

The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Episodes
Mentioned books

Feb 19, 2019 • 29min
Episode 061: Recaps on GaryVee and Amazon’s NY Headquarters, plus Keller Williams’ Zillow killer
Byron and Nicole revisit two hot topics: GaryVee and Amazon. Gary Vaynerchuk adds clarification and context to his thoughts about homeownership. We’ve linked his video and blog below for more details. With Amazon’s announcement to pull out of the New York headquarters location, agents are reacting. What are your thoughts on Amazon’s decision? Plus, Keller Williams has announced a new app that will compete with Zillow. KW agents: what is your take on this? Will you utilize the app?
The Rackets:
GaryVee’s Added Thoughts on Homeownership
Blog: http://bit.ly/garyveehomeownershipblog
Video: http://bit.ly/garyveehomeownershipvideo
Agents React to Amazon Abandoning New York: http://bit.ly/agentsreacttoamazon
Keller Williams’ would-be Zillow killer: http://bit.ly/kwzillowkiller
Subscribe to our channel: http://bit.ly/realwordsubscribe
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
https://www.instagram.com/therackets
Check out the Byron Lazine Podcast for more on Real Estate topics: http://bit.ly/ByronLazinePodcast

Feb 13, 2019 • 24min
Episode 060: GaryVee Slams Homeownership, Yelp Hides Reviews & Sex Basement in Home for Sale
Subscribe to our channel: http://bit.ly/realwordsubscribe
The big topic this week is the value of homeownership. Byron and Nicole share their insights on when it is beneficial to buy a home and when might be a good time to put your money elsewhere. What do you think of Gary Vaynerchuk’s comments on homeownership? Let us know in the comments!
The Rackets:
Gary Vaynerchuk Slams Homeownership: http://bit.ly/garyvslamshomeownership
Yelp Hides Reviews for Opendoor and Offerpad: http://bit.ly/yelphidesreviews
Sex Basement in Home for Sale: http://bit.ly/sexbasementamenity
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
https://www.instagram.com/therackets
Check out the Byron Lazine Podcast for more on Real Estate topics: http://bit.ly/ByronLazinePodcast

Feb 5, 2019 • 16min
Episode 059: Spring Market? Nationwide MLS? Plus Tips for Not Annoying People
Subscribe to our channel: http://bit.ly/realwordsubscribe
Byron and Nicole have differing opinions about when the spring market starts. What do you think: after the Super Bowl or not until March? Plus, they discuss their thoughts on a single MLS nationwide, and how to not be annoying on social media.
The Rackets:
The Spring Market Starts When?: bit.ly/remythsdebunked
Should there be one Nationwide MLS?: bit.ly/nationalmls
Tips for Not Annoying People on Social Media: bit.ly/tipsfornotannoying
What’s annoying you on social media right now? Tell us in the comments!
Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/
instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
instagram.com/therackets
Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast

Jan 29, 2019 • 22min
Episode 058: Technology in RE, Recruiting Top Talent, and the Most Expensive Home Sold
Subscribe to our channel: bit.ly/realwordsubscribe
Byron and Nicole are back after a week off. They discuss technology as a form of lead generation, how to recruit top agents to your brokerage, and what the most expensive home in America sold for.
The Rackets:
Technology is Never the Solution: bit.ly/techisnotthesolution
How to Recruit Top Talent: bit.ly/recruittoptalent
Most Expensive Home in America: bit.ly/mostexpensivehome
Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
https://www.instagram.com/therackets
Want us to cover an article? Let us know in the comments!

Jan 15, 2019 • 22min
Episode 057: Next Generation of Wealth, Shutdown Impact on Real Estate and more
Subscribe to our channel: http://bit.ly/realwordsubscribe
A lot is happening in the real estate industry this week! Byron and Nicole go through three topics and discuss: Is it a racket or not?
The Rackets:
The Next Generation of Wealth: http://bit.ly/nextgenofwealth
How to get Buyer Couples to Agree: http://bit.ly/disagreeablebuyercouples
Government Shutdown Impact on Real Estate: http://bit.ly/shutdownimpactonre
Are you feeling any changes from the shutdown? Let us know in the comments below.
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine
https://www.instagram.com/nicolewhiterealtor
Watch The Rackets on Instagram:
https://www.instagram.com/therackets

Jan 8, 2019 • 13min
Episode 056: Agent vs. Client Centric, Zillows Client Data, and Man Posing as Realtor
Subscribe to our channel: http://bit.ly/realwordsubscribe
Byron and Nicole start off 2019 with a new format and plenty to discuss!
The Rackets:
Is Agent-Centric the Wrong Brokerage Approach?: http://bit.ly/agentcentricapproach
Zillow Quietly Removes Client Data from Contract: http://bit.ly/zillowremovesdata
Man Posed as Realtor to Steal Millions: http://bit.ly/posedtosteal
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
Watch The Rackets on Instagram:
https://www.instagram.com/therackets
Comment below for topics you want to be covered in 2019!

Dec 18, 2018 • 25min
Episode 055: The Real Estate Transaction Dream and What Real Estate Pros Wish They Knew
Subscribe to our channel: http://bit.ly/realwordsubscribe
Byron and Nicole discuss Trend 7 from the 2019 Swanepoel Trends Report: The digital end-to-end real estate transaction dream.
Get a copy of the report here: http://bit.ly/2019swanepoeltrends
The Rackets: Nicole and Byron run down a list of 13 tips from real estate professionals about what they wish they knew when they started.
Find the article here: http://bit.ly/13retips
What do you wish you knew when you first started in the real estate industry? Drop your tips below!
Connect with Byron Lazine & Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Dec 11, 2018 • 23min
Episode 054: Swanepoel Trends Report, NRT Launches Marketing Concierge, and Co-Working Offices
Subscribe to our channel: http://bit.ly/realwordsubscribe
The 2019 Swanepoel Trends Report is out. Do you have any trends you’d like Byron and Nicole to discuss next week? Let us know in the comments!
The Rackets of the week are:
Real Estate Company Starts Marketing Concierge: http://bit.ly/nrtlaunchesmarketingconcierge
Is the next big brokerage being built in a Co-Working office?: http://bit.ly/realestatecoworking
The most popular day to search for a home is..: http://bit.ly/populartimeforhomesearch
Connect with Byron Lazine & Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Dec 4, 2018 • 31min
Episode 053: Zillow brings back Unvetted Leads, Airbnb's New Venture, and Death of Home Appraisals
Subscribe to our channel: bit.ly/realwordsubscribe
Zillow is bringing back unvetted leads. Byron and Nicole discuss how there are mixed reviews from agents about this move. Tell us what you think in the comments.
Read more about this topic:
http://bit.ly/zillowbringsbackunvettedleads
http://bit.ly/zillowunvettedleads
The Rackets of the week are:
Should Dual Agency be Allowed?: http://bit.ly/nodualagency
Airbnb will Start Designing Homes in 2019: http://bit.ly/airbnbtodesign
Death of Home Appraisals?: http://bit.ly/deathtoappraisal
Connect with Byron Lazine & Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/

Nov 27, 2018 • 21min
Episode 052: Airbnb Hack, Architects Causing Obesity, Baby Boomer Bathroom Trends, & Homie Update
Subscribe to our channel: bit.ly/realwordsubscribe
Byron and Nicole discuss a topic suggested by J.D. Manning. There’s a new Airbnb hack in real estate. People are asking to lease with an option to buy in six months, and be able to rent the property on Airbnb while leasing.
Connect with J.D.: https://www.instagram.com/jd.manning....
The rackets this week include an article blaming architectural design for obesity, the baby boomer bathroom trend, and an update on Homie for Senate.
Racket 1: http://bit.ly/architecturaldesignaids...
Racket 2: http://bit.ly/boomerbathroomtrend
Racket 3: http://bit.ly/homieupdate
Watch episode 047 for our first segment on Homie for Senate: http://bit.ly/therealword047
Have a topic you want covered? Let us know in the comments!
Connect with Byron Lazine & Nicole White:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhite...


