Small Business PR

To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now? Every business needs a team to scale, and no business succeeds as a team of one. If you are hiring your first intern, assistant, contractor, or team member, or are looking to hire your 10th, this episode is a MUST LISTEN. We talk the top 3 mistakes small businesses make when hiring, how to fire someone without stress, how to decide WHO to hire for WHAT roles, and how to address money scarcity fears. This is an raw and authentic episode that every CEO needs to hear. Listen as business strategist and leadership expert Veronica Romney who has worked with the industry's TOP names, breaks down lessons learned from helping entrepreneurs scale their team as they go from zero to 8 figures.Here’s What We Cover In the Episode and More:Small business owners must embrace the role of chief advocate and spokesperson for their brand.Recognize delegation as a tool to scale business, avoid common hiring mistakes, and strategically invest in the right team members.Support team members according to their strengths as thinkers or doers.How to approach hiring and firing without fear, instead recognize it as an opportunity for personal and professional growth.Assess potential hires based on their strategies for achieving outcomes rather than just their resumes.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days  Join the Small Biz PR Facebook Group to get the best PR Tips  Download the 10 ways to get free PR for your small business  DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr  Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Reach Veronica Romney on Linkedin linkedin.com/in/vromney Check out her website: https://www.veronicaromney.com/       

From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of content you create!Here’s What We Cover In the Episode and More:Create powerful, enduring content to develop deep connections with audiences and drive sales for the business.Apply strategies to repurpose long-form content across various platforms that will maximize the brand’s reach and voice.How to master DIY public relations and land media exposure without the need for a large budget.Understand how to navigate the media landscape, position yourself as a go-to expert and unlock speaking and feature opportunities.How to measure the return on investment for your content and prioritize activities having long-term value.By focusing on crafting evergreen content, maximizing its repurposability and harnessing the power of media attention, entrepreneurs can build lasting relationships with their audience and convert content into sales on a budget,Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Sophia Parra, a social media strategist specializing in relationship-building, shares insightful tactics on converting followers into customers. She emphasizes the importance of genuine interactions over chasing metrics like likes. Starting with just five meaningful conversations daily can significantly boost engagement. Parra reveals how to use personalized DMs without being pushy, fostering trust and community among your audience. Her strategies prioritize human connections, making them invaluable in today's digital marketing landscape.

Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event? If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan Gill secured 6 figure sponsorships for her 2nd event, and how you can do the same, even with a smaller following. We reveal EVERYTHING you need to know and leave no stone left unturned. Get ready to fund your next event and be a sponsorships pro after listening!Here’s What You'll Discover:Why a huge following isn't necessary for securing sponsorships.VIP opportunities and unique engagement strategies that ditch the cookie-cutter approach.Creating high-quality swag that amplifies your event  and tips on crafting that pitch-perfect deck.Understanding the demographics and spending power of event attendees to attract sponsors.Community-building and PR tactics that can help catapult your small business to stardom on a budget.We're not just talking about getting any sponsorship; we're crafting enduring partnerships that resonate with your brand's core values. Remember, the power to elevate your business is at your fingertips. Resources Mentioned:Reach Jordan Gill on Linkedin https://www.linkedin.com/in/jordanhgill/Connect with her on Instagram: https://www.instagram.com/systemssavedme/Check out her website: https://systemssavedme.com/                                                    https://makeyourmarklive.com/DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

But what if I told you there's a way to grow your business to 7 figures without ads or social media?In this episode, we share the secrets using organic SEO and YouTube to build a 7 figure business, without relying on traditional advertising methods such as social media and paid ads.My recent conversation with Karin Carr revealed her firsthand experience in building her business from zero to 7 figures  without ads and relying on social media platforms, which can block you/kick you out at any time, leaving you powerless. Tune in to this episode if you want organic strategies to make more sales and get more eyeballs on your business without spending months trying to beat the social media algorithm or paying tens of thousands to ads without a guaranteed ROI.Here’s What You'll Discover:How to create genuine leads and customers waiting to buy from you through SEO friendly strategies like Youtube, and building your email list, and why it beats the unpredictability of social media and ads.The myth-busting truth that impactful content doesn't require high-production value – sometimes a cellphone and a basic microphone do the trick!The enduring value of video content over the fleeting nature of social media likes.Strategies for not relying solely social media and paid ads, and unlocking the potential of free publicity for driving business success.For those who are just starting or are feeling stuck in the whirlwind of social media, I encourage you to explore the power of SEO and YouTube. Always work smarter, not harder, and ask yourself: “are you creating long term assets for your business? OR just doing busy work?”Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Resources Mentioned:Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Karin Carr’s YouTube channel: https://www.youtube.com/karincarrConnect with Karin on Linkedin: https://www.linkedin.com/in/karincarrCheck out her website: www.karincarr.com

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessMake PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be finally seen, heard, and valued through using PR and SEO.Topics We Discuss in this Episode:What exactly is SEO?SEO’s several advantages over social mediaHow long does it take to see business results through SEO?PR strategies that boost your SEO and help produce resultsWhy small business owners should understand SEO firstThe changes in SEO algorithms that you should be aware of Actionable steps and mindset to get started with SEO Resources Mentioned:Join Gloria Chou's PR Community:https://www.facebook.com/groups/428633254951941Get to know more about Laura Peters:https://mikeandlauratravel.comFollow Laura Peters on Instagram:https://www.instagram.com/mikeandlauratravelblogSubscribe to Mike and Laura’s YouTube Channel:https://www.youtube.com/c/mikeandlauratravelIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, we'll explore actionable tips to simplify PR and marketing, to help everyday heroes like you be seen, heard, and valued.The PR world can seem daunting, with its perceived complexities and hurdles. However, my mission is to empower you to overcome these challenges and think differently about PR. Recently, during my new year check-ins with PR members from diverse backgrounds, I encountered a musician who doubted her PR potential despite her impactful story. She feared misrepresentation and hesitated to share her narrative.To address such fears, I offered three mindset shifts:Embrace Challenges: Understand that the universe presents challenges commensurate with your ability to solve them. If you fear criticism or disagreement, it might signify a readiness to expand your business.Unique Contribution: Recognize that your industry's narrative remains incomplete without your unique perspective. Your story adds an essential piece to the industry puzzle.Connect with Customers: Your customers await your story. Sharing your journey through PR not only builds connection but also drives business growth.Success in PR, like any endeavor, requires consistent effort. Just as fitness goals are achieved through daily workouts, PR success is attained through continuous actions, no matter how small. Every seed you plant today will contribute to your future success.Are you ready to unlock PR success? Attend my PR Secrets Masterclass and discover how thousands of small businesses have secured free features in renowned publications. Register now at www.gloriachoupr.com/masterclass and embark on your PR journey today!Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode we dive deep into actionable steps and mindset shifts that can revolutionize your business journey. Here are the three most valuable phrases that have been absolute game-changers for me on my entrepreneurial journey. 1. "Everything You Want is on the Other Side of the Send Button"This phrase has become my mantra whenever I feel hesitant about reaching out or taking action. It's all about understanding the power of persistence and consistency in pitching and networking. I've learned from inspiring individuals like Vincent, who have achieved remarkable success simply by pressing that "send" button and seizing opportunities. Remember, every pitch sent is a step closer to realizing your dreams.2. "You Will Not Unlock the Next Level of Business Without Solving Current Problems"This one hits close to home for me. It's a reminder that growth requires facing and overcoming challenges head-on. Whether it's dealing with difficult clients or refining internal processes, each obstacle presents an opportunity for growth. Embracing the journey and learning from setbacks are essential steps toward reaching new heights in business.3. "No Time is Ever Wasted"As entrepreneurs, we often feel the pressure to constantly hustle and maximize every minute. But I've come to realize the importance of balance and self-care. Taking time for myself—whether it's a solo trip for reflection or simply disconnecting from work—has been instrumental in maintaining my well-being and productivity. Every experience, even the setbacks and mistakes, contributes to my growth as a business owner.So there you have it. I encourage you to embrace these mantras on your own entrepreneurial journey and share them with fellow small business owners who could use a boost of motivation.If you're eager to learn more about mastering PR and elevating your brand presence, don't forget to check out our PR Secrets Masterclass. It's packed with actionable strategies to help you land press features, secure speaking engagements, and grow your business—all without breaking the bank. Head over to www.gloriachoupr.com/masterclass and let's take your PR game to the next level together!Remember, you've got this!Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThe recent announcement of Universal Music Group's departure from TikTok has sparked discussions about the reliability of social media platforms. This situation emphasizes the need to diversify marketing strategies and explore organic PR as a more sustainable alternative. In this episode, I'll explore the benefits of organic PR, its role in building long-term assets, and how I can navigate the ever-evolving social media landscape.Key Insights:The Power of Organic PR: Unlike social media and paid ads, organic PR offers a stable and enduring approach to marketing. Securing press features, podcast appearances, and speaking engagements can establish my credibility, authority, and trust within my industry. Organic PR initiatives contribute to enhanced brand visibility, improved SEO rankings, and increased website traffic, providing long-term benefits beyond the fleeting nature of social media interactions.Building Long-Term Assets: In today's fast-paced digital environment, it's important for me to prioritize activities that yield long-term assets. While social media may offer immediate gratification, investing in organic PR initiatives can lead to more sustainable results. By securing media coverage and building an email list, I can generate valuable backlinks, establish thought leadership, and cultivate direct relationships with customers, fostering brand loyalty and driving conversions over time.Navigating the Social Media Landscape: While social media remains an essential part of my marketing strategy, I approach it with caution and diversify my efforts. Instead of relying solely on social media, I compliment my efforts with organic PR tactics. By focusing on activities that build authority, credibility, and trust, I can future-proof my marketing strategies and withstand changes in the social media landscape. These recent developments underscore the importance of adopting a diversified approach to marketing, leveraging organic PR initiatives to build long-term assets and navigate the evolving digital landscape with confidence.By shifting our focus from social media to high-value activities like PR and email marketing, we can future-proof our businesses and reach our target audience more effectively. So, let's think twice before investing all our time and resources into social media alone.Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I sit down with Danielle Wiebe, founder of Business Babes Collective, to uncover the secrets behind successful collaborations and partnerships in the small business world.Key Insights:The Power of Collaboration: Collaboration offers exponential benefits, spanning from hosting events to participating in pop-ups, allowing me to tap into new audiences and expand brand exposure.Exploring Collaboration Types: I explore various collaboration types, from virtual and in-person events to influencer marketing and sponsorships, to diversify my partnerships and opportunities.Starting Small: Starting small with pop-up events or collaborative photoshoots helps me test the waters and build confidence as I venture into collaborations.Finding Win-Win Opportunities: Identifying businesses with complementary offerings enables me to pitch collaborative opportunities that offer mutual benefits such as visibility and foot traffic.Navigating Venue Partnerships: Navigating venue partnerships involves creating win-win scenarios where all parties benefit, emphasizing the importance of mutual success.Measuring Collaboration Success: Measuring collaboration success can be challenging, but tracking affiliate codes, discount codes, or specific links provides valuable insights into effectiveness.Embracing Abundance Mentality: Embracing an abundance mentality is essential in the world of collaborations, recognizing the transformative power of community building and partnership.If you're eager to dive deeper into the world of collaborations and unlock the full potential of your business, I highly recommend checking out Business Babes Collective and connecting with Danielle. She's a wealth of knowledge and a beacon of inspiration for aspiring entrepreneurs everywhere.And remember, Small Business Heroes, collaboration isn't just a strategy; it's a mindset shift that opens doors to limitless opportunities. So let's embrace the power of collaboration and watch our businesses soar!Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.