Small Business PR

It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she shares the PR secrets the agencies will not tell you! From how to pitch, when to pitch, what to write, what samples (if any to send), if a big social media following is required, this episode is a must listen if you make a product and want to get featured in gift guides!Here’s What We Cover In the Episode and More:Fun ways to get your products spotlighted in gift guides and top lists.Why being credible in editorial spots beats paid ads any day.When to pitch your products to editors for those seasonal gift guides.How to tailor your pitches to match the vibes of specific writers and publications.Common pitch blunders to dodge, like being too pushy or bland.Why building bonds with writers and editors can score you future wins.Tips for crafting killer, to-the-point email pitches.How sending product samples can boost your media coverage.How to approach influencers vs. journalists differently.Sure, pitching can feel a bit nerve-wracking at first, but it’s totally a skill you can master, and the payoff? Amazing media coverage for your business! By keeping it real, getting super specific, and building true connections, founders can seriously up their chances of landing spots in gift guides and other cool editorial features.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941   Follow Margaux Lushing on: Forbes.com https://www.forbes.com/sites/margauxlushing/ & Well + Away https://margaux-lushing.squarespace.com/Connect with her on LinkedIn: https://www.linkedin.com/in/margaux-lushing-9505269/

Sun Yi, a storyteller and marketing expert, has built an impressive organic following of over 150k on social media. He emphasizes the power of authenticity in marketing, advocating for genuine engagement over mere follower counts. Sun shares strategies for crafting relatable content, simplifying messages, and using storytelling to connect with audiences. He discusses the evolving landscape of marketing, focusing on emotional appeal and the importance of addressing consumer pain points, making it clear that true connection is key in a saturated market.

From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fresh voices to feature and if you do these simple things, they will thank you for making their job easier when publishing a story--one that can reach millions of potential new customers!Here’s What We Cover In the Episode and More:Essential steps before sending a pitch email.Importance of correct spelling, formatting and recipient details.Crafting irresistible subject lines.Verifying journalists’ recent coverage.The CPR Method: Credibility, Point of view, and Relevance.Structuring concise, three-paragraph pitches.Effective calls to action.Enhancing pitch credibility by connecting journalists with experts. Maintaining persistence and resilience in pitching.Before hitting send, remember: sloppy spelling and broken links scream unprofessional; don’t pitch what they just published— no one likes déjà vu; your subject line should be enticing, not clickbait; brevity is the soul of a good pitch— ditch the fluff; and finally, a confident call to action beats desperate pleas every time. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera confidence and video expert Xayli Barclay will show you EXACTLY how to appear natural and authentic on camera so your videos connect with your audience the right way so you can get more sales, while still being you!Here’s What We Cover In the Episode and More:Insights from XayLi on overcoming camera shyness and building confidence.How to select the ideal video platforms like Instagram and YouTube based on your marketing goals.Tips on creating compelling behind the scenes clips, how-to videos, and leveraging trends.Being true to yourself on camera.Experimenting with different video styles to find what resonates with your audience.Techniques for hooking viewers in the first few seconds.Using short, looping videos for extended reach. Recommendations for video creation and editing tools such as Ecamm, ChatGPT, Opus Pro and CapCut Pro.Strategies for the camera-shy to maintain a strong video presence.From Camera Shy to Sales Fly: Authenticity is your secret weapon— ditch the lengthy intros and embrace the power of raw, behind-the-scenes content. XayLi Barclay’s masterclass reveals that even a simple demo can skyrocket engagement. Equip yourself with the right tools and watch your sales soar without breaking the bank on ads!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit XayLi Barclay on LinkedIn: linkedin.com/in/xaylibarclay  Check out her website: https://xaylibarclay.com/ Follow Brave On Video on Instagram: https://www.instagram.com/braveonvideo/&n

WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple fixes to your copywriting so you can stand out and get more revenue. Marketing and consumer behavior are changing, so this episode is a must listen if you want to not just survive, but THRIVE this year! You'll also learn about the different types of "copy personalities" and find the one style that suits YOU, so you can connect with your customers authentically while growing your sales!Here’s What We Cover In the Episode and More:Common copywriting blunders include getting too stuffy or leaning on tired clichés and how to keep it fresh and fun.Being specific in your messaging is key—it lets your personality sparkle and shine!"Copy stars"—these archetypes help you discover your unique writing voice and make your copy stand out.Building your own "word closet" full of your favorite words and phrases to keep your copy authentic and uniquely you.Strategies for building relationships with customers through personalized copy.The need for diverse content to cater to different buyer personas.The role of AI in copywriting and the importance of maintaining a human touch in writing.Using these game-changing ideas, improve your sales page and increase your income! Discover your own "copy personality," learn simple changes that will make a big impact, and interact with your audience in a very real manner. Being real is absolutely vital as marketing changes quickly. Hit play now to turn your copy into a potent instrument for personal development and deep connections.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Marisa Corcoran on Instagram: https://www.instagram.com/mtoni/ and Check out her

From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, complex thing you need to hire expensive agencies or PR reps for, think again--this episode will tell you exactly what you need to do to put your unknown small business on the map, so you can make more sales and get more visible to become a buzzworthy brand!Here’s What We Cover In the Episode and More:Common misconceptions around PR for small business owners.Insights from sending over 1000 cold pitches.Crafting a newsworthy pitch using the CPR method (Credibility, Point of View, and Relevance)The fear of being “blacklisted” for persistent pitching.Encouragement to confidently press send on pitches.Innovative PR strategies for gaining media coverage.Example of Dr. Ross Radusky’s creative pitch on Halloween candy.Unique angles and long-term PR thinking.Benefits of managing PR in-house and building lasting relationships with journalists.Strategies like offering to be a resource for future stories and providing samples or experiences.Visibility and representation for diverse entrepreneurs in the media.Personal journey of challenging the entrepreneurial narrative.Encouragement for diverse entrepreneurs to pitch themselves to major media outlets.Uncover the media spotlight without breaking the bank or needing an A-list endorsement! With the CPR method— Credibility, Point of View, and Relevance— you can craft newsworthy pitches that capture journalists’ attention and debunk the myth of a PR “blacklist.” Embrace your unique story, press send with confidence, and become the media darling you were meant to be. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, quizzes allow you to get more information about your audience while keeping them engaged, creating a win win for email nurturing later to increase your chances of making that sale! Don't miss this episode with quizz expert Linda Sidhu who has created quizzes that generated 6 figures in sales and more!Here’s What We Cover In the Episode and More:Linda’s transition from pharmaceutical sales to quiz strategist.Effectiveness of quizzes as lead magnets over social media.Overview of different quiz types— scored quizzes, personality quizzes, assessments, and e-commerce quizzes.Steps to create a successful quiz.Importance of a well-integrated email marketing system. Necessity of a follow up welcome series to nurture leads into customers.Strategies for targeting specific demographics with positive messaging.Use of tools like ChatGPT to streamline quiz creation.Introduction to Linda’s “Quiz to Cash Strategy.”The value of market research and creation of compelling quiz titles and questions. Tips on leveraging PR to gain media visibility.Explore the magic of quizzes and transform your lead generation game—just ask Linda Sidhu, the quiz queen who turned midlife crises into midlife advantages. Whether you’re in skincare or paddleboards, quizzes can be your marketing MVP, nurturing leads and boosting sales with personalized charm. Ditch the social media grind and let quizzes do the hard work, one engaging question at a time!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Linda Sidhu on LinkedIn: linkedin.com/in/linda-spence-sidhu-6485b054 &

What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the most CREATIVE PR campaigns on a budget to inspire you to build buzz around your brand even on a shoestring budget!Here’s What We Cover In the Episode and More:Crises are inevitable and can significantly impact a small business’s revenue and profitability.Common crises include negative online reviews, cyberattacks and health related issues.The necessity of preparation, including vulnerability assessments and crisis communication plans.The triple As— Acknowledge, Apologize, Act— and advises against the three Ds— Deny, Diminish, Deflect.Incentive PR tactics such as leveraging unique events and building strong relationships with journalists.Memorable campaigns like sending pizza-sized cookies to journalists and using visual stunts at airports. Power of authenticity and taking contrarian viewpoints to capture media attention.Maintaining a reputation for honesty and delivering compelling stories.Evolving media landscape, including the rise of AI in communications.How AI can automate routine tasks, freeing up time for genuine human connections.Value of unique, original voices. Being prepared and creative in crisis PR can not only help small businesses survive tough times but also can turn challenges into unique opportunities for growth and visibility. Additionally, these strategies can help differentiate themselves and cultivate robust relationships with journalists, even when operating with limited resources. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclassWatch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Oliver Aust on LinkedIn: linkedin.

From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you!Here’s What We Cover In the Episode and More:The difference between a story topic and a story angle.Three powerful angles: leveraging seasonal trends, commenting on major company news, and using community data or surveys.How to challenge industry norms, make bold predictions and tell heartwarming local stories.Leveraging current regulations and policies for relevant pitches.Using gift and product guides to expand your reach.How small business owners can get featured in top-tier media outlets without prior connections or a big budget. Mastering PR is about creating unique story angles and leveraging timely trends to stand out in the media landscape. By implementing these strategies, anyone can transform from an unknown entity to a sought-after industry expert in just 30 days.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food, travel, and Asian culture Host & Journalist seen on Eater LA, CNN, Food Network, Netflix, KTLA, and more! Tune in and be warned--you might get hungry after listening to this episode!Here’s What We Cover In the Episode and More:The advantages of freelance writing, including the freedom to pitch stories to multiple editors and showcase diverse culinary cultures.Seamless connection between food and travel journalism.Challenges of creating seasonal and engaging content.Current trends in the food industry.Tips for crafting effective pitches, emphasizing clarity, personalization, and relevance.Follow up etiquette and provide value to recipients. Kristie’s favorite dining spots, including a unique home-based Malaysian food service in LA.Unconventional stories such as the alleged boba shortage during COVID.The worlds of food and travel journalism offer unique opportunities to explore diverse cultures through cuisine. By understanding the economic pressures on small businesses and the true costs behind dining experiences, consumers can make more informed choices and support local enterprises. Additionally, effective pitching and PR techniques are necessary for both journalists and small businesses to create meaningful connections and share compelling stories with the world. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Kristie Hang on Instagram: https://www.instagram.com/kristiehang/?hl=en   TikTok: https://www.tiktok.com/@kristiehang?lang=en Check out her website: