:12) The incredible benefit of having a mentor to help scale the agency (17:13)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Are you struggling to retain clients? It’s probably time for you to check if there’s a disconnect between your strategy and execution people. In this episode of The Agency Blueprint, I talk to Jen, an agency owner struggling with client relationships and delivering strategic agency services. We brainstorm solutions so she can continue to make her agency scale and grow. Tune in to the podcast if you can relate to the struggles that Jen is going through. Key Questions:  How can you be more proactive when it comes to retaining clients in your agency? (1:48) What’s the best way to keep the strategy team and execution team in an agency from being disjointed? (10:53) What is the secret to hiring the right accounts manager for the agency? (14:48) What You’ll Discover: How the initial conversation plays a role in setting a dynamic and profitable agency-client relationship (5:11) An effective strategy to prepare for every client meeting (12:47) How to test a job applicant to know if they’re the perfect fit for the agency (24:49) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

You know that old saying, “you can’t please everyone?” It turns out that you really can’t.  And trying to do so will only lead to frustration and a feeling of being all over the place with your marketing.  The key is... Knowing the right audience for your agency before you start creating anything. Because if you create something that nobody wants, then it's just a waste of time. In this episode of The Agency Blueprint, we have a celebrity of the SEO and marketing world.  You will probably recognize his name as the founder of Moz.org. But now, Rand Fishkin is co-founder and CEO of audience research software startup, SparkToro.   Click that play button and consume every word, as one of the most trusted experts on marketing walks you through how to find out every little detail about your ideal clients, and how to leverage it in your marketing. Do not miss this one! Key Questions: How do you figure out the right target audience? What are some areas agency owners should research when fleshing out their ideal client? What are common mistakes that agency owners make when it comes to audience analytics and trying to understand who you are targeting and who is buying?  Once they have done more in-depth research completed, how should they leverage it to optimize their marketing? What are some audience research tools to help them be successful? What You’ll Discover:  Understanding who your target market is and what their needs are. The benefits of focusing on the right target audience for your marketing campaign efforts. How to create content that is tailor-made for your audience and make sure that it resonates with them. Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Does it feel like your agency is chaotic and unhinged? Every time you get new clients, you uncover issues that make it harder to deliver outstanding results. It’s time to solve that problem. In this episode of The Agency Blueprint, Jody Sutter comes on board to discuss the common issues that lead to chaos within an agency’s operations. We discuss how it all starts from the pitch process and what you can do to avoid chaos in your agency. Tune in to discover how you can start making better decisions about who you’re going to pitch to. Key Questions:  What are the common mistakes that agency owners make that lead to a feast or famine scenario? (2:49) What causes the different types of business chaos in an agency? (14:21) What is better than spec work to convince prospects to choose an agency? (18:48) What You’ll Discover: The buyer’s journey and how it plays a role in landing new clients (1:23) The main problem that creates chaos in an agency (3:28) How to be more confident during the pitch process (21:42) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Creativity flows and is the most impactful when you're idle. The question is, how can you set enough idle time if you’re too busy? In this episode of The Agency Blueprint, I share how you can prioritize your tasks so you can set enough time for idle time. I also discuss tactics that can help you do this no matter how busy your schedule may be. If you want to know more about this, join me in the podcast now. Resource Mentioned:https://creativeagencysuccess.com/bookKey Questions:  How can agency owners prioritize tasks to help set boundaries? (1:46) When is it acceptable to move a schedule for unexpected changes? (6:38) Can agency owners be more creative by planning their idle time? (11:51) What You’ll Discover: How to set boundaries to protect personal idle time. (0:47) The concept of time blocking that’ll help you create a calendar for you to prioritize tasks. (3:24) A common mistake when delegating tasks within the agency - and how to delegate better (8:13) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Your ability to grow and scale your agency starts and ends with your offer. Because of that, it’s incredibly important to learn how to productize your service.In this episode of The Agency Blueprint, I talk about what it really means to productize your service. I focus on the various elements involved when you create an offer around the service that you provide.If you want to get the basic framework that’ll bring the most impact on your agency, join me in the podcast.Key Questions: ● What is the base foundation of productizing your service? (0:56) ● What is the framework that you can use to productize your service? (9:16) ● What is the biggest block that agency owners face when pricing their offer? (14:32)What You’ll Discover: ●    2 ways to productize your service (1:10) ●    An inspiring story of how a client achieved 3x growth while getting out of the day-to-day operations (7:15) ●    A closer look at the thought process involved in pricing your offer (12:46)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

If I had to point to two things that increase agency efficiency and profitability, it would have to come down to ‘Client Management’ & ‘Proposals.’ Client management would include internal, external communications and expectations. As for proposals, we want to structure them so that they can be easily updated in 15mins or less using systems and formats that are repeatable.  In this episode of The Agency Blueprint, we have Dan, agency owner, and a member of The Agency Blueprint Mastermind Program. Dan is the agency owner of a Web Design Studio based in Norwich, UK. Today, we will be going through a live consulting as he has two items that he is looking to solve. During this live consulting, we will carve out a pathway forward for him and, in turn, enlighten you. Key QuestionsAre there ways we can handle this better? (e.g., client concept feedback, scheduling work, and resource allocation) (3:02) How could we translate custom integrations or specific requirements into a standardized product in the future? (20:24) How to approach or think about RFPs? (28:20) What You’ll Discover: How to deal with client communication & internal communication. (7:00) How to offer clients a guarantee that projects will be complete by the deadline. (7:38) Exploring ‘Sprint Pricing Model’ vs. Project Cost ensuring revenue and timeline expectations. (11:11) How to price based on utilization rate. (13:54) Having a specific niche becomes essential when setting programs and integrations during the proposal phase. (23:46) Why pushing against RFP’s increases the likelihood of winning new business in the sales process. (30:36) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.