Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode I’m joined by HuffPost’s Wellness Reporter, Jillian Wilson, to discuss positioning yourself as an expert and getting featured in the media no matter what stage of business you’re in! We cover: -Freelance journalists vs specific outlet editors -Preferred email pitch etiquette -Email subject line do’s and dont’s-What to prioritize in the first paragraph of your pitch -What makes someone an expert in their field -Social media followup etiquette Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDo you ever wonder how you can get your business featured in a gift guide or product guide?My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it!Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others. Margaux also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.We are digging into what founders need to know about pitching products, what the ideal timeline is for pitching, pitching do’s and don’ts and so much more.If you want to get the scoop on what it really takes to get into a gift guide for any given holiday throughout the year, tune in to this episode!I would love to connect on Facebook or Instagram! You can find me @gloriachoupr.Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessI’m all about sharing the best FREE tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tools that you need to be using, and I’m sharing them in this episode. The best part is, all of these resources are free! TOPICS WE COVER IN THIS EPISODE: Google News Alerts-what, why, and how yo use Why you should sign up for HARO and how to use it efficiently How to easily connect with journalists Why you should publish on Medium as well as your own blog Hashtags you need to be following on Twitter to simplify pitching The #1 Facebook group you need to joinResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessToday I’m speaking with star PR Starter Pack student Kimberly Behzadi, founder of Read it & Eat Box. This fearless small business owner pushed through imposter syndrome and industry norms to prioritize PR to grow her business and has since been featured on 15+ niche, local, and national media outlets, formed strategic partnerships with other small businesses, hosted an incredibly successful popup, and has even opened a brick and mortar location! In this episode we’re discussing:•How the smallest, earliest stage businesses can get featured for free and diminish imposter syndrome •The different types of media coverage and their unique benefits •The importance of relationship building with journalists and how social media majorly simplifies that aspect•Tips to find the relevance piece for every single pitch you writeResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessToday I’m joined by Gwen Lane, a content creator turned Creator Coach with 18+ years of marketing experience. In this episode we discuss:How product brands can work with influencers this upcoming holiday season The best ways to reach out for these partnerships An insider look at what goes on bts for the creator Business fundamentals that never change Budget, contracts, and things to keep in mind Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessQ4 is here which means you’re doing everything you can for this holiday season to smash your 2023 revenue goals and keep the momentum going in 2024! Holiday PR is what’s going to help you stand out from your competition this season so you don’t have to compete over who’s reels are more aesthetic.In this episode, well established gift guide editors are sharing their thoughts on your gift guide specific questions! How to pitch services and unconventional products for gift guidesAre samples required to sendDo’s and dont’s in your pitch How to pitch for gift guides all year round Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you are a small business owner who is ready to start hacking your own PR, this is the episode for you.TOPICS WE COVER IN THIS EPISODE: What humility of a founder looks likeThe mindset shift that needs to take place before pitchingThe problem with being preoccupied with the outcome instead of focusing on the processHow to pitch yourself as an expert with little to no experienceTurning rejections into articlesDo’s and Don’ts of pitchingResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow T'Nisha on Instagram - http://www.instagram.com/blaque.incVisit the Blaque Movement Website - https://www.blaquemovement.space/If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode I joined Jacqueline Snyder and Minna Khounlo-Sithep, hosts of The Product Boss Podcast, to discuss how product founders can not only increase visibility and sales this upcoming holiday season, but learn how to successfully pitch themselves all year round for any opportunity. How I developed my signature CPR pitching method and how even the smallest, newest businesses can apply it The exact things journalists want to hear from founders when being pitched How to make your pitch relevant for any and every angle and think outside the box The opportunities pitching holds beyond a press feature Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode I cover: The FIRST thing you must do before you even begin pitching Removing the emotions and drama from the pitching process How to layer specificity to increase relevance The most effective journalist-follow up method Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessOne of our biggest guests to date,  the media powerhouse with 23+ years of media experience, Amy Goodman is back this week for pt 2! Key Points: -What’s going on bts when a journalist doesn’t respond to your pitch -How to become a reliable source-Pitching timelines and deadlines to watch out for: TV vs digital print-Holiday gift guide specific tips -What happens ‘after’ you get booked for a feature Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).  Go to gloriachoupr.com/masterclass to watch for free!