Small Business PR

Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you won’t want to miss!Here’s What We Cover In the Episode and More:Strategies for small businesses to succeed on Faire.Key insights from retail expert Moni Ainslie.Tactics to reach retailers without trade shows. Cost-effective approaches to Faire fees. Signs your business is ready for wholesale. Best practices for product listing optimization.Using PR and reviews to build credibility.Proven pricing strategies for wholesale success. Tips for nurturing retailer relationships.Expert advice for scaling in the wholesale market.Want your products into top wholesalers like Faire? Expert Moni Ainslie says, start with retailer-friendly listings, not just a copy-paste of your Shopify. Think like a buyer—showcase irresistible packaging, top-notch photos, and seasonally relevant keywords. And above all, nurture those retailer relationships; they’re your key to scaling without the costly trade shows. The path to wholesale success isn’t magic—it’s strategic preparation.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Moni Ainslie’s social media pages: Website: https://www.koopslieconsulting.com/LinkedIn: linkedin.com/in/monikakupczakainslie 

Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales.Here’s What We Cover In the Episode and More:Effective strategies for small businesses to pitch products to editors.Role and responsibilities of a shopping editor in selecting products for features.Significance of high-quality product presentation and website design.Tips for crafting a compelling and unique pitch.Timing considerations for pitching, especially for seasonal gift guides.Follow-up etiquette and best practices after initial pitches.The value of offering product samples to enhance coverage chances.Building genuine relationships with editors and journalists for better outreach.Remember, successful pitching is all about relevance, a unique angle, and a touch of that genuine connection. Whether you’re offering a thoughtfully crafted product or reaching out to editors who share your story, there are always ways to make an impact!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Neha Tandon’s social media page: Instagram: https://www.instagram.com/ohheyitsneh/

From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business owner, CEO, or entrepreneur as it will help clarify your message and position you properly for big opportunities without pay to play!Here’s What We Cover In the Episode and More:PR is about effective brand communication beyond features. Introduction to the CPR Method (Credibility, Point of view, Relevance). Importance of specificity and relevance in pitches. Practical example of specificity using the “onion layer” metaphor.Crafting concise, engaging subject lines. Relevance as a way to capture attention quickly.  Tips for targeting pitches with one strong angle.Encouragement to approach pitches as specific “puzzle pieces.” To land PR features, you need specificity and relevance—the dynamic duo that make pitches pop. Think of specificity as the hook that digs in deep, while relevance is the line that reels in interest. A pitch that’s too general? It’s like serving soup without salt—no one’s biting. Nail these two, and you’ll have editors saying, “Tell me more!” Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured!Here’s What We Cover In the Episode and More:Trae Bodge’s background and expertise How to create effective gift guides Tips for pitching products to writers Importance of product samples and packaging Affiliate links and discount strategies  Building relationships with lifestyle writersOptimizing PR efforts for holiday seasons Getting into holiday gift guides isn’t about shouting louder; it’s about standing out smarter. Nail your pitch with concise, to-the-point emails that highlight what makes your product irresistible. Show up with eye-catching packaging and a story that wows, not overwhelms. Remember, it’s not about  selling to everyone, it’s about being unforgettable to the right people.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Trae Bodge on: Instagram: https://www.instagram.com/truetrae/?hl=enSubstack: https://traebodge.substack.com/p/welcome-to-my-substack-september Twitter: https://x.com/truetrae YouTube: https://www.youtube.com/channel/UCS7NmNEmi1Qs1IhtxOf7xAwTikTok: https://www.tiktok.com/@tipswithtrae Visit her website: https://truetrae.com/   

Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority so you can get more sales, SEO, and credibility!Here’s What We Cover In the Episode and More:Reads actual poorly written podcast pitches receivedCommon mistakes found in these pitches The importance of personal relevance and not delegating pitches to agencies Need for specificity and relevance in pitches How to focus pitches on the podcast’s audience, not just self-promotion Suggestions on how to improve podcast pitching strategiesThe worst podcast pitches aren’t just bad—they’re like a one-sided date where all you do is brag, ignore the other person’s interests, and then wonder why you got ghosted. If you can’t take five minutes to personalize your pitch, why should I spend 50 interviewing you? Remember, if your pitch looks like a copy-paste, it’ll land in the recycle bin faster than a bad subject line. Specificity wins hearts (and bookings), while generic fluff gets you a one-way ticket to “delete.” Be relevant, be real or be forgotten!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Ever wanted to get your product into a magazine like Marie Claire, People,  or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know the journalist or outlet! Tune in as shopping/commerce writer, Emily Cieslak, talks about all the ways a small business can get their indie brands into these outlets!Here’s What We Cover In the Episode and More:Insights on writing buying guides, focusing on SEO, product selection and expert input. How to pitch products for editorial features, including preparation and timing. Common mistakes in pitching, such as irrelevant pitches. Tips on making pitches stand out:  uniqueness, inclusivity, sustainability. Effective pitching techniques, from subject lines to follow ups. The impact of strong PR strategies on small brands.  Getting into shopping, product or gift guides is all about knowing your audience – and by audience, I mean the editors. Do your homework:  tailor each pitch to the publication, highlight your product’s unique angle and align it with current trends like sustainability or inclusivity. Keep it short, sweet and relevant, because editors are like shoppers themselves— they love a good deal, but hate wasting time on irrelevant pitches. Finally, be persistent but not pushy; remember, you’re building relationships, not just getting a feature. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Emily Cieslak on: Instagram: https://www.instagram.com/emilycieslak/?hl=en Visit her website: https://emilycieslak.yourwebsitespace.com/  Connect with her on LinkedIn: linkedin.com/in/emilykcieslak 

If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks like. I'm joined by business strategist Jereshia Hawk as she shares her journey of building her business from zero to 1 million+ a year in revenue and why she decided to take a step back by taking a 7 month sabbatical at the height of her business growth.Here’s What We Cover In the Episode and More:Jereshia’s decision to take a planned sabbatical at the height of her career Key themes like internalized capitalism, burnout, and redefining success Jereshia’s business journey and how she planned her seven-month sabbatical The role of money mindset and discovering the concept of “enough” Shifts in business priorities and how personal growth played a role Value of agency, defining success, and healing through business Tips for managing stress, personal boundaries, and self-care as a business owner Taking a sabbatical isn’t stepping away from success; it’s recharging your superpowers. Remember, burnout doesn’t make you a hero— balance does. So ditch the guilt and embrace the break; your best work is waiting on the other side of rest!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Jereshia Hawk on: Instagram: https://www.instagram.com/jereshiahawk/ Visit her website: https://www.jereshiahawk.com/   Connect with her on LinkedIn:  linkedin.com/in/jereshiahawk Listen to her podcast: https://www.jereshiahawk.com/podcast/ 

If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYTimes can catapult your business into a household name, and the best part is that it is NEVER TOO LATE to pitch for gift guides. Journalists write gift guides ALL YEAR ROUND, even one week before Christmas and even AFTER Christmas, so do not delay and start pitching your product now for gift guides to get the same incredible results as our PR members! Hear it directly from a journalist the who, what, when, where, and how of all things gift guides!Here’s What We Cover In the Episode and More:Importance of service journalism in product reviews Planning for seasonal stories and gift guides Insights on pitching products for various occasions like Father’s Day, holidays The significance of SEO and content strategy in commerce reporting Process of curating and updating gift guidesRelevance of small businesses in commerce content Tips on how small businesses can get featured in major publications Role of affiliate programs and partnerships in securing coverageTiming and best practices for pitching products to media outlets Differences between organic coverage and paid  placementsSubject line and pitch content advice for successful media outreachJust like last-minute shoppers, editors are always hunting for the perfect pick. Pitching late is like finding the only open spot on Christmas Eve— it might just be the golden ticket. Remember, even Santa takes requests up until the last minute!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groupsFollow Victoria Giardina on:New York Post: https://nypost.com/author/victoria-giardina/ Instagram: https://www.instagram.com/victoriagiardina/?hl=en

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to finally make PR a priority in your business. Listen in as she shares how PR not only helped her grow sales and SEO, but also helped her hire staff, open a brick and mortar store and launch a bookfair with the media wins she got through the methods she learned in our program!Here’s What We Cover In the Episode and More:Kim’s journey from passion project to impactful businessHow Kim shattered limiting beliefs about PR and business success Achieving  national media coverage through PR, including major outlets like Fox News, New York Post and Women’s DayThe role of relevance in successful PR pitches Importance of follow up and building relationships with journalists Leveraging PR skills to grow other areas of business, including partnerships and community events Overcoming imposter syndrome and building confidence through PR Kim’s upcoming goals:  national platform launch, holiday season pitches and book fair preparationsBy mastering the art of relevance and persistence, you can get featured all year long. Just like Kim, don’t limit yourself to big holidays or trending seasons. Follow up, get creative with your pitches, and stay tuned into what’s happening in the world. Remember: It’s not about selling— it’s about being the story the world wants to hear.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.  Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groupsFollow Kimberly Behzadi on:Read It & Eat Bookshop & Boxes: https://www.readitandeatbox.com/ Connect with her on LinkedIn: linkedin.com/in/kimbehzadi 

As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey with my mom, I have shared very openly my relationship to re-defining my relationship with money, success, self worth, and how I believe our marketing should be a reflection of our core values. Recently, I attended an event that was very bro marketing which not only lacked any diversity at all, but prioritized MORE IS ALWAYS BETTER and this made me want to record an episode on my reflections on this. Although we live in a world where sometimes the loudest voices get heard or valued, may this episode be an invitation to give yourself permission to define success on your own terms.Here’s What We Cover In the Episode and More:Reflection on a $5000 business event experience Diversity issues and lack of representation at the event Focus of the event on selling businesses, not just growthHigh-pressure sales tactics and lack of transparencyPersonal misalignment with extreme capitalist business strategies Value in a more nuanced definition of success Importance of balancing revenue growth with personal well-being and impact Emphasis on bringing humanity back into marketing Encouragement to reflect on personal business goals and valuesAttending a high-cost business event full of aggressive upselling and lacking diversity was a wake up call— authenticity and integrity in business far outweigh any superficial revenue growth. The event’s narrow focus on preparing businesses for sale, while sidelining valuable voices, only solidified my belief that success isn’t about relentless hustle but about genuine connections and meaningful progress. Let’s ditch the cookie-cutter capitalist paradigm and embrace a more nuanced, human-centered approach to business growth. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.  Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups