Small Business PR Why It's Never Too Late To Pitch Gift Guides w/ Shopping Editor Victoria Giardina
If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYTimes can catapult your business into a household name, and the best part is that it is NEVER TOO LATE to pitch for gift guides. Journalists write gift guides ALL YEAR ROUND, even one week before Christmas and even AFTER Christmas, so do not delay and start pitching your product now for gift guides to get the same incredible results as our PR members! Hear it directly from a journalist the who, what, when, where, and how of all things gift guides!
Here’s What We Cover In the Episode and More:
- Importance of service journalism in product reviews
- Planning for seasonal stories and gift guides
- Insights on pitching products for various occasions like Father’s Day, holidays
- The significance of SEO and content strategy in commerce reporting
- Process of curating and updating gift guides
- Relevance of small businesses in commerce content
- Tips on how small businesses can get featured in major publications
- Role of affiliate programs and partnerships in securing coverage
- Timing and best practices for pitching products to media outlets
- Differences between organic coverage and paid placements
- Subject line and pitch content advice for successful media outreach
Just like last-minute shoppers, editors are always hunting for the perfect pick. Pitching late is like finding the only open spot on Christmas Eve— it might just be the golden ticket. Remember, even Santa takes requests up until the last minute!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups
- Follow Victoria Giardina on:
- New York Post: https://nypost.com/author/victoria-giardina/
- Instagram: https://www.instagram.com/victoriagiardina/?hl=en