Fitt Insider Fitbit founders launch Luffu, Midi scales women's health, Lotus flips primary care
Feb 4, 2026
A rapid rundown of new health startups and funding moves. Lotus Health AI raises $41M to scale a free, sponsor-funded primary care app with doctors in the loop. Midi Health lands $100M and expands from menopause into metabolic and musculoskeletal care. Fitbit founders launch Luffu to organize family and pet health data and reduce caregiver mental load.
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Free Primary Care Via Sponsorships
- Lotus Health AI offers primary care free to consumers by monetizing through app sponsorships instead of patient billing.
- The app uses clinician review plus AI to reduce admin burden and make AI the front door to care.
Doctor-In-The-Loop With AI
- Lotus uses a one-to-care model where clinicians review synchronized records, labs, and wearable data to manage treatment and refills.
- This doctor-in-the-loop approach aims to rebuild trust while addressing clinician burnout through AI efficiency.
Women's Health Beyond Menopause
- MidiHealth expanded from menopause into broad women's care and now treats 25,000+ patients weekly across all 50 states.
- The company plans metabolic and MSK pathways and will use AI to improve efficiency and personalization.