The Real Word

The Real Word
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May 14, 2019 • 25min

Episode 071: T3 Summit, Redfin CEO's Letter to Agents, Home Leaseback Startup

Byron and Nicole give their word on three current real estate topics. Which are rackets? 
 Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Back from the T3 Summit, Byron gives a summary of the event, including what all seven main speakers agree upon for the future of real estate. Find out more about the summit: t360.com Racket 2:  Redfin’s CEO wrote a letter to buyer’s agents about Redfin Direct, which enables buyers to make offers on the Redfin website without the help of an agent. Read more here: bit.ly/ceolettertoagents Racket 3:  Byron and Nicole talk about the EasyKnock, the startup that lets homeowners sell and then rent the house as they search for a new place. bit.ly/homeleasebackstartup Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine instagram.com/nicolewhiterealtor Watch The Rackets on Instagram: instagram.com/therackets
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Apr 30, 2019 • 21min

Episode 070: Boomerang Buyers, Charging for Leads, & Airbnb Pushing into Hotel Space

Byron and Nicole are back for episode 070, discussing three current topics in real estate. Which topics are Rackets? Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Boomerang Buyers are Americans who lost their homes in a foreclosure or short sale during the housing market crash and are ready to buy again. Byron and Nicole discuss their first experiences as homeowners and how buyers are coming back from the crash. Read more here: bit.ly/reboomerangbuyers Racket 2: Responding to question from a viewer, Byron and Nicole discuss whether or not it is a racket for Realtor.com to charge for leads on your own listing. Do you have any Rackets you want us to discuss? Send them our way! Racket 3: Airbnb is moving into the hotel space in New York. When you travel, do you prefer hotels or Airbnb properties? Read more about the NY collaboration here: bit.ly/airbnbhotel Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets
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Apr 16, 2019 • 21min

Episode 069: RE/MAX Should Buy Redfin, What Your Car Says about You, & Making Time for Conferences

Byron and Nicole are back for episode 069, discussing three current topics in real estate. Which topics are Rackets? Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: RE/MAX Should Buy Redfin: bit.ly/remaxshouldbuyredfin RE/MAX and Redfin are partnering up, and some think it’s just a matter of time before the bigger brokerage buys Redfin. Racket 2: Does it matter what car you drive to your listing appointment? bit.ly/reagentcars Depending on your marketplace, the car you drive could help or hurt your connection with the seller. Showing up in a clean, well-maintained car is a must. Racket 3: Should you make time for conferences? bit.ly/maketimeforconferences Conferences may not come at the most convenient times, but they allow you to expand your mindset, learn new strategies, and connect with other agents. Do you have any Rackets you want us to discuss? Send them our way! Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine instagram.com/nicolewhiterealtor Watch The Rackets on Instagram: instagram.com/therackets
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Apr 9, 2019 • 20min

Episode 068: Zestimates will be Live Offers, Lawsuit over Text Messages, & 50 Cent Sells Estate

Byron and Nicole are back for episode 068, discussing three current topics in real estate. 
 Is it a Racket? Racket 1️⃣ : Every Zestimate will be a Live Offer * Zestimates put Zillow on the map. Now, every Zestimate will be a Live Offer. How will this change the role of real estate agents? http://bit.ly/zestimateliveoffer
 Racket 2️⃣ : Lawsuit Filed Over Automated Text Message Campaigns * Two brokerages have been sued for their use of sending mass automated text messages. Byron and Nicole agree this type of shortcut is never a good solution. Read more here: http://bit.ly/lawsuitovertexts
 Racket 3️⃣ : 50 Cent FINALLY Sells 52 Room Estate *After being on the market for over a decade, 50 Cent’s estate sold for a steep discount: http://bit.ly/50centsellshouse
 Do you have any Rackets you want us to discuss? Send them our way! ***Disclaimer: We had an audio interface issue while recording this week. This will be resolved for next week's episode!*** Subscribe to our channel: http://bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: https://www.instagram.com/therackets
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Apr 4, 2019 • 46min

Episode 067: Tom Ferry on Zillow, Listing vs. Buyer Agents, & Building a World Class Culture

Tom Ferry, the #1 Ranked Real Estate Coach, joins Byron and Nicole on episode 067 of The Real Word. The three discuss a variety of topics (and rackets!) including Zillow’s role in the real estate industry, listing agents vs. buyer agents, how Tom would build a brokerage (disclosure: he’s NOT planning on it), and advice for agents. Whether you are a brand new agent or have years of experience in the industry, Tom provides insight on how to stay motivated, reach the next step in your journey, and stay positive throughout the process. Connect with Tom Ferry: Website: https://www.tomferry.com/ Facebook: https://www.facebook.com/TomFerry Instagram: https://www.instagram.com/tomferry Subscribe to our channel: http://bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: https://www.instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: http://bit.ly/ByronLazinePodcast
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Mar 26, 2019 • 17min

Episode 066: Our First Book Review, Coldwell's Rebranding & REMAX/Redfin Alliance

Byron and Nicole give their first book review. Plus, they discuss their thoughts on Coldwell Banker’s new logo and the Redfin-RE/MAX Alliance. Racket 1: The Broke Agent/Author: Book Review * The Broke Agent released a book, Commission: Impossible, Rogue Agent. If you haven’t heard of The Broke Agent, check him out on Instagram:
 * @thebrokeagent: instagram.com/thebrokeagent * @BAdrealestatepics: instagram.com/badrealestatepics Racket 2: New Coldwell Banker Logo * The new logo has left Byron and Nicole unimpressed. What are your thoughts? See it here: bit.ly/newcoldwelllogo
 Racket 3: Redfin and RE/MAX Alliance * RE/MAX agents have exclusive access to Refin’s referral program in parts of the United States and Canada. Could this be a new model for online referral sites? Read more here: bit.ly/redfinremax
 Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast
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Mar 19, 2019 • 30min

Episode 065: College Scandal, RE Teams are Exploding, & NAR responds

Byron and Nicole turn their attention to three new topics, including what Byron states is “the biggest racket in America right now.” Racket 1: Is college the biggest racket in America? Some real estate executives are among those being charged in the college fraud scheme to get kids into top schools. While this topic is all over the news, Byron and Nicole discuss whether or not college itself is a racket, which accounts for insurmountable debt. Read more on Inman: bit.ly/reexecscharged Racket 2: Teams are exploding, Brokers don’t know what to do Are you a single agent or on a team? Nicole has seen real estate teams go through big changes, with many now focusing on how to train and benefit agents. With team production growing at a rapid pace, brokers aren’t sure how to handle it. We think it’s a good thing - teams add value to every transaction. Read more here: bit.ly/reteamsgrowing Racket 3: NAR responds to an op-ed on WSJ Byron and Nicole do agree that buyer brokers have value, but do they agree on why? They discuss an article where NAR defends the value of REALTORS®. What are your thoughts? Read more: bit.ly/NARdefendsagents Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast
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Mar 12, 2019 • 23min

Episode 064: Will this lawsuit unravel the industry? & Millennial homeowners share regrets

Byron and Nicole are back discussing two big topics in the real estate industry. Racket #1: Will this lawsuit unravel the industry?: bit.ly/reindustrylawsuit The first topic is a lawsuit by a seller against NAR, Realogy, Home Services of America, RE/MAX, and Keller Williams. This seller states that they were forced to pay for the commission of the buyer’s agent. This raises a lot of questions including, does the real estate industry need to change its processes? Racket #2: Millennial Homeowners have Regrets: bit.ly/millennialhomebuyersregret Up to 63% of millennials have regrets about purchasing a home, according to a poll conducted by Bankrate. The top regret? Millennials were not fully prepared for all of the costs that come along with homeownership. Homeowners, tell us your thoughts: Do you have regrets about buying your home? Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast
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Mar 5, 2019 • 20min

Episode 063: The Compass Take Over, Bad Zillow Info, & NAR's New Ads

Compass takes over the CRM Contactually. Contactually users - does this make you nervous? Also, Zillow is facing a lawsuit from a seller who states misinformation on their site has caused devaluation. And, let us know what you think of NAR’s new ad! The Rackets: The Compass Take Over: bit.ly/compasstakeover Bad Zillow Info: bit.ly/badzillowinfo NAR’s New Ads: bit.ly/NARsnewads Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: bit.ly/ByronLazinePodcast
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Feb 26, 2019 • 26min

Episode 062: Zillow CEO is OUT, Agents will be Winners in iBuyer Game & Bad News for Purplebricks

Another big week of news in the real estate industry! Byron and Nicole discuss changes happening with Zillow, including a new CEO and why this has caused their stock to go up. Plus, how agents can win the iBuyer game and why things are looking bad for discount brokerage Purplebricks. The Rackets: 1. Zillow CEO is OUT, shares UP: http://bit.ly/zillowceoout 2 .Agents will be the real winners in iBuyer Game: http://bit.ly/agentswinibuyergame 3. Looks bad for Purplebricks: http://bit.ly/badforpurplebricks Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram: https://www.instagram.com/byronlazine/ https://www.instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: https://www.instagram.com/therackets Check out the Byron Lazine Podcast for more on Real Estate topics: http://bit.ly/ByronLazinePodcast

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