Empowering Women in Construction: The Move Over Bob Initiative with Kate Glantz

Kate Glantz discusses the Move Over Bob initiative, highlighting its cultural impact and the success of their first magazine issue aimed at reframing construction careers for young women. The episode explores the influence of teen magazines, the multifaceted lifestyle in construction, and the importance of representation. Kate addresses challenges like social media skepticism and workforce shortages in schools, while emphasizing the success of organic outreach and print materials. The conversation covers expanding the initiative, building a production arm, and engaging with general contractors to challenge gender stereotypes. Kate shares insights on community, industry support, and the importance of advocacy for women in construction.

Connect with Kate Glantz -  LinkedIn: https://www.linkedin.com/in/kateglantz/   Website: https://moveoverbob.com/
Email: kate@moveoverbob.com   Connect with Justin - Justin's LinkedIn: https://www.linkedin.com/in/justneagle/ Spot Migration: https://www.spotmigration.com NCBOI: https://ncboi.org/   Do you want to be a guest on the show? Go to https://buildingscale.net/guests Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help

(0:25) Introduction and shout out to Karen at Ace (0:51) Move Over Bob initiative, first magazine issue, and cultural shifts in construction (2:06) Kate Glantz's initial conversation and success of the first magazine issue (3:21) Impact of teen magazines and reframing construction careers for young women (4:32) Multifaceted lifestyle and representation in construction (5:29) Reaching young women and the concept of a teen magazine for trades (6:10) Creative process and initial skepticism about a print magazine (7:17) Challenges with social media and workforce shortage in schools (8:20) Organic outreach, distribution success, and the longevity of print materials (10:06) Expanding Move Over Bob initiative and addressing labor shortage (11:32) Building a production arm, digital content, and addressing gender stereotypes (14:04) Engaging with general contractors, historical gender roles, and marketing trades (17:28) Tools, techniques, and marketing to solve labor shortage (17:59) How Kate and Angie met and their backgrounds (21:02) Building Move Over Bob together and embracing purpose-driven work (24:04) Breaking the status quo and reception to the Move Over Bob initiative (33:50) Importance of community, representation, and goals for Move Over Bob (38:38) Industry support, advocacy, and allyship for women in construction (41:30) Closing remarks and contact information (41:56) Sponsor: Ace