Small Business PR

Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food, travel, and Asian culture Host & Journalist seen on Eater LA, CNN, Food Network, Netflix, KTLA, and more! Tune in and be warned--you might get hungry after listening to this episode!Here’s What We Cover In the Episode and More:The advantages of freelance writing, including the freedom to pitch stories to multiple editors and showcase diverse culinary cultures.Seamless connection between food and travel journalism.Challenges of creating seasonal and engaging content.Current trends in the food industry.Tips for crafting effective pitches, emphasizing clarity, personalization, and relevance.Follow up etiquette and provide value to recipients. Kristie’s favorite dining spots, including a unique home-based Malaysian food service in LA.Unconventional stories such as the alleged boba shortage during COVID.The worlds of food and travel journalism offer unique opportunities to explore diverse cultures through cuisine. By understanding the economic pressures on small businesses and the true costs behind dining experiences, consumers can make more informed choices and support local enterprises. Additionally, effective pitching and PR techniques are necessary for both journalists and small businesses to create meaningful connections and share compelling stories with the world. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Kristie Hang on Instagram: https://www.instagram.com/kristiehang/?hl=en   TikTok: https://www.tiktok.com/@kristiehang?lang=en Check out her website: 

You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of money making emails work for any industry niche, so tune in now to see how you can start sending emails easily and make more sales today!Here’s What We Cover In the Episode and More:Why email marketing matters for small biz owners.Strategies for creating effective email sequences.Balancing content and product promotion in email.Creating engaging and non-pushy sales emails.Welcome sequence as a revenue-generating tool.Getting customers back with abandoned cart emails.Keeping the love alive with post-purchase emails.Email marketing is an indispensable tool for small business owners looking to drive sales and build lasting customer relationships. By implementing the essential email sequences —welcome sequences, abandoned cart sequences, and post-purchase sequences— you'll craft an email marketing game plan that's as engaging as it is profitable!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing expert Keenya Kelly breaks down exactly HOW to do it right, when you are short on time. Tune in for this must listen episode if you are tired of spending all your time trying to make one video go viral--and we'll tell you what to do instead!Here’s What We Cover In the Episode and More:Create engaging content that captures your audience's attentionEffectively promote your business using different types of video contentBuild a loyal community and drive people to your email listOptimizing your social media bio and create content that addresses your target audience's pain pointsCollaborating with social media managers and handling content strategy yourselfIn today's fast-paced digital world, small businesses need to embrace short-form video content to capture their audience's attention and drive growth. With short attention spans and widespread mobile use, these videos are essential for all businesses. Don’t miss the chance to elevate your business—start using short-form videos now!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Keenya Kelly on Instagram: https://www.instagram.com/keenyakelly/ Facebook: https://www.facebook.com/keenyakelly TikTok: https://www.tiktok.com/@keenyakellyCheck out her websites: https://www.keenyakelly.com/Pinterest: https://www.pinterest.com/keenyakelly/ Watch her on YouTube: https://www.youtube.com/ke

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!Here’s What We Cover In the Episode and More:How getting featured in gift guides and product lists can boost your sales, SEO, and street cred!Aligning the pitch with the angle to capture journalist's attention.The power of local media and building a solid presence in your community.Why being seen and trusted is key for small businesses.The nitty gritty of pitching process and connecting with journalists.In the competitive world of small business, being seen and trusted is the name of the game!  When you tap into the right angles, craft killer pitches, and build relationships with journalists, your PR game gets a serious boost and let your brand out there for everyone to see!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz and sales! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!Here’s What We Cover In the Episode and More:Boosting small businesses with gift guides, product lists, and best-of lists.Why seasonal themes, holidays, and celebrations are a blast for pitching your products!Showcasing unique and innovative products to grab media attentionTrend of sustainability, wellness, and self-care in gift guides and product listsAligning products with social media trends, pop culture, and celebrity influencesValue of contrarian angles, travel-friendly products, travel-friendly products, and local gems!In the digital age where advertising can seem like the only way to get noticed, small businesses are often at a crossroads. Remember, whether it's your unique story, a nod to sustainability, or simply capitalizing on the latest trends, there's a way to make your product stand out. And the best part? You can do it without spending a fortune on ads!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand as a buzzworthy household name, this episode is for you!Here’s What We Cover In the Episode and More:Best times to pitch for digital and print gift guides to maximize chances of getting featured.The nuances of sending samples to editors and when it’s necessary or not for securing media placements.Adopting a broad perspective and confidently pitching products to elevate the brand's profile.Strategies for forging strong connections with journalists leading to consistent media coverage.Differentiating between paying for placements and earning editorial features.How to pitch your product based on its unique aspects, story and trend relevance, not  relying solely on customer testimonials.In the competitive world of small business, mastering the art of PR and gift guide pitching can be a game-changer for boosting sales and brand credibility. Embracing persistence, strategic storytelling and understanding the media landscape can elevate your product from obscurity to editorial acclaim without relying on expensive ads or PR firms.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty  on air host and journalist Jennifer Chan who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their product, regardless of the season. Because no matter what season or time of month, there are ALWAYS customers who are interested in your product--you just need to listen to this episode to learn how to get it featured on national TV or on a top tier magazine!Here’s What We Cover In the Episode and More:Opportunities for indie brands and solopreneurs to pitch and get featured.Killer strategies to set yourselves apart and get noticed.Building genuine relationships with journalists and understanding their areas of focus.Do's and don'ts when pitching to media professionals.Finding timely hooks for pitching without being salesy.The right way to follow up and the frequency between follow-ups.If you're running a small biz or you're all about that diverse founder life, here's the deal: it's all about keeping it real with those media folks and staying on their radar. You've gotta hit them with pitches that feel personal, keep gently nudging them and make the most of your social media game. The media world keeps changing, but there's always a shot for your brand to shine! So keep slinging those pitches, don't give up, and who knows? Your brand might just be the next headline grabber.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how to 3x your sales with Etsy!Here’s What We Cover In the Episode and More:Why Etsy is an essential marketplace for small business owners looking to increase exposure and sales.Creating attractive listings that stand out in Etsy’s search algorithm.The marketing strategies that can significantly boost one’s Etsy revenue.How to optimize your product listings for seasonal searches.Promoting your bestsellers on Etsy is important.The significance of authentic content creation in a market where the barriers to entry are low.In a marketplace as vast as Etsy, the key to success lies not in the saturation of products but in the meticulous optimization and differentiation of your offerings. It’s the dedicated attention to detail in aligning with the platform’s algorithm and the authenticity of your brand that can transform an ordinary shop into a standout success story.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Monica Little on Instagram: https://www.instagram.com/monicalittlecoaching/?hl=en Check out her websites: https://www.monicalittlecoaching.com/ and https://www.etsy.com/market/little_monica Listen to her podcast: https://www.monicalittlecoaching.com/blog      

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that others may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and it's YOUR job as CEO to decide how you want to lead your business!Here’s What We Cover In the Episode and More:Merits of rejecting popular business advice and following a path aligned with your values and vision.Having singular focus on one compelling offer.Avoiding the dangers of scattering energy across too many options.Advocating for balanced growth that respects personal limits and entrepreneurial spirit.Recognizing and honoring the different seasons in business and life.Misconceptions surrounding networking and relationship building in business.Fostering connections creatively and authentically.Embracing your own unique path in business, even when it contradicts popular advice, can lead to a more authentic and satisfying entrepreneurial journey. By focusing on a singular vision, honoring the natural seasons of growth and leveraging creativity for publicity, you unlock the potential for success without sacrificing personal well being. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that other's may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and its YOUR job as CEO to decide how you want to lead your business!Here’s What We Cover In the Episode and More:Rejecting common advice and embracing quantity over quality in early content creation.Understanding visionary leadership as a non-delegable core business function.Embracing an abundance mindset as opposed to scarcity in information sharing.Recognizing the limits of delegation, while maintaining control over areas that are your "zone of genius".Strategic experimentation and rapid iteration in finding what works best for your business.As you venture through your entrepreneurial path, remember to trust your instincts, filter advice through your own lens, and run your business in a style that feels totally you! After all, it's your unique vision and values that will shape your success. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941