Fitt Insider

Healthcare startup hits unicorn status after a $130M raise and scales nurse advocate care nationwide. A major weight-loss brand teams with a streaming strength platform to add guided workouts and menopause support. A lawsuit over biomarker claims spotlights tension between measured lab data and algorithmic inferences in diagnostics.

Apple shutters its AI health coach project after falling behind faster competitors. Oura files for AR smart glasses that display live health data and use ring gestures for control. A telehealth firm pulls a compounded oral GLP-1 amid regulatory scrutiny and a patent lawsuit, highlighting tensions between access and drugmakers.

Geoff Cook, CEO of Noom — leading the shift from a behavior-change app to a clinical health platform. He talks about combining personalized coaching with GLP-1 medications and diagnostics. They discuss microdosing GLP-1s, using medication as a catalyst for habit change, blood testing to prove outcomes, and building a Duolingo-like habit loop.

A quick rundown of a new compounded GLP-1 pill option and the legal fight it sparked with a major pharma company. A $50M+ initiative launches to fund injury prevention and performance research focused on female athletes. A look at industry shifts as Peloton stumbles while a running brand posts its ninth year of growth, signaling changing consumer fitness habits.

New class formats combine strength, mobility and cardio as fitness studios chase more athletic participants. A major sports brand splits out a training business to speed functional-training product development. A high-growth clinic model collapses under heavy fixed costs and rapid expansion. A sizable fund closes to back culture-led, consumer wellness brands.

A rapid rundown of new health startups and funding moves. Lotus Health AI raises $41M to scale a free, sponsor-funded primary care app with doctors in the loop. Midi Health lands $100M and expands from menopause into metabolic and musculoskeletal care. Fitbit founders launch Luffu to organize family and pet health data and reduce caregiver mental load.

A quick tour of a London preventative health club that turns longevity into social rituals. Nike revives ACG as a standalone trail-focused brand with new athletes and a Beijing retail Basecamp. Peloton trims staff amid disappointing AI hardware sales and a $100M cost-cutting push. A startup backed by a tech founder raises funds to build tech-enabled rental housing centered on wellness.

Michelle Larivee, founder and CEO of WTHN, modernizes acupuncture and TCM with studios, products, and major retail partnerships. She talks about making ancient healing accessible, education to break down myths, an omnichannel studio-plus-product model, partnerships with Ulta and Canyon Ranch, and plans for national expansion and hospitality and corporate wellness integrations.

A Super Bowl ad frames preventive care as a luxury and stirs debate about health access. A startup raises funding for a daily lung-health system backed by Mount Sinai research. A supplement brand names a major ambassador while a prominent entrepreneur publicly questions supplement evidence and credibility.

A rapid roundup of health tech moves, including a major acquisition that expands AI care into Germany’s reimbursement system. A large study reveals U.S. women often miss perimenopause symptoms like fatigue, mood shifts, sleep and digestive changes. Coverage of the first FDA-cleared human trial using partial cellular reprogramming to target glaucoma and advance longevity research.