

Building Scale
Will Foret, Justin Neagle
We interview successful Architecture, Engineering, and Construction (AEC) business leaders to learn how they use people, processes, and technology to scale their businesses.
Episodes
Mentioned books

Oct 28, 2025 • 45min
Empowering Employees: A New Era in Interior Design with Marcy Sagel - MSA Interiors
Marcy Segal of MSA Interiors joins the episode to discuss the significance of diverse revenue streams and her journey in the AEC industry. She provides an overview of MSA Interiors, highlighting their employee focus, future plans, and new training programs. Marcy shares insights on value engineering, client collaboration, and leveraging in-house capabilities. Reflecting on lessons from the 2008 financial crisis, she emphasizes the importance of embracing diverse projects and community engagement in design. The conversation explores resilience, team input, and the role of caregiving experience in leadership. Marcy also discusses the benefits of entrepreneur groups and EO, concluding with advice on seeking and acting on guidance.
Connect with Marcy Sagel -
LinkedIn: https://www.linkedin.com/in/marcysagel/
Website: www.msainteriors.com
Email: marcy@msainteriors.com
Connect with Justin & Will -
Will's LinkedIn: https://www.linkedin.com/in/willforet/
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Learn More & Connect With Spot Migration -
Website: https://www.spotmigration.com
LinkedIn: https://www.linkedin.com/company/spot-migration
Facebook: https://www.facebook.com/spotmigration
YouTube: https://www.youtube.com/c/Spotmigration
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:00) Introduction and the importance of diverse revenue streams
(1:26) Guest introduction: Marcy Segal of MSA Interiors
(2:19) Marcy Segal's journey and overview of MSA Interiors
(6:20) Employee focus, future plans, and launching new training programs
(11:12) Value engineering, client collaboration, and in-house capabilities
(18:41) Lessons from the 2008 financial crisis and embracing diverse projects
(25:21) Impact, empathy, and community engagement in design
(29:00) Resilience in business and encouraging team input
(33:47) Leveraging caregiving experience in leadership
(37:18) Entrepreneur groups and the benefits of EO
(42:22) Final advice: Seeking and acting on advice

Oct 21, 2025 • 56min
Building a Legacy: Making It Work 3 Generations Deep with Grant Holdsworth - Holdsworth Construction
In this conversation, Grant Holdsworth, a third-generation builder and owner of Holdsworth Construction, shares his journey in the construction industry, emphasizing the importance of hands-on experience, the transition into the family business, and the challenges of scaling operations. He discusses the evolution of the company from primarily residential projects to a balanced approach that includes commercial work, highlighting the significance of custom millwork as a unique selling point. Grant also delves into the implementation of EOS (Entrepreneurial Operating System) to improve accountability and efficiency within the business, and he offers valuable advice for future generations in the industry.
Connect with Grant Holdsworth -
LinkedIn: https://www.linkedin.com/in/grant-holdsworth-252b42135/
Website: www.holdsworthconstruction.com
Connect with Justin & Will -
Will's LinkedIn: https://www.linkedin.com/in/willforet/
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Learn More & Connect With Spot Migration -
Website: https://www.spotmigration.com
LinkedIn: https://www.linkedin.com/company/spot-migration
Facebook: https://www.facebook.com/spotmigration
YouTube: https://www.youtube.com/c/Spotmigration
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:00) Introduction to Grant Holdsworth and podcast mission
(2:20) Grant Holdsworth's background and journey in the family business
(9:00) Evolution of the family business and project types
(14:00) The craftsmanship of the mill shop and custom woodworking
(21:05) Streamlining construction processes and managing client decisions
(27:55) Consequences and management of project delays
(34:08) Implementing the Entrepreneurial Operating System (EOS)
(39:53) Adapting to leadership and structural changes in a family business
(47:44) Recognizing growth opportunities and the value of structured meetings
(53:27) Final advice and closing thoughts

Oct 14, 2025 • 43min
Empowering Women in Construction: The Move Over Bob Initiative with Kate Glantz
Kate Glantz discusses the Move Over Bob initiative, highlighting its cultural impact and the success of their first magazine issue aimed at reframing construction careers for young women. The episode explores the influence of teen magazines, the multifaceted lifestyle in construction, and the importance of representation. Kate addresses challenges like social media skepticism and workforce shortages in schools, while emphasizing the success of organic outreach and print materials. The conversation covers expanding the initiative, building a production arm, and engaging with general contractors to challenge gender stereotypes. Kate shares insights on community, industry support, and the importance of advocacy for women in construction.
Connect with Kate Glantz -
LinkedIn: https://www.linkedin.com/in/kateglantz/
Website: https://moveoverbob.com/Email: kate@moveoverbob.com
Connect with Justin -
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Spot Migration: https://www.spotmigration.com
NCBOI: https://ncboi.org/
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:25) Introduction and shout out to Karen at Ace
(0:51) Move Over Bob initiative, first magazine issue, and cultural shifts in construction
(2:06) Kate Glantz's initial conversation and success of the first magazine issue
(3:21) Impact of teen magazines and reframing construction careers for young women
(4:32) Multifaceted lifestyle and representation in construction
(5:29) Reaching young women and the concept of a teen magazine for trades
(6:10) Creative process and initial skepticism about a print magazine
(7:17) Challenges with social media and workforce shortage in schools
(8:20) Organic outreach, distribution success, and the longevity of print materials
(10:06) Expanding Move Over Bob initiative and addressing labor shortage
(11:32) Building a production arm, digital content, and addressing gender stereotypes
(14:04) Engaging with general contractors, historical gender roles, and marketing trades
(17:28) Tools, techniques, and marketing to solve labor shortage
(17:59) How Kate and Angie met and their backgrounds
(21:02) Building Move Over Bob together and embracing purpose-driven work
(24:04) Breaking the status quo and reception to the Move Over Bob initiative
(33:50) Importance of community, representation, and goals for Move Over Bob
(38:38) Industry support, advocacy, and allyship for women in construction
(41:30) Closing remarks and contact information
(41:56) Sponsor: Ace

Oct 7, 2025 • 1h 2min
Seeing Blind Spots & Avoiding Expensive Mistakes with Matt Chitwood - Pivium
Matt Chitwood shares his journey in the AEC industry and Pivium's challenges. He discusses their recent warehouse move, leadership changes, and balancing tradition with innovation. Matt shares insights on family dynamics, accountability in delegation, and hiring practices in family businesses. He explores leadership, managing personality traits, and the importance of an effective board, including lessons from tough advice. The episode also covers navigating technology challenges, risk assessments, and engaging with the local business community. Matt also underscores the value of networking.
Connect with Matt Chitwood -
LinkedIn: https://www.linkedin.com/in/matthewchitwood/
Website: https://www.pivium.com/
Connect with Justin & Will -
Will's LinkedIn: https://www.linkedin.com/in/willforet/
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Learn More & Connect With Spot Migration -
Website: https://www.spotmigration.com
LinkedIn: https://www.linkedin.com/company/spot-migration
Facebook: https://www.facebook.com/spotmigration
YouTube: https://www.youtube.com/c/Spotmigration
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:00) Introduction and guest Matt Chitwood
(2:25) Matt's entry into the AEC industry and Pivium's challenges
(6:23) Warehouse move and leadership changes at Pivium
(11:14) The role of tradition and innovation in scaling
(17:55) Handling family dynamics and avoiding stagnation
(23:16) The significance of accountability in delegation
(28:16) Incorporating hiring and family business practices
(31:33) Leadership and managing personality traits
(34:08) The creation and influence of a board
(38:59) Strategies for building an effective board
(44:25) Learning from tough board advice
(48:09) Navigating technology challenges in business
(51:36) Risk assessments for business continuity
(54:30) Matt's advice to his younger self
(55:49) Engaging with the local business community
(57:22) The importance of networking
(58:25) Contacting Matt Chitwood
(59:45) Matt's final insights on community in business
(1:00:48) Hosts' closing thoughts on community value
(1:01:33) Recap and final call to action
(1:01:51) Outro

Sep 30, 2025 • 43min
Hijacking The Reward System to Change Your Life and Business with Michelle Rutkowski - MOR Studio
Michelle Rutkowski delves into her architectural journey and the foundation of MOR Studio, focusing on the intricate balance between business growth and personal life. She explores the role of dopamine in motivation and the reward system, detailing the four pillars of reward: connection, discovery, movement, and rest, with practical applications for AEC businesses. The discussion extends to the biological underpinnings of productivity and team dynamics, including the neuroscience of endorphins. Michelle shares personal insights on dopamine regulation, emphasizing the design of spaces that foster community engagement and minimize distractions, integrating the reward system into architectural design.
Connect with Michelle -
LinkedIn: https://www.linkedin.com/in/michelle-rutkowski-aia-leed-ap-645b9814/
MOR Website: https://www.morstudio.net
MDB Website: https://www.mydopamineblueprint.com
Connect with Justin -
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Spot Migration: https://www.spotmigration.com
NCBOI: https://ncboi.org
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:00) Introduction to Michelle Rutkowski and the reward system
(2:33) Michelle's journey into architecture and founding MOR Studios
(6:59) Balancing business growth with personal life and understanding the reward system
(10:53) The impact of dopamine on motivation and the reward cycle
(15:18) The four pillars of reward: Connection, discovery, movement, and rest
(18:19) Practical examples of the reward system in AEC businesses
(20:12) Biological basis of productivity and team dynamics
(23:29) Neuroscience behind endorphins, mu opioid receptors, and visioning
(25:04) Personal experience with dopamine regulation
(27:32) The plasticity of the reward system and overcoming addiction
(29:46) Leveraging the reward system for healthier lifestyle choices
(31:07) Designing spaces for community engagement and reducing distractions
(33:22) Integrating the reward system into architectural design
(37:02) The experience and impact of well-designed spaces
(38:16) Strategies for creating engaging architectural spaces
(40:54) Closing thoughts and contact information

Sep 23, 2025 • 53min
Connecting the Dots for Communication Systems in Buildings with Jon Szeliga - Engineering Wireless Services
Jon Szeliga joins to discuss his transition from technical roles to sales and his work with Neutral Host Signal Source services. He emphasizes the critical role of wireless infrastructure in modern venues and the importance of educating clients during the sales process. Jon shares strategies for hiring and training sales teams and addresses challenges in AEC industry sales. The episode covers ensuring cellular coverage for safety, radio frequency challenges in LEED-certified buildings, and budgeting for cellular systems. Jon explains compliance with Carrier and FCC standards, safety considerations, and design protocols. He explores AI's role in the AEC industry and offers reflective advice on adopting new technologies.
Connect with Jon Szeliga -
LinkedIn: https://www.linkedin.com/in/jonszeliga/
Website: https://engineeringwireless.com/
Phone: jszeliga@engineeringwireless.com
Connect with Justin & Will -
Will's LinkedIn: https://www.linkedin.com/in/willforet/
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Learn More & Connect With Spot Migration -
Website: https://www.spotmigration.com
LinkedIn: https://www.linkedin.com/company/spot-migration
Facebook: https://www.facebook.com/spotmigration
YouTube: https://www.youtube.com/c/Spotmigration
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:00) Introduction to Building Scale and guest Jon Szeliga
(2:25) Overview of Neutral Host Signal Source services
(3:12) Jon Szeliga’s career transition from technical roles to sales
(8:59) Role of wireless infrastructure in modern venues
(10:09) Educating clients in the sales process
(12:29) Strategies for hiring and training sales teams
(16:13) Navigating challenges in AEC industry sales
(20:19) Ensuring cellular coverage for safety and emergencies
(22:54) Radio frequency challenges in lead certified buildings
(24:51) Budgeting for cellular systems and emergency response
(28:24) Compliance with Carrier and FCC coverage standards
(31:29) Safety considerations in radio frequency infrastructure
(34:34) Protocols for radio frequency exposure and tower safety
(41:34) Design considerations for cellular infrastructure
(43:34) Shared infrastructure and antenna technology
(44:23) Utilizing technology for design and testing
(47:02) Lessons learned from adopting new technologies
(49:01) Exploring AI in the AEC industry
(50:14) Reflective advice and final thoughts
(52:22) Sponsor: [Insert Sponsor Name] & Closing remarks

Sep 9, 2025 • 39min
Big Opportunities & Common Tax Mistakes For Contractors with Cody Daniels - Builders Tax Group
Cody Daniels shares his knowledge and strategies for tax in the construction sector and reflects on his entrepreneurial journey. He discusses the benefits and challenges of running a business, the importance of community, and managing strong personalities. Topics include common tax mistakes, construction accounting strategies, and compliance issues with retirement plans. Cody highlights the significance of EOS, quarterly goals, and balancing core tasks with growth and technology. He explores AI's impact on construction and accounting, business survival rates, and misconceptions about accounting and IT services, offering advice for contractors on tax management.
Connect with Cody Daniels -
LinkedIn: https://www.linkedin.com/in/cody-daniels-btg/
Website: https://www.builderstaxgroup.com/
Connect with Justin -
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Website: https://www.spotmigration.com
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:00) Cody Daniels' approach to sales and scaling in the construction industry
(1:10) Introduction of podcast hosts and mission focus on people, process, and technology
(1:59) Cody Daniels' background and entrepreneurship journey in the built environment
(6:17) Benefits and challenges of running a construction business
(10:27) The role of community and strong personalities in the construction industry
(11:13) Common tax mistakes and strategies in construction accounting
(17:42) Retirement plans and compliance issues in construction accounting
(21:58) Implementing EOS and the importance of quarterly goals in entrepreneurship
(24:32) Balancing core tasks with growth and technology in AEC businesses
(27:07) Impact of AI on the construction industry and accounting
(29:10) Construction business survival rates and the role of accountants
(31:23) Misconceptions and ROI of accounting and IT services in construction
(34:23) Closing advice for contractors on tax management and accounting
(37:11) Contact information for Cody Daniels and final thoughts

Aug 26, 2025 • 51min
Urban Development and Architectural Innovation with Brian Cassidy of CCBG Architects
Brian Cassidy shares insights into his early career and his role at CCBG Architects, delving into the company's culture and its impact on Downtown Phoenix's transformation. He discusses lean operations, management strategies, and the evolution of Roosevelt Row, alongside investment strategies for downtown revitalization. The conversation touches on marketing, hiring, and the Phoenix Community Alliance's influence. Brian addresses urban development challenges, affordable housing, and community advocacy, highlighting historical renovations and infrastructure issues. He explores remote work's effect on work-life balance, future city planning, and technology's role in architecture, including AI, automation, and the significance of CAD and 3D modeling.
Connect with Brian Cassidy -
LinkedIn: https://www.linkedin.com/in/briancassidyccbg/
Website: https://www.ccbgarchitects.com/
Phone: 602-258-2211
Connect with Justin & Will -
Will's LinkedIn: https://www.linkedin.com/in/willforet/
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Learn More & Connect With Spot Migration -
Website: https://www.spotmigration.com
LinkedIn: https://www.linkedin.com/company/spot-migration
Facebook: https://www.facebook.com/spotmigration
YouTube: https://www.youtube.com/c/Spotmigration
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:00) Introduction and Brian Cassidy's early career
(1:51) Brian Cassidy's background and CCBG Architects
(4:14) CCBG's company culture and Downtown Phoenix transformation
(7:42) CCBG's lean operations and management approach
(10:37) Roosevelt Row's evolution and downtown investment strategies
(16:29) Marketing, hiring, and Phoenix Community Alliance's role
(20:37) Addressing affordable housing and community advocacy
(23:05) Urban development challenges and Warehouse District revitalization
(25:08) Historical renovations and infrastructure challenges in urban areas
(30:44) Remote work's impact and promoting work-life balance
(35:42) Future city planning and leveraging technology in architecture
(41:28) AI, automation, and modernization in the AEC industry
(46:13) Prefabrication and the importance of CAD and 3D modeling skills
(48:06) Contact information and Phoenix growth potential
(49:02) Closing remarks and call to action
(50:09) Sponsor: IT cybersecurity strategy
(50:27) Final sign-off

Aug 19, 2025 • 58min
Value Systems: The Secret to Building a Legacy Firm with Eddie Jones - Jones Studio
Eddie Jones shares his architectural journey, from his education to founding Jones Studio. He reflects on his early career and significant projects, including the St. Louis (now Arizona) Cardinals training facility and the Scottsdale Museum of Contemporary Art exhibit. Eddie discusses the Mariposa land port of entry project and the studio's growth. He provides insights into succession planning and transitioning roles within the studio, emphasizing his evolution from architect to business leader.
Connect with Eddie Jones -
LinkedIn: https://www.linkedin.com/in/jonesstudioinc/
Website: https://jonesstudioinc.com/
Instagram: https://www.instagram.com/jones.studio/
Connect with Justin & Will -
Will's LinkedIn: https://www.linkedin.com/in/willforet/
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Learn More & Connect With Spot Migration -
Website: https://www.spotmigration.com
LinkedIn: https://www.linkedin.com/company/spot-migration
Facebook: https://www.facebook.com/spotmigration
YouTube: https://www.youtube.com/c/Spotmigration
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:00) Introduction of Eddie Jones and Little Jones Studio
(0:33) Podcast introduction and mission statement
(1:24) Sponsor: IT Cybersecurity Strategy
(2:38) Eddie Jones's journey in architecture
(5:01) Eddie's education and foundation of Jones Studio
(8:12) Eddie's early career, first projects, and the founding of Jones Studio
(17:30) The breakthrough project and Jones Studio's growth
(23:24) Significant projects: St. Louis Cardinals training facility and others
(32:34) Scottsdale Museum of Contemporary Art exhibit and Mariposa land port of entry project
(44:27) Succession planning and transitioning roles within Jones Studio
(50:46) From architect to business leader: Insights and advice
(56:08) Closing remarks and contact information
(57:15) Outro and sponsor mention

Aug 12, 2025 • 1h 1min
Saving Time in Construction with Technology with Lenny Joseph and Laci Jackson of Bidtracer
Lenny Joseph and Laci Jackson dive into their roles at Bidtracer, a leader in construction technology. Lenny shares his journey and the company's founding, contrasting corporate and entrepreneurial experiences. They discuss innovation challenges, skepticism towards software in construction, and balancing growth with innovation. The conversation also covers identifying valuable team members, personal connections, and Laci's career transition. Lenny addresses cybersecurity challenges and the impact of AI in construction, offering advice to his younger self.
Connect with Lenny and Laci -
LinkedIn: https://www.linkedin.com/in/lenny-joseph-0615bb3/ | https://www.linkedin.com/in/lacijackson/
Website: https://bidtracer.com/
Connect with Justin & Will -
Will's LinkedIn: https://www.linkedin.com/in/willforet/
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Learn More & Connect With Spot Migration -
Website: https://www.spotmigration.com
LinkedIn: https://www.linkedin.com/company/spot-migration
Facebook: https://www.facebook.com/spotmigration
YouTube: https://www.youtube.com/c/Spotmigration
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:00) Introduction to Success in Puerto Rico and Bidtracer
(1:11) Call to action for IT and cybersecurity strategy with Lenny Joseph and Lacey Jackson
(2:21) Lacy Jackson's background and role at Bidtracer
(3:32) Lenny Joseph's journey to Bidtracer and the genesis of the company
(10:44) Differences between corporate and entrepreneurial ventures
(17:10) Challenges and approaches to innovation at Bidtracer
(25:55) Addressing skepticism towards software in construction
(30:24) Balancing innovation and scalability
(37:21) Identifying valuable team members and personal connections
(42:45) Educational choices and transitioning to the control industry
(45:37) Lenny Joseph's experience joining Bidtracer
(48:32) Cybersecurity challenges in the AEC industry
(54:47) Embracing technology and AI in construction
(55:22) Advice to younger self and final thoughts
(1:00:37) Outro and Sponsor: ${name}


