Agency Blueprint

Are you struggling in your agency because you offer so many services - and most of them aren’t even something that you’re good at? I’ve seen a lot of agencies struggle with this. The question is… why does it happen?In this episode of The Agency Blueprint, I answer that question and explain how damaging it can be to your agency. I also talk about how you can redesign your agency so you’re working within what you’re good at.If you want to work within your superpower, tune in to the podcast!Key Questions: ● What is your agency’s superpower? (0:19) ● How many services does your agency offer that’s created by your clients and employees - and not by you? (3:00) ● What is the key to regaining your agency’s superpowers? (7:39)What You’ll Discover: ● What really happens when you accept a project that’s not covered by your superpowers (1:57) ● How to be an agency that charges high-ticket and high-value items (4:21) ● How to use your superpower to craft the perfect offer (10:53)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Accurate estimation is the foundation of an agency’s profitability. Without the ability to accurately assess how much effort it is going to take to get an outcome for a client, it is extremely difficult to maintain healthy margins and avoid late nights and weekend work. In this episode of The Agency Blueprint, we have Marcel Petitpas. He is the CEO & Co-Founder of Parakeeto, a software company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data. If you want to learn more about how to generate accurate estimates for your agency's projects, join us in this episode for expert advice.  Key Questions: Why is estimation important for agencies? (1:33) What mistakes do most agencies make in estimation/scoping? (3:27) What are the 4 keys to an accurate and scalable project scoping process? (8:25) What do you do if you come in to help an agency and they are not tracking base data needed? (10:33) Can you use percentage of resource time to estimate when you do not have exact number of hours? (14:58) What is the “Agency Profitability Flywheel” and why it is important? (17:58) What You'll Discover: How to get your financial statements to reconcile with sales budget and estimations. (5:27) The reasons creative agencies are not making assumptions about scope of work correctly, and how they can start doing it right. (6:56) What an agency can change if they are working on too many things to track efficiently. (16:47) Links Agency Profitability ToolkitAgency Profit Podcast: https://agencyprofitpodcast.simplecast.com/ LinkedIn: https://www.linkedin.com/in/marcelpetitpas/ Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

“I have zero time.” I’ve heard clients say this more times than I can count. And if you can relate to that, then you need to make a choice to manage your time better.In this episode of The Agency Blueprint, I explain why you feel like you’re being pulled in different directions. And learn how you can regain complete control of what you do with your time. If you want to learn the big and small adjustments that you can make to ease yourself out of being too busy, tune in to the podcast.Key Questions: ● Where are you investing your time? (3:30)● What is the key to making progress, in both your work and personal life? (6:47)● What is the primary block that keeps you distracted? (11:09)What You’ll Discover:● The wrong mindset to building your dream life and scaling your agency (1:40)● The Do, Delegate, Discard mentality that’ll overcome your Control Freak or Founder’s Dilemma mentality (5:53)● How to train your clients to be A-grade clients who’ll respect your time and put value in your work (11:41)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

There are many ways and platforms that will allow your agency to generate leads. But how will you know which one is most effective?In this episode of The Agency Blueprint, I invited Jared an Agency Owner to talk about his challenges in making his agency scale. We dig deep into the different ways he generates leads - and go into detail on what works and what can be improved.If you want to improve your lead generation - plus get tips on how to keep your energy high - tune in to our conversation in the podcast!Key Questions: ● What is the primary block that keeps agencies from reaching a million in revenue? (1:21)● How can you be proactive in booking speaking engagements in conferences? (5:25)● Can a webinar be a great alternative to conferences? (9:18)What You’ll Discover:● Different lead generation tactics and which one’s most effective (2:07)● An ideal webinar format that runs from 30 to 45 minutes (15:45)● How to increase your energy levels to be more efficient and productive (22:23)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Overworking yourself doesn’t lead to happiness. It doesn’t even lead to greater profits in your agency in most cases. I know this because… I’ve struggled with it. In this episode of The Agency Blueprint, I’m going to be vulnerable with you. I share how I struggled with overworking myself. And I’ll let you in on what went on in my mind - how I ended up tying my self-worth with my ability to be productive.If you want to know how I successfully overcame this period in my life, join me in the podcast.Key Questions: ● What actually defines your value? (2:17)● What causes us to blur the lines between our life and work? (6:05)● What is the secret to achieving maximum cognitive ability? (16:10)What You’ll Discover:● The realization that being a workaholic and being productive isn’t always a good thing (1:26)● The strategy I used to stop overworking myself and instead create more time for me (9:06)● 2 causes of distraction that may be compromising efficiencies in your agency (12:15)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Acquiring and retaining the right talent is the most important key to growth for any agency. Unfortunately, while this has proven true, agencies continue to use outdated processes that are no longer the best practice. But how do you know what the best approach is for your agency?  In this episode of The Agency Blueprint, we have Megan, founder, and CEO of a recruiting and hiring agency, Queen of Ops. We’ll get right into methods to ensure that your agency hires the right person at the right time and with the right strategies to retain and continue growing as an agency.  If you want to learn more about best practices for recruiting & retaining talent, join us in the podcast for expert advice.   Key Questions: Why recruiting and hiring talent is harder to find? (1:38) How can you project stability to a potential recruit? (2:40) What is the number one mistake agencies make when they make a new key hire and why? (5:30) Do personality tests really help determine the best new hire? (8:15) What are the top 3 practices an agency should use to get the best hires? (11:39) What can agency owners change to retain employees better? (16:30) Why do employees really quit (the top 2 are not money)? (21:18)  What You'll Discover: Importance of having a hiring plan in place Why you should create an avatar of ideal candidate Process of defining an open position before hiring Advantages vs. disadvantages to using personality evaluations during the hiring process  Deep & multiple dimensions – Technical, Cultural fit, Behavioral and Personality. (11:40) The mistake agencies when hiring that they also make about with prospecting? (15:25) The concept of “partnering with employees” to increase job satisfaction. (19:15) Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Change is incredibly important. If something isn’t working in your agency, you must do something different. Don’t let your fears and what-ifs keep you in decision-making paralysis.In this episode of The Agency Blueprint, I talk about how change can give you the breakthrough that your agency is looking for. I also share how 3 different agency owners reacted to change - and the different effects and impact it brought to their business.Are you ready to learn and be inspired? Tune in to the podcast!Key Questions: What’s that one thing that can cause an agency to fail and die? (0:20)What stops some agency owners from growing and moving forward? (9:39)What is the mindset that agency owners need to be more efficient in their role? (15:57)What You’ll Discover:The quick turnaround of one agency from bankruptcy to profitability, all because they were open to change (3:12)How a solopreneur failed to improve this agency because he resisted change and was paralyzed into inaction (8:09)The story of an agency owner who initially resisted change, but eventually did changes that resulted in a massive impact on his agency (14:09)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

How do you set up the platform that’ll make your agency launch and grow? It all begins with the vision that you have for your agency.In this episode of The Agency Blueprint, I walk you through identifying your agency values. I also teach you how to identify your ideal clients, your offer, and what’ll set you apart in your niche. My goal is to make you see the bigger picture of what your agency can look like. If you’re ready to make that happen, join me in the podcast!Key Questions: What is the primary vision that leads to the big audacious goals of the agency? (2:04)What are the different ways to define business success? (13:29)What are the important elements that’ll make your agency stand out in your niche? (15:23)What You’ll Discover:How to conduct the vision and alignment meeting with your team (3:38)The process of quantitatively going through your 10-year goals to ensure success (9:54)How to create the organizational structure so your agency can operate with utmost clarity and direction (18:25)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Think of the growth of your agency like a road trip where the destination is your goal. During your journey, you’ll have various stops. You’ll encounter signs and maybe roadblocks along the way. How can you make sure that all these will lead you to your intended destination?In this episode of The Agency Blueprint, I talk about taking the right steps to take next to get your agency to scale. I focus on the different touchpoints between where you are now and where you want your agency to be. So if you want to know what your journey will look like, let’s start planning. Join me in the podcast!Key Questions: How can you map out your journey to obtain your end goal? (1:16)What are the specific and quantitative goals that you can break down into manageable chunks? (5:05)What is the biggest block that keeps agencies from going to the next level? (10:52)What You’ll Discover:The road trip analogy and expectations of how your agency will scale (1:25)The effective growth plan for your agency (5:06)The game plan for every level or stage in your agency’s growth (15:14)Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

With the right business plan in place, we can build and elevate our business where we want it to be. But, a rockstar business plan is only one step of the process. The deal-breakers that determine whether you’ll make or break it are attitude and mindset. In this episode of The Agency Blueprint, I discuss the steps you can take to create a solid business plan, catered towards building an agency to greater heights. Coupled with these steps are the ways on how you can eliminate the limiting beliefs you’ve been accustomed to, which are hindering you from achieving success. If you’re looking for ideas on how to start the year right for your business, tune in to this episode.  The Key Questions:What do you need in place for your business to operate on its own? (2:59)How can an agency owner create wealth while achieving mental wellness? (4:03)Why is it imperative for you to distinguish the things you want from the things you think you should want? (13:28)What You'll Discover:The structure around how to go about creating foolproof plans for your business. (5:20)How to set boundaries for your business and draw out quantitative goals. (4:45)How your business plan will ultimately help you with your personal life. (11:22)Episode Links and Resources:00:14 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this link04:03 How To Create a Plan For Your Business09:50 Establish a Clear Vision on How Your Business Will Play Out Your Way21:50 The Agency Blueprint Podcast21:57 CreativeAgencySuccess.comFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.