Agency Blueprint

Have you truly empowered your creative team to sell more and help clients to engage with them? You can train your creative team to have sales conversations with existing clients and leverage those relationships.  In this episode of The Agency Blueprint, we explain why your creative team is best suited to have sales conversations with your existing clients and highlight opportunities. We also talk about how to train your team with the right tools to help them recognize sales opportunities.  If you want to learn more about this subject, then tune in to this episode!  Key Questions:   Is your team equipped to recognize a potential opportunity and suggest a potential solution? (11:41) In what ways are you and your team practicing to become better in sales? (15:34) How are you prepping your team to have sales conversations with your existing clients? [17:42) What You’ll Discover: How the creative team can use their built-in rapport to make a sale (1:34) Let your creative team know that it’s also their job to consult and advise clients (6:07) The two sales tools that your team can utilize with existing clients (7:54) How to train your team to recognize a sales opportunity and suggest a potential solution (11:26) How role-playing scenarios can make your team comfortable with sales [13:59] Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

How about prioritizing your business in the same way you would a client from now on? To grow and scale your agency, you need to invest in it and become its most dedicated and largest client.  In this episode of The Agency Blueprint, I explain how to invest in yourself and build a scalable agency. I also explain how to reprioritize time and financially account for the investments you’re making to be your own client.  Tune in to learn how being your own client will allow you to distinguish yourself in the marketplace.   Key Questions:   How much of your revenue are you spending to grow your business and invest in yourself? (2:44) How much of your personal time can you dedicate to growing your business? (5:48) How do you distinguish your agency from competitors in the eyes of your prospects? (10:35) What You’ll Discover: Why you need to become your own client to successfully grow your agency (1:10) How not be afraid of failure and instead recognize the lessons in it (2:58) Start reprioritizing your personal time into growing your business [5:33] How to financially account for the investment of being your own client (7:29) How to allow yourself to experience your brand from a client’s perspective [9:32] Resources to help you invest in your agency and scale to your desires (13:16)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

To set your clients up for success and establish a long-lasting relationship, it’s imperative to understand their emotions during kickoff.  In this episode of The Agency Blueprint, I talk about things you need to do to build a successful relationship with a new client. I explain how to build clarity on a lot of things including; communication and client information to avoid misalignment.  Tune in to learn where client-agency relationships go wrong and how to avoid it.  Key Questions:   Are you aware of your client’s emotions during the kick-off to help you build a phenomenon relationship? (0:40) What’s your process of transferring your clients’ information to all your team members? (13:48) How do you inform your clients about the roles, responsibilities, and communication standards? (15:58) What You’ll Discover: How to set up an introduction framework between your client and your team [2:13] Have smart goals to help you measure the success of a client’s project (4:00) The step-by-step process of how to execute the plan (5:10) How to set up a clear understanding for the client on how to work with you [8:45] How to clearly lay out the framework of the project’s timeline to avoid misalignment [11:04] How to manage and transmit clients’ information to every member of your team (13:48) How to outline roles, responsibilities, and communication standards to your client (15:58)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

What does it mean to do things the go-giver way? Is it something you’re ready to incorporate as the leader of your agency? Being a go-giver means moving your focus off yourself and making it about solving others’ challenges and helping bring them closer to happiness.   In this episode of The Agency Blueprint, I’m joined by Bob Burg, the co-author of the international best-seller The Go-Giver and a sought-after speaker at sales and leadership conferences. We talk about how creating value for others through communication can build influence for you. Listen in to learn more about how to build a go-giver mentality to scale your agency.   Key Questions:   Are you focused on where your customers are coming from and providing them with value? (2:54) How are you communicating, appreciating, and showing up for your customers in a non-monetary effort?  (5:38) How do you genuinely create influence with a go-giver mentality? [14:57] What You’ll Discover: The Go-Giver – shifting your focus from getting to constantly providing value to others (1:44) The five elements of value and how to communicate them to your customer (3:23) How to provide value by communicating to your customer how you want them to feel (5:38) How to build influence by focusing on the other person instead of yourself (15:10) The misconceptions of a go-giver plus the honorable way to reject an offer (18:54) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

How do you follow up with your prospects and turn them into buying customers? Did you know that 80 percent of sales come from the fifth to the twelve contact? This means that you need to nurture your prospects, until they feel safe.  In this episode of The Agency Blueprint, I’m joined by a Creative Agency Success team member Darren Ward who also works exclusively with agencies. We talk about the simple and scalable follow-up system that you should put in place in your agency.  Tune in to learn how to approach a prospective client in every stage of their buyer journey.  Key Questions:   How are you creating meaningful interactions with your prospects allowing them to know you better? (6:37) Do you have the relevant information to help you support your prospects in their buyer’s journey? (9:04) What are you doing to get to know your prospects more and add value to them? (19:38) What You’ll Discover: The importance of building confidence with a prospective client through consistent follow-up (2:28)  How to add value to your prospect instead of being salesy, plus know when to step back [4:23] The different ways you can warm up to your prospects by providing value (7:56) How to recognize your prospects’ stage in their buyer’s journey (9:04) How to turn a cold lead into a warm lead and then into a trusting lead (12:24) The importance of recognizing dead leads to avoid any damage [14:57] The importance of calling a prospect to get to understand them better (17:09) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Are you looking to make things easier as you grow and scale within your agency? There’s a framework with some foundational key ingredients necessary for growing and scaling your creative agency. In this episode of The Agency Blueprint, I explain the five key items that if implemented in your business, will lead to success. I explain in detail how you can improve yourself, your agency, and have a better understanding of your ideal client. If you’re keen on making work easier, outsourcing, and helping your clients achieve their goals, then this is the right podcast!  Key Questions:   In what ways are you improving yourself to produce the best results for your client? (1:10) What is the mindset you have around the management of your business? (5:03) What tasks can you automate in your business to make work more efficient? (7:02) How can you supplement yourself or strategically outsource so you have the resources to help you scale? [9:13] What You’ll Discover: The importance of continually growing and having refined expertise around what you do (0:43) Have a community of people who’ve been there before or are going through the same problem (3:32) How to invest in technology for proper management tools and automation (6:10) Have defined Standard Operating Processes (SOP) around how you work (7:51) Understand your ideal client so you can provide a lifetime value (10:00) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

How would you like to get referrals for your agency without being overly promotional about it? In this episode of The Agency Blueprint, I’m joined by Stacey Brown Randall, award-winning author of Generating Business Referrals Without Asking. We talk about how you can generate referrals naturally without manipulation or compensation. If you want to know the secret to boosting your referral system, tune in to the podcast. Key Questions:  What is your center of influence and how can they help increase the agency’s referrals? (4:30) What is the initial reason why someone would want to make a referral? (7:40) How you can stay on top of mind so people will refer your agency? (14:26) What You’ll Discover: The reality about getting referrals for your agency (1:53) The 4 types of referral sources (4:03) The psychology behind why people will refer you (12:18)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Does it feel like your team isn’t performing as well as you want them to? Then, maybe it’s time for you to look at your leadership style. In this episode of The Agency Blueprint, I’m joined by Darren, one of our agency mentors. We talk about what it means to be a leader in a creative agency. And we discuss how leadership styles have changed over time, as well as how you can improve to be the driving force in your agency. If you want to learn how to be the leader who builds and fosters a relationship with your team, tune in to the podcast. Key Questions:  What is the difference between the leader of a country and an agency leader? (2:08) How much has the workplace evolution changed the way agency owners should lead? (4:47) What are the qualities of a good and bad leader? (15:28) What You’ll Discover: The important role of an agency owner as the driving force of the agency (1:03) The benefit of creating a circle of influence around your team that’s built on mutual respect (9:38) How to interact and communicate with your team to establish mutual respect with each other (19:45)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Is your agency in need of good reputation management? One of the best ways to do that is through targeted publicity. In this episode of The Agency Blueprint, I’m joined by Christine Haas, an Emmy award-winning TV anchor and the CEO of Christine Haas Media. She runs a firm dedicated to delivering publicity and branding in a simplified way. And we talk about what publicity means for agencies so you can use it to help boost your authority. Tune in to know how you can use publicity as a lead generation strategy. Key Questions:  What is a realistic expectation that agency clients should have when it comes to PR strategy? (4:06) What is the Google Test and how does it help your agency’s credibility? (12:52) What should you look for when looking for a PR firm? (16:34) What You’ll Discover: The reality about targeted publicity and how to make sure your clients are clear on targeted goals (1:13) How agencies can leverage current events as a PR strategy (8:21) How to use PR to help balance bad reviews and bolster authority (15:29)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Do you have difficult clients? I’m talking about those who don’t respond to your emails. Or come to your meetings late. Worse, they have a habit of treating your team badly. In this episode of The Agency Blueprint, I talk about how you can avoid bad clients. I also discuss why you need to set client boundaries so you can create mutually beneficial relationships. If you want to learn how to turn your bad clients into A clients, tune in to the podcast. Key Questions:  Why do agency owners end up having bad clients? (0:39) How should a relationship with a client start? (3:54) How can you transform a bad client into an A client? (9:31) What You’ll Discover: How to set up a mutually beneficial relationship with agency clients (1:47) Tips on how to evaluate your clients so you can avoid getting F clients (7:26) The cultural mind shift and internal changes needed to create a better relationship with clients (15:14)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.