Small Business PR How to Position Yourself as an Expert and Get Featured in the Media w/ Health and Wellness Journalist Jillian Wilson
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In this episode I’m joined by HuffPost’s Wellness Reporter, Jillian Wilson, to discuss positioning yourself as an expert and getting featured in the media no matter what stage of business you’re in!
We cover:
-Freelance journalists vs specific outlet editors
-Preferred email pitch etiquette
-Email subject line do’s and dont’s
-What to prioritize in the first paragraph of your pitch
-What makes someone an expert in their field
-Social media followup etiquette
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources: