Small Business PR What is a Gift Guide and Why It’s the Holy Grail of Sales for Small Biz Owners with Margaux Lushing
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Do you ever wonder how you can get your business featured in a gift guide or product guide?
My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it!
Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others.
Margaux also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.
We are digging into what founders need to know about pitching products, what the ideal timeline is for pitching, pitching do’s and don’ts and so much more.
If you want to get the scoop on what it really takes to get into a gift guide for any given holiday throughout the year, tune in to this episode!
I would love to connect on Facebook or Instagram! You can find me @gloriachoupr.
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources: